Your SlideShare is downloading. ×
0
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
SWE Directed Innovation Prez 10 14 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SWE Directed Innovation Prez 10 14 2011

274

Published on

Tools for creating novel high-quality solutions to gnarly problems

Tools for creating novel high-quality solutions to gnarly problems

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
274
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Directed Innovation Techniques for Generating Creative, High-Quality Solutions to Gnarly Problems Maria Thompson Director, Innovation Strategy Intellectual Asset Management Motorola Solutions, Inc.SWE ConferenceOctober 14, 2011
  • 2. Why increase your “Innovation IQ?”Your “IQ” can be thought of as a predictable measure of intelligence and performance…We will cover ways to enhance you and your team’s performance in creative problem solving to support Invention: novel idea generation Innovation: successful implementation of novel ideas Creative problem solving skills are critical success factors in today’s competitive environment!Process & Service Excellence Conference, Sept 22, 2009, page #2MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 3. CREATIVITYThree reasons why people are motivated to be creative:  need for novel, varied, and complex stimulation  need to communicate ideas and values  need to identify and solve important problems Roger von Oech – “Creative thinking involves imaginingfamiliar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena.”
  • 4. Patents & Intellectual Property Rights “Next came the patent laws. These began in England in 1624, and in this country with the adoption of our Constitution. Before then, any man might instantly use what another man had invented, so that the inventor had no special advantage from his invention. The patent system changed this; it secured to the inventor for a limited time the exclusive use of his invention, and thereby added the fuel of interest to the fire of genius in discovery and production of new and useful things." - Abraham Lincoln Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael Gelb, Sarah Miller CaldicottProcess & Service Excellence Conference, Sept 22, 2009, page #4MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 5. What is so great about patents? Novel solution to problem Teach others to advance science "The patent system is nothing more than a way to encourage people to innovate... to take risks... to make the world a better place.” -- Dean Kamen, Spotlight On: The U.S. Patent System Prevent others from using, copying or selling your solution (invention) AND…Process & Service Excellence Conference, Sept 22, 2009, page #5 US IS SWITCHING TO A FIRST-TO-FILE PATENT SYSTEMMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 6. The power of patents - continuedCost Avoidance / Loss of Market Share RIM paid NTP $612M in litigation settlement RIM had to stop selling Blackberry’s in US for period of time until settledDetectability & Enforceability Will you be able to identify whether someone is copying (“infringing”) your product or service? If not, better to pursue trade secrets, copyrights, etc. BOTTOM LINE: NEED TO USE CREATIVE PROBLEM SOLVING SKILLS EVERY BUSINESS DAY!Process & Service Excellence Conference, Sept 22, 2009, page #6MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 7. History Advanced Inventing Ad hoc brainstorming by project teams Infrequent Patent attorney participation Direct to patent filingsProcess & Service Excellence Conference, Sept 22, 2009, page #7MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 8. Many Techniques to Think CreativelyProcess & Service Excellence Conference, Sept 22, 2009, page #8MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 9. Strategic Portfolio Development History – Focused on generating solutions & patents from new promising technology – TRiZ used rarely to identify conflicts & tradeoffs in new technology – Attorney = scribe – SME = facilitator (sometimes) – Project &/or technology team participation – Participants vote on ideas to patentProcess & Service Excellence Conference, Sept 22, 2009, page #9MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 10. HistoryDirected Innovation – Agnostic facilitator – Provocation/Question Banking – Diverse & cross-functional team – Innovators = scribes – Balanced left brain vs. right brain activities – Idea Sheets & Competition – Post-its –> Problem Storming – Chocolate, Cinnamon, Peppermint – Concept Evaluation by SMEs & Patent Attorney – Inventor Mentors – Prior Art searching/ Patcomm reviewProcess & Service Excellence Conference, Sept 22, 2009, page #10MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 11. TRIZ Teoriya Resheniya Izobretatel’skikh Zadach The Theory of Inventive Problem Solving http://www.aitriz.orgProcess & Service Excellence Conference, Sept 22, 2009, page #11MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 12. TRIZ-An amazing set of toolsTheory of Inventive Problem SolvingTechniques for creative problem solving validated by over 50 years of research and 19 years of real world applicationInvented by Genrich Altshuller in 1946Premise:Process & Service Excellence Conference, Sept 22, 2009, page #12MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 13. Think CreaTRIZively ! TM #1 Strip descriptions of domain language #2 Be willing to rearrange what you know #3 Describe contradictions and park on them! #4 Is this problem or trade-off solved in other disciplines? #5 What would this ideally look like?Process & Service Excellence Conference, Sept 22, 2009, page #13MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 14. Key Insight #5: Clearly define the IDEAL outcome … if anything were possible, what are all the parameters & characteristics that describe the ideal solution?Process & Service Excellence Conference, Sept 22, 2009, page #14MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 15. Our mind tends to automatically organize new information with our current knowledge.Process & Service Excellence Conference, Sept 22, 2009, page #15MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 16. “Even though one was correct at each stage, the situation may still have to berestructured to proceed.” Edward de Bono [http://www.edwdebono.com/] Key Insight #2: Be willing to rearrange what you know (overcome psychological inertia!)Process & Service Excellence Conference, Sept 22, 2009, page #16MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 contradictions
  • 17. Ideality-in the physical world…applies to software no memory? An Ideal System occupies no space, has no weight, requires no service or functions maintenance, but still performs the require Main Function no cycle with all the benefits and no harmful interactions. time? What is the ideal software program? What is ideal data?Process & Service Excellence Conference, Sept 22, 2009, page #17MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 18. Attributes 3. Ask WHY ideal (5 times) 2. Ideal 1. Focus/Goal:Attributes 2. Ideal3. Ask WHY ideal (5 times) Process & Service Excellence Conference, Sept 22, 2009, page #18 What are all the ways we might characterize the Ideal/Perfect World solution based on the resources we have available to us? MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 19. Steps for Ideal Final Result Modeling1. Clearly & unambiguously describe the final “perfect” solution to your problem, using noun & verb (main function)2. List as many different distinct adjectives you possibly can that characterize the ideal/perfect solution – both the noun AND the verb/function parts3. Take each adjective/adjective phrase one at a time and ask yourself WHY that occurs to you as a description of the ideal solution vs. today’s available solutions (surfacing assumptions) – recursively ask why again until you can’t answer Internal Organizational Effectiveness 19
  • 20. Albert Einstein "The mere formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science."Process & Service Excellence Conference, Sept 22, 2009, page #20MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 21. 400,000 Inventions Studied by Altshuller –The Most Clever Solved Key Insight #3: If you find yourself trading off features, reframe your desire into, “I want BOTH [feature 1] AND [feature 2].” Then stay in this creative space!Process & Service Excellence Conference, Sept 22, 2009, page #21MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 22. How do engineering techniques handle contradictions?Process & Service Excellence Conference, Sept 22, 2009, page #22MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 23. Technical Contradiction How to improve both A and B? ENGINEERING SYSTEM Parameter A↑ Parameter B ↓ A situation when an improvement of one characteristic (parameter) leads to the deterioration of another characteristic (parameter).Process & Service Excellence Conference, Sept 22, 2009, page #23MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Used with permission: Invention Machine Corporation
  • 24. What did Altshuller observe? Inventors Don’t Optimize First…Process & Service Excellence Conference, Sept 22, 2009, page #24MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 25. Inventors start with a different question! How can I build a SMALL cellphone that’s lightweight, AND with BIG buttons my elderly parents can see and select without misdialing?Process & Service Excellence Conference, Sept 22, 2009, page #25MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 26. ELIMINATE COMPROMISE! Clever inventions achieve the desired function without harming or deteriorating other parameters of the product, software, or service. single lens reflex camera Burn bright without burning up! View exactly what the film will see without obstructing the light Guttenberg printing press, oil-based ink - Heavier than air AND print a page as clear as weigh nothing. a custom woodblock printProcess & Service Excellence Conference, Sept 22, 2009, page #26MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 27. You Think… Identify a fix you want to make or an area under your control you want to improve. Write it down: “I want to __________.” Now, what is one of the obstacles to doing that? Write that down: “If I do what I want, then _______ becomes a problem. Rewrite the contradiction with an inventor’s mindset: “How might I have BOTH ______ AND _______?” or “How might I have ______ without ____________?” Now, don’t dismiss it… Park on it… Ponder it… Find a solution that “resolves the contradiction.”Process & Service Excellence Conference, Sept 22, 2009, page #27MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 28. 3. Opportunities w/o limitation2. limitations 1. Focus/Goal/Objective/Problem: 2. limitations3. Opportunities w/o limitation Question Generation-Recipe: How might we use Opportunity #3 to overcome Process & Service Excellence Conference, Sept 22, 2009, page #28 Limitation #2 and achieve/remove #1? MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 OR How might we achieve/remove #1 by using #3 without #2?
  • 29. • Technical Conflict/Problem Area: • List & # perceived limitations, boundaries, constraints. • Provocations – what would be possible if each of our constraints were removed? Address each limitation individually in #2; try to gen 2-3 per item in #2.• Which of those conceptual directions in #3 is the Boldest Provocation? • “Problem Storm” on #3…AND ideate potential thought-provoking Questions for the DI session (Steps #2-4+) Organizational Effectiveness Problem Storming Steps
  • 30. PLANProblem Storming w/ critical thinkers (1.7)Describe and list all attributes of Ideal Solution(s) see TRiZ @ http://www.aitriz.org/Identify known solutions X and current patents Y Describe characteristics and parameters of X and Y and why they are insufficient: CRITICAL CHALLENGES 39 Parameters Matrix (http://triz40.com/) & 40 Inventive PrinciplesOnce have Critical Challenges, transform these problem statements to thought-provoking questions to inspire radical thinking Generate an open-ended question in the form of "How might we achieve the IDEAL attribute by applying X or Y technology or solution without introducing a limiting characteristic (parameter) of X or Y technologies or solutions?” *The format of the problem statements and related open-ended thought-provoking questions is keyProcess & Service Excellence Conference, Sept 22, 2009, page #30 to successful resultsMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 31. “Millions saw the applefall, but Newton was theone who asked why.” Bernard Baruch
  • 32. The Older People Get PLANThe Fewer Questions They Ask How often do people ask questions? Why does the typical 5-year-old ask 65 questions a day? Why does the typical 44-year-old ask only 6 questions a day? Why is it that the older we get, the fewer questions we ask?Process & Service Excellence Conference, Sept 22, 2009, page #32MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 33. How Questions Help PLAN Creative Problem Solving = DI Clarifies problems Engages minds Increases brain flow Cultivates curiosity Improves Listening Promotes analogous thinking Enhances quality thinking Accelerates innovation Improves idea managementProcess & Service Excellence Conference, Sept 22, 2009, page #33MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 34. SolutionPeople’s Client ROI for QuestionsMore Questions = More IdeasFacilitations using Question Banks generated 34-65% more ideasMore Ideas = Better Solutions10,000 Questions = 3,000,000 IdeasOver $1 Billion ValueProcess & Service Excellence Conference, Sept 22, 2009, page #34MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 35. PLANQuestions Accelerate the M-Curve andHelp Produce Breakthrough Ideas Faster ????????????????? STIMULANTS ??????????????? New Solutions Old Ideas VALUE TIMEProcess & Service Excellence Conference, Sept 22, 2009, page #35MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 36. PLAN What are Question Banks? Question Banks are organized topical collections of questions that inspire diverse, creative and innovative thinking to achieve goals, overcome challenges, or solve problems Creative problem solving is the goal of Directed Innovation Sessions Courtesy Gerald Haman, SolutionPeopleProcess & Service Excellence Conference, Sept 22, 2009, page #36MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 37. PLAN What is the Question Banking Methodology? IDENTIFY Sources of Questions COLLECT Questions ORGANIZE Questions IMPROVE Questions APPLY Questions (Questionate to Ideate)Process & Service Excellence Conference, Sept 22, 2009, page #37MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 38. WHO are the question People sources?ASK a DIVERSE group of people Subject Matter Experts (SMEs) Competitors Industry Experts Patent Portfolio Managers Intellectual Asset Managers (IAMs) Patent Portfolio Managers Market Research Competitive Intelligence Sponsors Ideation Participants Problem-oriented, critical thinkers (Skeptics) Champions or supporters Outsiders (Open Innovation!) Speakers/Presenters End users, Customers, Clients, Consumers Historians Field engineers Yourself, Family, Children Spiritual GuidesProcess & Service Excellence Conference, Sept 22, 2009, page #38 LegalMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 39. What tools are the sources ofquestions? •Pack of 40 Principles (Triz card deck) •Triz 99-Question BankKnowBrainer “analog” tool &PodBrainer “mobile” tool 99 Questions based on 40 TRIZ Pr inciples - v1Thought-provoking questions, words 1. Segmentation (Pr inciple #1) 1. How might it be segmented?& pics organized by Problem Solving 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation?Steps that include: Investigate, 2. Separ ation (Pr inciple #2)Create, Evaluate, Activate 5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out? 3. Local Quality (Pr inciple #3) 7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 10. How might each part fulfill different and useful functions? 4. Symmetr y Change (Pr inciple #4) 11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased? 5. Mer ging (Pr inciple #5) 13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time? 6. Multifunctionality (Pr inciple #6) 17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts? 7. Nested Doll (Pr inciple #7) 19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another? 8. Weight Compensation (Pr inciple #8) 22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces?Process & Service Excellence Conference, Sept 22, 2009, page #39 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces?MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. 26. How might the weight of an object be compensated by interacting with the aerodynamic buoyant forces?All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 40. Across 400,000 patents, Altshuller identified 40 approaches repeatedly used 8. Anti-Weight 9. Preliminary 9. Preliminary by inventors called the 9. Preliminary 7. ‘Nested Doll’ 40 Inventive Principles. 9. Preliminary 9. Preliminary 9. Preliminary 6. Universality 9. Preliminary 9. Preliminary 5. Merging 9. Preliminary 9. Preliminary 9. Preliminary 4. Asymmetry 9. Preliminary 9. Preliminary 9. Preliminary 3. Local Quality 9. Preliminary 9. Preliminary 2. Taking Out 9. Preliminary 39. Preliminary 1. Segmentation 40. Composite MaterialsProcess & Service Excellence Conference, Sept 22, 2009, page #40MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 41. PLAN Questions to Ask When Collecting QuestionsWhat are ALL the questions that people might answer in order to address the goal(s), challenge(s) or problem(s)?What are all the obstacles or challenges that might relate to the goal(s)?What are the 3-5 MOST IMPORTANT questions that should be asked to address the goal(s)? Process & Service Excellence Conference, Sept 22, 2009, page #41 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 42. Six Key Questions I keep six honest serving-men. They taught me all I knew; Their names are What and Why and When and How and Where and Who. Rudyard Kipling Indian-born British writer and poetProcess & Service Excellence Conference, Sept 22, 2009, page #43MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 43. Activate to Innovate Questions(Inspired by Rudyard Kipling’s Quote)Who should know what you learned?What ideas were valuable?When will you apply the ideas?Where will you apply the ideas?Why are the ideas valuable or important?How will you share or apply the ideas?Process & Service Excellence Conference, Sept 22, 2009, page #44MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 44. PLANProcess & Service Excellence Conference, Sept 22, 2009, page #45MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 45. PLANProcess & Service Excellence Conference, Sept 22, 2009, page #46MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 46. What are the most important questions you should ask and answer to improve innovation performance?Process & Service Excellence Conference, Sept 22, 2009, page #47MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 47. How can you collect questions? PLAN Plain paperProcess & Service Excellence Conference, Sept 22, 2009, page #48MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 48. Question Banking TIPS & ChecklistArchive Word outline or Excel databaseDistribute to diverse community for feedbackReview & reuse problem statementsSearch the internet for existing solutions and reframe as questionsReview other Question BanksWordsmith and polish questions Use www.thesaurus.com Increase “open-ended” questions Eliminate “closed” questions that can be answered “yes” or “no” Replace “can” and “could/should” with “might” and “may” Genericise so non-domain experts can engage and invent from different domains Tease out conflicts, contradictions and tradeoffs√ Quality Review CHECKLISTBrief and conciseProvocative, inviting and inspiringClear and focused PLANUnderstandable by variety of peopleGrammatically correctFunctional, action-oriented verbs that describe the desired result or outcome Process & Service Excellence Conference, Sept 22, 2009, page #49 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 49. HOW do you organize questions? PLAN  Develop an outline (MS Word) or database (MS Excel) to manage and share collection  Identify specific domain problems, goals or challenges  Clarify logical categories, subjects, topics and subtopics  Arrange questions into categories, subjects and topics  Remove duplicates  Prioritize important questionsProcess & Service Excellence Conference, Sept 22, 2009, page #50MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 50. “Don’t Ever Stop Asking Questions”- Albert EinsteinProcess & Service Excellence Conference, Sept 22, 2009, page #51MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 51. IdeationProcess & Service Excellence Conference, Sept 22, 2009, page #52MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 52. “Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” – Howard Aiken, IBM EngineerProcess & Service Excellence Conference, Sept 22, 2009, page #53MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 53. DO DO’s DON’Ts • BUILD on others’ ideas • Criticize others’ ideas • Write down all problems • Vocalize issues to thwart you think of for later idea generation (e.g., prior discussion art) (Opportunities For Invention) • Ask exploratory open- • Use questions as way to Inventing ended questions criticize ideas • Record problems with • Work only at high-level (a Rules your ideas on post-its to potentially novel idea may later enhance disclosable be eliminated later during concepts Evaluation) • Be Tenacious and take • Be shy or a perfectionist the Risk to support “wild” ideas • Permit Ambiguity and • Project negative non- Be Optimistic verbal or verbal behaviors • Be Speculative and • Be too practical or Idealistic pragmatic (until Evaluation)Process & Service Excellence Conference, Sept 22, 2009, page #54MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 54. Session Name: Gemini Innovation Workshop Motorola Confidential when Completed Idea SheetWhat problem are you trying to solve? What is a “working title” or keywords for your innovation?(If working from a list of questions, record the question number.) How might your idea/solution be implemented? (A sketch, flowchart, or list of features will help to explain this.)What is your idea/solution?Innovator(s) CoreID(s): Suggested Lead: Potential Business Value: Today’s Date: High, Medium, Low, Unknown 4/27/2007
  • 55. Gerald Haman: http://www.solutionpeople.com/people.htm Directions: 1. One idea per light bulb 2. Generate high volume and wide variety 3. Build upon ideas passed to youChallenge: _____________________________________ 4. No evaluation yet! Inventor Initials
  • 56. Recommended Books for Skills Building Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael Gelb, Sarah Miller Caldicott Think Better: An Innovators Guide to Productive Thinking by Tim Hurson Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb, http://www.aitriz.org/ Making Questions Work: A Guide to What and How to Ask for Facilitators, Consultants, Managers, Coaches, and Educators by Dorothy StrachanProcess & Service Excellence Conference, Sept 22, 2009, page #57MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 57. Innovation Instigator NetworksFACEBOOK: friend me @ “Innovation Maven” LINKEDIN: Connect with me as a colleague @ www.linkedin.com/in/mariabthompson 58Process & Service Excellence Conference, Sept 22, 2009, page #58MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 58. Process & Service Excellence Conference, Sept 22, 2009, page #59MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 59. Back-UP SlidesProcess & Service Excellence Conference, Sept 22, 2009, page #60MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 60. Directed Innovation: 1.0 PLANning phase 1.2 1.3 1.1 1.4 Competitive IP Landscape Conduct Market Build vs. Analysis Review Research Buy/JV? BUILD 1.5 1.6 (3-5 yrs.) 1.7 1.4 Garner Select Problem budget “Inventing” STORMING BUY/JV TEAM VP- CSO sponsor? Who Key Tech catches Area? the ball?Process & Service Excellence Conference, Sept 22, 2009, page #61MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 61. PLANSelect Inventing team (1.6) Subject Matter Experts (SMEs) in Technology Domain Identify/select team members critical thinkers (problem-oriented) divergent thinkers (creatives) Facilitator (see IAF Handbook of Group Facilitation) process observer objectivity no emotional connectivity to outcomeProcess & Service Excellence Conference, Sept 22, 2009, page #62MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 62. Ideation DO Day 1 Agenda –1-1:10 p.m. Introduction1:10-2:10……….Problem Domain 1 Ideation best practice2:10-2:15……….Break2:15-3:15……….Problem Domain 2 Ideation3:20-3:25……….Break3:25-4:25……….Problem Domain 3 Ideation4:25-4:30.………Break3:50-4:20……….Problem Domain 4 Ideation4:20-5:30……….Concept Combination & Evaluation, Lead assignment (core team)6:00-9:00……….Networking, cocktails, dinner Day 28:30-9:00 a.m…Assign co-inventor teams to disclosure writing9:00-10:00……..Disclosure Writing session #110:00-10:05……Break10:05-11:05……Disclosure Writing session #211:05-11:10……Break11:10:-12:10…..Disclosure Writing session #3 Process & Service Excellence Conference, Sept 22, 2009, page #63 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 63. DO 2.0 DO = CREATESchedule venue & gather materials Laptop w/ projection system Round table(s) Easel boards w/ large Post-it3M sheets to hang on walls Small lined Post-its3M – CAPTURE PROBLEMS TOO! Provocation Templates, Idea Booklets, Idea Exchange Template Pens & Pencils & Colored Markers Toys & puzzles & Silly PuttyTM or Play-DohTM Chocolate & cinnamon & popcorn Chocolate may boost brain power: http://health.yahoo.net/tips/health-benefits-of-chocolate Painting with Chocolate: http://painting.about.com/cs/inspiration/a/chocolatepaint.htm Process & Service Excellence Conference, Sept 22, 2009, page #64 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 64. Directed Innovation: DO 2.0 DO Phase (create) Tools Idea Sheets Idea ExchangeProcess & Service Excellence Conference, Sept 22, 2009, page #65MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 65. Directed Innovation: DO 2.0 DO Phase (create)2.3Core team will combine similar concepts, rank bestConcepts - well-formed ideas that solve critical challenges,eliminate those without novelty, and notify assigned leadinventors2.4Reconvene co-inventors w/ attorney for mini-inventing sessions oncombined high-value ideas + “Inventor Mentoring” – DAY 2 bestpractice • Conduct prior art searching & differentiate idea from findings • Google scholar or www.freepatentsonline.com search2.5Document top disclosures and submit to Patent Committee for review (disclosure management system) Process & Service Excellence Conference, Sept 22, 2009, page #66 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 66. Good News!"The truly great advances of this generation will be made by those who can make outrageous connections, and only a mind which knows how to play can do that." - Nagle Jackson, PlaywrightScience of Playhttp://abcnews.go.com/Video/playerIndex?id=7001867National Institute for Playhttp://www.nifplay.org/Play: Introductory Videohttp://www.nifplay.org/index2.htmlProcess & Service Excellence Conference, Sept 22, 2009, page #67MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 67. CHECK: EvaluateProcess & Service Excellence Conference, Sept 22, 2009, page #68MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 68. Directed Innovation: CHECK 3.0 CHECK Phase (evaluate) 3.1 Ideation Post-Process Evaluation• For each concept or idea generated, assign a VALUE score Which Problem was it intended to solve? How well does the concept “solve” the original Problem? Is the solution novel vs. patent & internet search? Engage additional Subject Matter Experts to assess, evaluate, broaden initial high-value concepts – Inventor Mentors!• Identify unsolved problems for further ideationProcess & Service Excellence Conference, Sept 22, 2009, page #69MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 69. Directed Innovation: CHECK 3.0 CHECK Phase (evaluate) 3.2 Patent Committee evaluation of disclosure portfolio 3.3 Analyze ideation results and pursual rate of disclosures generated 3.4 Stay abreast of industry/domain trends 3.5 Keep current with Business-IP Strategy alignment and changes 3.6 Review Acquisitions’ impact on strength of IP portfolioProcess & Service Excellence Conference, Sept 22, 2009, page #70MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 70. ACT 4.0 ACT4.1 Stay vigilant and track trends: – Google industry-specific news = business or technology press releases » http://www.googlescholar.com – Monitor relevant blogs, RSS feeds, email alerts, twitter – Review internal and external competitive intelligence and trends reports – Analyze portfolio pipeline (disclosures, filings, issuances): Innovation, IPManager, Derwent (Thomson Reuters) – Read patents USPTO, EPO, JPO, wipo.org = patent trend analysis http://www.google.com/patents or www.freepatentsonline.comProcess & Service Excellence Conference, Sept 22, 2009, page #71MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 71. Directed Innovation: ACT 4.0 ACT Phase4.2 Redirect non-patentable ideas to other suggestion systems or to business strategy teams4.3 Provide inputs to business strategy on attractive IP Acquisitions4.4 Determine other (cross-functional) teams to engage in follow-up ideation sessions4.5 Identify new/emerging problems (trends) for solution invention OR assignees w/ existing solutions to partner with4.6/1.0 “Plan” for follow-up inventing sessions (continuous process improvement) Process & Service Excellence Conference, Sept 22, 2009, page #72 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 72. Post mortem – DI lessons learned1. Two Day agenda - infuse with networking and fun!2. INVENTOR MENTORS3. Follow-through! – Post the problem statements; share and reuse QUESTION BANKS – Engage employees as creative problem solvers worldwide – Involve more critical thinkers sooner in the Planning/problem storming – PLAN new sessions on low yield problem areas4. Continue to evolve and publicize Question Banks to feed ideation pipeline Process & Service Excellence Conference, Sept 22, 2009, page #73 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005

×