Análisis y estadísticas de perfil de Linkedin de Coca Cola

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  • Análisis y estadísticas de perfil de Linkedin de Coca Cola

    1. 1. LinkedIn Company Analysis for The Coca-Cola Company 1.0 Updates per Day 29 Different Industries Represented 55.5 Engagements per Update 240 Avg Network Size of Commenters 0.6% Engagement as a % of Followers 288,237 Followers 13,433 Potential People Reached 1,776 Total Engagements 56 Unique People Commenting 32 Company Updates
    2. 2. 208 total engagements (11.7% of total) 193 total engagements (10.9% of total)321 total engagements (18.1% of total) Posts With Highest Engagement Posted on 6/25/2013 It's all about creating work that matters. Here's our report from "The Oscars of Advertising" in France on Coca-Cola Journey: http://CokeURL.com/lqkz- Coca-Cola Named Posted on 6/24/2013 As the mercury rises, so increases the desire to reach for an ice-cold Coke. But what if that Coke literally came ice-cold? http://CokeURL.com/wsj4- Coca-Cola Ice Bottles Posted on 6/22/2013 We are honored to receive the Cannes Lions 2013 Creative Marketer of the Year award. Creativity allows us not just to talk about happiness, but to provoke it. This video monta… 0 50 100 150 200 250 300 350 0 1 1 2 2 3 3 4 4 5 TotalEngagement CompanyUpdates Company Updates and Engagement Over Time Company Updates Total Engagement 1,776 97 1,679 56 3 52 Total Engagement Comments Likes Engagement Details Totals Per Post
    3. 3. 16 3 STATUS UPDATES Updates on the company's status or content shared by the company. Total Status Updates Avg Engagements Per Post on Status Updates JOB POSTINGS New job postings on LinkedIn by The Coca-Cola Company. 13 137 Active Job Postings Closed Job Postings LinkedIn Company Shares: Post Type Details There haven't been any other post types made on the The Coca-Cola Company LinkedIn page. New Hire Notification: A LinkedIn user changed their employer to The Coca- Profile Change: A change was made to the The Coca-Cola Company LinkedIn New Product: A new product or service was added to the company page. Position Change: A user updated their current title, or added a new position.
    4. 4. 240 # of Users w/ 500 or More Connections Avg Network Size of Commenters 13 10 5 14 11 16 0 2 4 6 8 10 12 14 16 18 0 - 50 51 - 100 101 - 200 201 - 400 401 - 500+ Users Network Size Users' Network Size Distribution 5 3 2 2 2 2 2 1 1 1 Barry J. Kelsey U. Roberto M. Leslie Carolina B. Trey S. Jesus O. Jonathan Manohar K. Daniela G. Pamela C. Sarah B. Top Posters by # of Comments # of Comments
    5. 5. Marketing and Advertising Food & Beverages Consumer Goods RetailTelecommunications Accounting Information Technology and Services Real Estate Banking Management Consulting Most Common Industries of Commenters 10 8 3 3 3 257 146 384 136 188 0 50 100 150 200 250 300 350 400 450 0 2 4 6 8 10 12 Frequency Top 5 Industries Among Commenters # of Instances Avg Network Size
    6. 6. Commenter Distribution by Country 14 5 3 3 3 28 United States India Colombia Egypt South Africa Other 3 3 2 2 2 2 1 1 1 1 1 1 1 1 1 Egypt Colombia Raleigh-Durham, North… Pakistan New Delhi Area, India Johannesburg Area, South… Geneva Area, Switzerland Peru Greater Atlanta Area Stockholm, Sweden Aurangabad Area, India Barletta-Andria-Trani… São Paulo Area, Brazil Washington D.C. Metro Area Turkey Commenter Location by Metro Area
    7. 7. TOP DAY FOR COMMENTSTOP DAY FOR COMMENTS Monday of your total comments TOP TIME FOR COMMENTSTOP TIME FOR COMMENTS 13.4% 9:00 PM – 10:00 PM of your total comments 28.4% 0 1 2 3 4 5 6 7 8 9 10 NumberofComments Distribution of Comments by Day and Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday 0 1 2 3 4 5 6 12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM BrandPosts Time of Day
    8. 8. 67 12 11 3 8 7 6 4 0 10 20 30 40 50 60 70 80 Frequency

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