A little personality goes a long way toward humanizing and improving your personal brand.You have to be more than a talking head in a suit if you want to be known as anything otherthan your 3-letter title (if your PR is fair) or a 4-letter word (if your PR is suspect).Illustration by Jessica Hagy
Avoid the stodgy stereotype, like...Mikkel Svane, CEO of ZenDesk
Money, shockingly, is boring stuﬀ. Competence, stability, and functionality are all boring(but yes, important) unless they’re in service to a greater, grander goal. It’s what you dowith money that matters—deﬁne that purpose, and you go from ordinary to amazing.Illustration by Jessica Hagy
Stand for something other than money, like...Tory Burch, CEO of Tory Burch
Are you an interchangeable cog in your company’s machine (the top cog, actually)?Are you and the company you steward seen as one and the same or as completelyseparate entities? If not, it’s time to speak up, and say something worth both listening to,and buying into. Illustration by Jessica Hagy
Make yourself the mascot, like...Phil Libin, CEO of Evernote
Beyond your day-to-day duties, your board seats, your philanthropic roles—what does youroﬀ-the-resume life look like? Do you even have one? Cultivate a personal project or adeeper family connection. The depth it adds to your character (and to your life) will beneﬁtyou more than any golden parachute. Illustration by Jessica Hagy
Get yourself out of work more often, like…Mark Shapiro, President of the Cleveland IndiansOut of guesses? Mark was at theTaylor Swift concert.
Teleprompters. Talking points. Approved questions. They’re all great ways to stay on-topicand on-brand, and also great ways to sound inauthentic and robotic. Don’t be afraid tosound sincere, emotional, or enthusiastic. Speak your mind (you know, that thing that gotyou into the C-suite in the ﬁrst place) and your audience just might listen—and evenremember what you said. Illustration by Jessica Hagy
Speak real words in public, like…Scott Harrison, CEO of charity:water
KNOW A CEO WHOS SUPERINTERESTING ON TWITTER?We do. If youre not following @bhalligan youremissing out. Tell us who else should be on our listin the comments below.