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Beyond IP Strategy – Successful Implementation of  IP Strategy through Harmonized Process & Tools  Maria Thompson Director, Intellectual Asset Management Motorola Law Department www.linkedin.com/in/mariabthompson Paris, 6/27/10
ADVANCING THE WAY  THE WORLD CONNECTS
[object Object],[object Object],[object Object],[object Object],About Motorola
IP Strategy Components IP Policy Creation Portfolio Valuation Process Updating Technology Management IP Strategy - Update Organization - Create Goals - Establish Metrics -Value Assets -Commercial Opportunities -Defense -Identify Processes -Hold Working Sessions -Document Processes -Implement Processes -Design Processes Updates -Implement New Design -Monitor Progress Implementing an IP Strategy requires a company to embark on the four initiatives identified below.
Strategy (policy) Tactics (procedure) STAMP IAM Council IAM Tools Committee Systems (automation)
IP Policy Creation Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project History ,[object Object],[object Object],[object Object],[object Object]
Leadership’s Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project History ,[object Object],[object Object],[object Object],[object Object]
Motorola Businesses Home Mobile  Devices Enterprise Mobility Solutions Networks
IP Management at Motorola -project inception- ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Updating Initiative
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Harmonization
However, the priorities and focus to achieve seamless life cycle management differ between Strategy & Business Process and Legal Process participants* *excludes docketing personnel
IP Management at Motorola Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology Management
Critical Success Factors:  Project Execution 3.0 AUTOMATE and  DIGITIZE  1.0 Engage PEOPLE 5.0 SUSTAIN the change 4.0 User  TRAINING 2.0 PROCESS improvement
MOTOROLA 1998 2000 2002 2004 2008 2006 Pre 1998 Manual Work very few tools: IP Master MOTOROLA WHO DOES THE WORK QUEST:  PROVIDE MORE FOR LESS TO CORPORATION Rethinking the Patent Case and the Work  U.S. work OUTSOURCED A few more tools:  eIntelligence Koko GOAL: Perform PATENT WORK ANYWHERE Flexibility Required to Achieve  Target Cost Levels ENABLED BY PAPERLESS PATENT PRACTICE PPP & eInt Need a plan To enable Vision Foreign work OUTSOURCED
LAW DEPARTMENT MAJOR TOOLS PatentOptimizer NDA.mot.com LD  Website (s) LD TOOLS SPAN IP & GL  LRN Training Legal Research Worksite iManage TyMetrix Financial Reporting Business Reporting Knowledge  Share Subscription / Support Tools IP  -  Strategy:  Continuous Improvement and Efficiency & Tool Retirement   and consolidation (Koko/IP Master  to  IP Manager) -  Cost reduction pressure drove  digitization, process improvements,  and productivity increases eIntelligence Patent Disclosure System IP IP Master Patent Docketing System KoKo PP Management System (Filed/Granted) IP Foundation Systems-Primary & Secondary Thomson Aureka Patent Analysis Search Tool PPP and PTP IPManager IPR Portfolio Management & Docketing System
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lessons Learned  (IP Manager Technology Deployment)
Questions?
Maria B. Thompson Maria is Director of Intellectual Asset Management Process and Tools in Motorola's Law Department. She manages a team of Intellectual Property Rights (IPR) Process and Information Technology specialists, benchmarking industry best practices, ensuring stability of IPR management tools, and applying Digital Six Sigma principles to continuously enhance systems and tools and automate processes for increased operational efficiency, as well as data currency and accuracy.  This current role includes facilitation of Directed Innovation sessions, generating technology and product-focused solutions to problems and ensuring their codification as patent disclosures or product features. For the last 10 years Maria has applied her expertise to automating legal business processes and facilitating innovation.  During her 20-year tenure with Motorola and prior 10 years with AT&T Bell Laboratories, her  job roles have included: software engineering  systems and tools Applied Research; Process  Design, re-engineering & improvement;  Benchmarking best practices; Operations  Management, Software Quality Assurance  management, and culture change applying the  SEI's Software Capability Maturity Model to  software organizations; patent portfolio  analysis, patent disclosure review & prior art searching.  SPECIALTIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Director, IAM Process & Tools Motorola Law Department P 847-576-2814 [email_address] m ,[object Object],[object Object],[object Object]

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Motorola Case Study: Digitization of the IAM Lifecycle

  • 1. Beyond IP Strategy – Successful Implementation of  IP Strategy through Harmonized Process & Tools  Maria Thompson Director, Intellectual Asset Management Motorola Law Department www.linkedin.com/in/mariabthompson Paris, 6/27/10
  • 2. ADVANCING THE WAY THE WORLD CONNECTS
  • 3.
  • 4. IP Strategy Components IP Policy Creation Portfolio Valuation Process Updating Technology Management IP Strategy - Update Organization - Create Goals - Establish Metrics -Value Assets -Commercial Opportunities -Defense -Identify Processes -Hold Working Sessions -Document Processes -Implement Processes -Design Processes Updates -Implement New Design -Monitor Progress Implementing an IP Strategy requires a company to embark on the four initiatives identified below.
  • 5. Strategy (policy) Tactics (procedure) STAMP IAM Council IAM Tools Committee Systems (automation)
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Motorola Businesses Home Mobile Devices Enterprise Mobility Solutions Networks
  • 11.
  • 12.
  • 13.
  • 14. However, the priorities and focus to achieve seamless life cycle management differ between Strategy & Business Process and Legal Process participants* *excludes docketing personnel
  • 15.
  • 16.
  • 17. Critical Success Factors: Project Execution 3.0 AUTOMATE and DIGITIZE 1.0 Engage PEOPLE 5.0 SUSTAIN the change 4.0 User TRAINING 2.0 PROCESS improvement
  • 18. MOTOROLA 1998 2000 2002 2004 2008 2006 Pre 1998 Manual Work very few tools: IP Master MOTOROLA WHO DOES THE WORK QUEST: PROVIDE MORE FOR LESS TO CORPORATION Rethinking the Patent Case and the Work U.S. work OUTSOURCED A few more tools: eIntelligence Koko GOAL: Perform PATENT WORK ANYWHERE Flexibility Required to Achieve Target Cost Levels ENABLED BY PAPERLESS PATENT PRACTICE PPP & eInt Need a plan To enable Vision Foreign work OUTSOURCED
  • 19. LAW DEPARTMENT MAJOR TOOLS PatentOptimizer NDA.mot.com LD Website (s) LD TOOLS SPAN IP & GL LRN Training Legal Research Worksite iManage TyMetrix Financial Reporting Business Reporting Knowledge Share Subscription / Support Tools IP - Strategy: Continuous Improvement and Efficiency & Tool Retirement and consolidation (Koko/IP Master to IP Manager) - Cost reduction pressure drove digitization, process improvements, and productivity increases eIntelligence Patent Disclosure System IP IP Master Patent Docketing System KoKo PP Management System (Filed/Granted) IP Foundation Systems-Primary & Secondary Thomson Aureka Patent Analysis Search Tool PPP and PTP IPManager IPR Portfolio Management & Docketing System
  • 20.
  • 22.