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Business Innovation Conference 10 11 2011

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The Evolution of Directed Innovation techniques for engaging your divergent AND convergent thinkers

The Evolution of Directed Innovation techniques for engaging your divergent AND convergent thinkers


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  • 1. Directed Innovation: Generating High-Quality, High-Value Solutions leveraging creative methods from TRiZ to Question Banking Maria Thompson Director, Innovation Strategy Intellectual Asset Management Motorola Solutions, Inc.Accelper Business Innovation ConferenceOctober, 11, 2011
  • 2. Motivation
  • 3. Why increase your “Innovation IQ?”Your “IQ” can be thought of as a predictable measure of intelligence and performance…We will cover ways to enhance you and your team’s performance in creative problem solving to support Invention: novel idea generation Innovation: successful implementation of novel ideas Creative problem solving skills are critical success factors in today’s competitive environment!Process & Service Excellence Conference, Sept 22, 2009, page #3MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 4. CREATIVITYThree reasons why people are motivated to be creative:  need for novel, varied, and complex stimulation  need to communicate ideas and values  need to identify and solve important problems Roger von Oech – “Creative thinking involves imaginingfamiliar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena.”
  • 5. Patents & Intellectual Property Rights “Next came the patent laws. These began in England in 1624, and in this country with the adoption of our Constitution. Before then, any man might instantly use what another man had invented, so that the inventor had no special advantage from his invention. The patent system changed this; it secured to the inventor for a limited time the exclusive use of his invention, and thereby added the fuel of interest to the fire of genius in discovery and production of new and useful things." - Abraham Lincoln Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael Gelb, Sarah Miller CaldicottProcess & Service Excellence Conference, Sept 22, 2009, page #5MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 6. What is so great about patents? Novel solution to problem Teach others to advance science "The patent system is nothing more than a way to encourage people to innovate... to take risks... to make the world a better place.” -- Dean Kamen, Spotlight On: The U.S. Patent System Prevent others from using, copying or selling your solution (invention) AND…Process & Service Excellence Conference, Sept 22, 2009, page #6 US IS SWITCHING TO A FIRST-TO-FILE PATENT SYSTEMMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 7. The power of patents - continuedCost Avoidance / Loss of Market Share RIM paid NTP $612M in litigation settlement RIM had to stop selling Blackberry’s in US for period of time until settledDetectability & Enforceability Will you be able to identify whether someone is copying (“infringing”) your product or service? If not, better to pursue trade secrets, copyrights, etc. BOTTOM LINE: NEED TO USE CREATIVE PROBLEM SOLVING SKILLS EVERY BUSINESS DAY!Process & Service Excellence Conference, Sept 22, 2009, page #7MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 8. Paths to Motorola ValueInnovation creates value through...Engaging team members in forward-looking activities. Networking and knowledge sharing. (Engineering Effectiveness) Employee satisfaction. (Engineering Effectiveness; Retention)Product Feature. Customer-funded feature. Help “making the sell”. (Decision to buy depends not only on most-useful features but also feature bundles, cool features, brand, etc.) Cost improvements/synergies implementing other features. Enabling a service revenue stream/ new business model.Patent/ Intellectual Property (IPR). Improved IPR licensing costs/ opportunities for Joint Ventures. Litigation cost avoidance. Brand equity/ thought leadership. Courtesy Tom Tirpak, MotorolaProcess & Service Excellence Conference, Slide 8MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
  • 9. Paths to Motorola Value Product Feature + Patent. Exclusive feature/ market differentiator. (Higher Margins) Product Feature + Standard. Implementation cost advantage. Easy interoperability with other standards-based solutions. Product Feature + Partnership. Market differentiator, with fast access to market. (Even Higher Margins) Patent + Standard. Licensing royalties. Product Feature + Patent + Partnership. Exclusive market differentiator, with fast access to market. (Highest Margins) “Monetizing innovation in multiple ways creates opportunities for even greater value.” Courtesy Tom Tirpak, MotorolaProcess & Service Excellence Conference, Slide 9MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
  • 10. Example Activities Conceive Validate/Implement Monetize (Refine and Resource) • Identify “white space” • Document architecture/interfaces. • Gain customer (Benchmark, VOC, etc.) • Document design/ operation/ use cases. acceptance of feature. • Question-storm. • Estimate business opportunity. • Licensing deal. • Envision solution. • Estimate business value of a patent. • Gain standards • Filter and combine • Determine fit with product roadmap. acceptance. envisioned solutions. • Prototype/ Evaluate Critical Parameters. • Document envisioned • Document Business Case. solution. • Conduct customer demo. • Implement feature in product. • Submit patent application. • Submit standards proposal. • Pay patent issuance fee (granted claims). Courtesy Tom Tirpak, MotorolaProcess & Service Excellence Conference, Slide 10MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
  • 11. Strategic Technology Analysis Metrics Identify Motorola Recipe for Success Component areas of focus Identification of what do we have How good is it (quality & value) ? Competitor Scan Inventory Trend analysis based on published applications Gap analysis What do we need for desired end state? Prioritization AllocationProcess & Service Excellence Conference, Sept 22, 2009, page #11MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 12. Example – Competitive Analysis-Patents Security IP- Last 5 Years (1999-2004) Sony Siemens Companies Samsung Nokia Ericsson Motorola Encryption Authentication Content Financial Network Secure Key Public Secure Tamper # Patents in Strategic Categories within Technology Domain Protection eCommerce Security Authorization Hardware Management Key Math Software Boot Resistance Theft DeterrenceProcess & Service Excellence Conference, Sept 22, 2009, page #12MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 13. History Advanced Inventing Ad hoc brainstorming by project teams Infrequent Patent attorney participation Direct to patent filingsProcess & Service Excellence Conference, Sept 22, 2009, page #13MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 14. Many Techniques to Think CreativelyProcess & Service Excellence Conference, Sept 22, 2009, page #14MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 15. Strategic Portfolio Development History – Focused on generating solutions & patents from new promising technology – TRiZ used rarely to identify conflicts & tradeoffs in new technology – Attorney = scribe – SME = facilitator (sometimes) – Project &/or technology team participation – Participants vote on ideas to patentProcess & Service Excellence Conference, Sept 22, 2009, page #15MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 16. Directed Innovation (DI): Treat Your Inventing session like a PROJECT and MANAGE it! 1.0 PLAN 4.0 2.0 ACT DO 3.0 CHECKProcess & Service Excellence Conference, Sept 22, 2009, page #16MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 17. HistoryDirected Innovation – Agnostic facilitator – Provocation/Question Banking – Diverse & cross-functional team – Innovators = scribes – Balanced left brain vs. right brain activities – Idea Sheets & Competition – Post-its –> Problem Storming – Chocolate, Cinnamon, Peppermint – Concept Evaluation by SMEs & Patent Attorney – Inventor Mentors – Prior Art searching/ Patcomm reviewProcess & Service Excellence Conference, Sept 22, 2009, page #17MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 18. 1.0 PLANProcess & Service Excellence Conference, Sept 22, 2009, page #18MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 19. Directed Innovation: 1.0 PLANning phase 1.2 1.3 1.1 1.4 Competitive IP Landscape Conduct Market Build vs. Analysis Review Research Buy/JV? BUILD 1.5 1.6 (3-5 yrs.) 1.7 1.4 Garner Select Problem budget “Inventing” STORMING BUY/JV TEAM VP- CSO sponsor? Who Key Tech catches Area? the ball?Process & Service Excellence Conference, Sept 22, 2009, page #19MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 20. PLANSelect Inventing team (1.6) Subject Matter Experts (SMEs) in Technology Domain Identify/select team members critical thinkers (problem-oriented) divergent thinkers (creatives) Facilitator (see IAF Handbook of Group Facilitation) process observer objectivity no emotional connectivity to outcomeProcess & Service Excellence Conference, Sept 22, 2009, page #20MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 21. Albert Einstein "The mere formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science."Process & Service Excellence Conference, Sept 22, 2009, page #21MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 22. PLANProblem Storming w/ critical thinkers (1.7)Describe and list all attributes of Ideal Solution(s) see TRiZ @ http://www.aitriz.org/Identify known solutions X and current patents Y Describe characteristics and parameters of X and Y and why they are insufficient: CRITICAL CHALLENGES 39 Parameters Matrix (http://triz40.com/) & 40 Inventive PrinciplesOnce have Critical Challenges, transform these problem statements to thought-provoking questions to inspire radical thinking Generate an open-ended question in the form of "How might we achieve the IDEAL attribute by applying X or Y technology or solution without introducing a limiting characteristic (parameter) of X or Y technologies or solutions?” *The format of the problem statements and related open-ended thought-provoking questions is keyProcess & Service Excellence Conference, Sept 22, 2009, page #22 to successful resultsMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 23. “Millions saw the applefall, but Newton was theone who asked why.” Bernard Baruch
  • 24. The Older People Get PLANThe Fewer Questions They Ask How often do people ask questions? Why does the typical 5-year-old ask 65 questions a day? Why does the typical 44-year-old ask only 6 questions a day? Why is it that the older we get, the fewer questions we ask?Process & Service Excellence Conference, Sept 22, 2009, page #24MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 25. How Questions Help PLAN Creative Problem Solving = DI Clarifies problems Engages minds Increases brain flow Cultivates curiosity Improves Listening Promotes analogous thinking Enhances quality thinking Accelerates innovation Improves idea managementProcess & Service Excellence Conference, Sept 22, 2009, page #25MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 26. SolutionPeople’s Client ROI for QuestionsMore Questions = More IdeasFacilitations using Question Banks generated 34-65% more ideasMore Ideas = Better Solutions10,000 Questions = 3,000,000 IdeasOver $1 Billion ValueProcess & Service Excellence Conference, Sept 22, 2009, page #26MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 27. PLANQuestions Accelerate the M-Curve andHelp Produce Breakthrough Ideas Faster ????????????????? STIMULANTS ??????????????? New Solutions Old Ideas VALUE TIMEProcess & Service Excellence Conference, Sept 22, 2009, page #27MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 28. PLAN What are Question Banks? Question Banks are organized topical collections of questions that inspire diverse, creative and innovative thinking to achieve goals, overcome challenges, or solve problems Creative problem solving is the goal of Directed Innovation Sessions Courtesy Gerald Haman, SolutionPeopleProcess & Service Excellence Conference, Sept 22, 2009, page #28MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 29. PLAN What is the Question Banking Methodology? IDENTIFY Sources of Questions COLLECT Questions ORGANIZE Questions IMPROVE Questions APPLY Questions (Questionate to Ideate)Process & Service Excellence Conference, Sept 22, 2009, page #29MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 30. WHO are the question People sources?ASK a DIVERSE group of people Subject Matter Experts (SMEs) Competitors Industry Experts Patent Portfolio Managers Intellectual Asset Managers (IAMs) Patent Portfolio Managers Market Research Competitive Intelligence Sponsors Ideation Participants Problem-oriented, critical thinkers (Skeptics) Champions or supporters Outsiders (Open Innovation!) Speakers/Presenters End users, Customers, Clients, Consumers Historians Field engineers Yourself, Family, Children Spiritual GuidesProcess & Service Excellence Conference, Sept 22, 2009, page #30 LegalMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 31. What tools are the sources ofquestions? •Pack of 40 Principles (Triz card deck) •Triz 99-Question BankKnowBrainer “analog” tool &PodBrainer “mobile” tool 99 Questions based on 40 TRIZ Pr inciples - v1Thought-provoking questions, words 1. Segmentation (Pr inciple #1) 1. How might it be segmented?& pics organized by Problem Solving 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation?Steps that include: Investigate, 2. Separ ation (Pr inciple #2)Create, Evaluate, Activate 5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out? 3. Local Quality (Pr inciple #3) 7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 10. How might each part fulfill different and useful functions? 4. Symmetr y Change (Pr inciple #4) 11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased? 5. Mer ging (Pr inciple #5) 13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time? 6. Multifunctionality (Pr inciple #6) 17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts? 7. Nested Doll (Pr inciple #7) 19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another? 8. Weight Compensation (Pr inciple #8) 22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces?Process & Service Excellence Conference, Sept 22, 2009, page #31 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces?MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. 26. How might the weight of an object be compensated by interacting with the aerodynamic buoyant forces?All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 32. PLAN Questions to Ask When Collecting QuestionsWhat are ALL the questions that people might answer in order to address the goal(s), challenge(s) or problem(s)?What are all the obstacles or challenges that might relate to the goal(s)?What are the 3-5 MOST IMPORTANT questions that should be asked to address the goal(s)? Process & Service Excellence Conference, Sept 22, 2009, page #32 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 33. Six Key Questions I keep six honest serving-men. They taught me all I knew; Their names are What and Why and When and How and Where and Who. Rudyard Kipling Indian-born British writer and poetProcess & Service Excellence Conference, Sept 22, 2009, page #34MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 34. Activate to Innovate Questions(Inspired by Rudyard Kipling’s Quote)Who should know what you learned?What ideas were valuable?When will you apply the ideas?Where will you apply the ideas?Why are the ideas valuable or important?How will you share or apply the ideas?Process & Service Excellence Conference, Sept 22, 2009, page #35MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 35. PLANProcess & Service Excellence Conference, Sept 22, 2009, page #36MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 36. PLANProcess & Service Excellence Conference, Sept 22, 2009, page #37MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 37. • Technical Conflict/Problem Area: • List & # perceived limitations, boundaries, constraints. • Provocations – what would be possible if each of our constraints were removed? Address each limitation individually in #2; try to gen 2-3 per item in #2.• Which of those conceptual directions in #3 is the Boldest Provocation? • “Problem Storm” on #3…AND ideate potential thought-provoking Questions for the DI session (Steps #2-4+)
  • 38. Advice for Writing Good Directed Innovation QuestionsYou can use steps 1-4 of the PROVOCATION process to get yourself in the right mindset for generating problem statements = “PROBLEM STORMING.”Checklist to generate your problem statements and questions:1. Identify and list as many of the attributes & characteristics of the ideal solution/system in your technical domain as possible.2. Identify the current technologies in play that address achieving each of these attributes.3. Characterize and list all the attributes, constraints and limitations of the current technologies that prevent achievement of the ideal attributes.4. Generate an open-ended question in the form of "How might we achieve THE IDEAL ATTRIBUTE by applying x technology without compromising on the CHARACTERIZATION OF A LIMITATION DUE TO CURRENT TECHNOLOGIES IN PLAY?" Process & Service Excellence Conference, Sept 22, 2009, page #39 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 39. Favorite Action Words to Improve Questions Verbs that are best to use (reframe initial domain-specific verb choice as one of): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize Process & Service Excellence Conference, Sept 22, 2009, page #40 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.TFM Problem Analysis Step 3 their respective owners. © Motorola, Inc. 2005 All other product o service names are the property of
  • 40. What are the most important questions you should ask and answer to improve innovation performance?Process & Service Excellence Conference, Sept 22, 2009, page #41MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 41. 3. Opportunities w/o limitation2. limitations 1. Focus/Goal/Objective/Problem: 2. limitations3. Opportunities w/o limitation Question Generation-Recipe: How might we use Opportunity #3 to overcome Process & Service Excellence Conference, Sept 22, 2009, page #42 Limitation #2 and achieve/remove #1? MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 OR How might we achieve/remove #1 by using #3 without #2?
  • 42. CONFLICT: 1. Time or Speed vs. Quality QUESTION: How might we design a solution with both high-speed and high-quality attributes? Solutions: Conflict Zone Identification Apply TRIZ to identify tradeoffs in Technology Design Parameters & Use to create Ideation Questions Test: How might this solution apply to each of the business model frameworks? d. We sell a platform (HW+SW) solution? e. We provide customized/tailored applications & services to enterprise customer? f. We collect the data and sell it. What new tradeoffs, conflicts, and constraints have you identified as you applied or modified your solution within the context of the business models? a. b. c.Process & Service Excellence Conference, Sept 22, 2009, page #43MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 43. How can you collect questions? PLAN Plain paperProcess & Service Excellence Conference, Sept 22, 2009, page #44MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 44. HOW do you organize questions? PLAN Develop an outline (MS Word) or database (MS Excel) to manage and share collection Identify specific domain problems, goals or challenges Clarify logical categories, subjects, topics and subtopics Arrange questions into categories, subjects and topics Remove duplicates Prioritize important questionsProcess & Service Excellence Conference, Sept 22, 2009, page #45MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 45. Question Banking TIPS & ChecklistArchive Word outline or Excel databaseDistribute to diverse community for feedbackReview & reuse problem statementsSearch the internet for existing solutions and reframe as questionsReview other Question BanksWordsmith and polish questions Use www.thesaurus.com Increase “open-ended” questions Eliminate “closed” questions that can be answered “yes” or “no” Replace “can” and “could/should” with “might” and “may” Genericise so non-domain experts can engage and invent from different domains Tease out conflicts, contradictions and tradeoffs√ Quality Review CHECKLISTBrief and conciseProvocative, inviting and inspiringClear and focused PLANUnderstandable by variety of peopleGrammatically correctFunctional, action-oriented verbs that describe the desired result or outcome Process & Service Excellence Conference, Sept 22, 2009, page #46 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 46. “Don’t Ever Stop Asking Questions”- Albert EinsteinProcess & Service Excellence Conference, Sept 22, 2009, page #47MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 47. PLANTRIZ Teoriya ResheniyaIzobretatel’skikh Zadach The Theory of Inventive Problem Solving Dan Heck 847.570.0449 847.420.1744 c 847.400.0880 fax http://www.bluefuseinc.comProcess & Service Excellence Conference, Sept 22, 2009, page #48MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 48. TRIZ-An amazing set of toolsTheory of Inventive Problem SolvingTechniques for creative problem solving validated by over 50 years of research and 19 years of real world applicationInvented by Genrich Altshuller in 1946Premise:Process & Service Excellence Conference, Sept 22, 2009, page #49MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 49. Some Aspects of TRIZ Objects and Functions Psychological Inertia Lines of engineering system evolution Ideal ModelProcess & Service Excellence Conference, Sept 22, 2009, page #50MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 50. Problems can be constructed as Substances and Fields of Interactions Key Insight #1: Strip descriptions of domain language S1 S2Process & Service Excellence Conference, Sept 22, 2009, page #51MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Psychological inertia
  • 51. Our mind tends to automatically organize new information with our current knowledge.Process & Service Excellence Conference, Sept 22, 2009, page #52MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 52. “Even though one was correct at each stage, the situation may still have to berestructured to proceed.” Edward de Bono [http://www.edwdebono.com/] Key Insight #2: Be willing to rearrange what you know (overcome psychological inertia!)Process & Service Excellence Conference, Sept 22, 2009, page #53MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 contradictions
  • 53. Technical Contradiction How to improve both A and B? ENGINEERING SYSTEM Parameter A↑ Parameter B ↓ A situation when an improvement of one characteristic (parameter) leads to the deterioration of another characteristic (parameter).Process & Service Excellence Conference, Sept 22, 2009, page #54MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Used with permission: Invention Machine Corporation
  • 54. How do engineering techniques handle contradictions?Process & Service Excellence Conference, Sept 22, 2009, page #55MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 55. What did Altshuller observe? Inventors Don’t Optimize First…Process & Service Excellence Conference, Sept 22, 2009, page #56MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 56. Inventors start with a different question! How can I build a SMALL cellphone that’s lightweight, AND with BIG buttons my elderly parents can see and select without misdialing?Process & Service Excellence Conference, Sept 22, 2009, page #57MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 57. ELIMINATE COMPROMISE! Clever inventions achieve the desired function without harming or deteriorating other parameters of the product, software, or service. single lens reflex camera Burn bright without burning up! View exactly what the film will see without obstructing the light Guttenberg printing press, oil-based ink - Heavier than air AND print a page as clear as weigh nothing. a custom woodblock printProcess & Service Excellence Conference, Sept 22, 2009, page #58MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 58. 400,000 Inventions Studied by Altshuller –The Most Clever Solved Contradictions Key Insight #3: If you find yourself trading off features, reframe your desire into, “I want BOTH [feature 1] AND [feature 2].” Then stay in this creative space!Process & Service Excellence Conference, Sept 22, 2009, page #59MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 59. You Think… Identify a fix you want to make or an area under your control you want to improve. Write it down: “I want to __________.” Now, what is one of the obstacles to doing that? Write that down: “If I do what I want, then _______ becomes a problem. Rewrite the contradiction with an inventor’s mindset: “How might I have BOTH ______ AND _______?” or “How might I have ______ without ____________?” Now, don’t dismiss it… Park on it… Ponder it… Find a solution that “resolves the contradiction.”Process & Service Excellence Conference, Sept 22, 2009, page #60MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 60. “Do inventors use any commonapproaches to solve contradictions?” Altshuller was a very curious fellow…
  • 61. Across 400,000 patents, Altshuller identified 40 approaches repeatedly used by inventors 9. Preliminary 8. Anti-Weight called the 9. Preliminary 9. Preliminary 7. ‘Nested Doll’ 40 Inventive Principles. 9. Preliminary 9. Preliminary 9. Preliminary 6. Universality 9. Preliminary 9. Preliminary 5. Merging 9. Preliminary 9. Preliminary 9. Preliminary 4. Asymmetry 9. Preliminary 9. Preliminary 9. Preliminary 3. Local Quality 9. Preliminary 9. Preliminary 2. Taking Out 9. Preliminary 39. Preliminary 1. Segmentation 40. Composite MaterialsProcess & Service Excellence Conference, Sept 22, 2009, page #62MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 62. Process & Service Excellence Conference, Sept 22, 2009, page #63MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 63. TRIZ-Q Bank got questions? 99 Questions based on 40 TRIZ Pr inciples - v1 1. Segmentation (Pr inciple #1) 1. How might it be segmented? 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation? 2. Separ ation (Pr inciple #2) 5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out? 3. Local Quality (Pr inciple #3) 7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 40 Inventive Principles 10. How might each part fulfill different and useful functions? 4. Symmetr y Change (Pr inciple #4) 11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased? 99 Questions 5. Mer ging (Pr inciple #5) 13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time? 6. Multifunctionality (Pr inciple #6) 17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts? 7. Nested Doll (Pr inciple #7) 19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another? 8. Weight Compensation (Pr inciple #8) 22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces? 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces?Process & Service Excellence Conference, Sept 22, 2009, page #64MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 64. Summarize Recognize the ContradictionProcess & Service Excellence Conference, Sept 22, 2009, page #65MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 65. Summarize Recognize the 40 Contradiction Inventive PrinciplesProcess & Service Excellence Conference, Sept 22, 2009, page #66MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 66. Summarize Recognize the 40 Contradiction Inventive Principles Select a few Likely ApproachesProcess & Service Excellence Conference, Sept 22, 2009, page #67MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 67. Summarize Recognize the Contradiction 40 Inventive 1. 2. # # Principles 3. # 4. # 1. # 2. # 3. # 4. # Select a few Likely 1. # Brainstorm Ideas Approaches 2. 3. # # 1. 2. # # Around Each One 3. # 4. #Process & Service Excellence Conference, Sept 22, 2009, page #68MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Question
  • 68. Do different engineering disciplines use the same Inventive Principles to solve analogous contradictions? Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb http://www.aitriz.org/Process & Service Excellence Conference, Sept 22, 2009, page #69MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 Lines of Evolution
  • 69. S-curve of Evolution Function Value = -------------- Cost I, main parameter 3 2 1 T, Eng Sys Life SpanProcess & Service Excellence Conference, Sept 22, 2009, page #70MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 70. Key Insight #4: Technology matures along repeated curves. Look for solutions already implemented in any area you think might have trade-offs similar to yours.Process & Service Excellence Conference, Sept 22, 2009, page #71MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 71. Ideality-in the physical world…applies to software no memory? An Ideal System occupies no space, has no weight, requires no service or functions maintenance, but still performs the require Main Function no cycle with all the benefits and no harmful interactions. time? What is the ideal software program? What is ideal data?Process & Service Excellence Conference, Sept 22, 2009, page #72MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 72. Key Insight #5: Clearly define the IDEAL outcome … if anything were possible, what are all the parameters & characteristics that describe the ideal solution?Process & Service Excellence Conference, Sept 22, 2009, page #73MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 73. Think CreaTRIZively ! TM #1 Strip descriptions of domain language #2 Be willing to rearrange what you know #3 Describe contradictions and park on them! #4 Is this problem or trade-off solved in other disciplines? #5 What would this ideally look like?Process & Service Excellence Conference, Sept 22, 2009, page #74MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 74. DO: Team IdeationProcess & Service Excellence Conference, Sept 22, 2009, page #75MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 75. “Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” – Howard Aiken, IBM EngineerProcess & Service Excellence Conference, Sept 22, 2009, page #76MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 76. DO Process Timeline Concepts Concepts Document creation Combination concepts in (ideation) & evaluation disclosure tool 0#/04/09 By 0#/30/09 By 0#/04/09 1 p.m.- 5 p.m.Process & Service Excellence Conference, Sept 22, 2009, page #77MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 77. Ideation DO Day 1 Agenda –1-1:10 p.m. Introduction1:10-2:10……….Problem Domain 1 Ideation best practice2:10-2:15……….Break2:15-3:15……….Problem Domain 2 Ideation3:20-3:25……….Break3:25-4:25……….Problem Domain 3 Ideation4:25-4:30.………Break3:50-4:20……….Problem Domain 4 Ideation4:20-5:30……….Concept Combination & Evaluation, Lead assignment (core team)6:00-9:00……….Networking, cocktails, dinner Day 28:30-9:00 a.m…Assign co-inventor teams to disclosure writing9:00-10:00……..Disclosure Writing session #110:00-10:05……Break10:05-11:05……Disclosure Writing session #211:05-11:10……Break11:10:-12:10…..Disclosure Writing session #3 Process & Service Excellence Conference, Sept 22, 2009, page #78 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 78. DO DO’s DON’Ts • BUILD on others’ ideas • Criticize others’ ideas • Write down all problems • Vocalize issues to thwart you think of for later idea generation (e.g., prior discussion art) (Opportunities For Invention) • Ask exploratory open- • Use questions as way to Inventing ended questions criticize ideas • Record problems with • Work only at high-level (a Rules your ideas on post-its to potentially novel idea may later enhance disclosable be eliminated later during concepts Evaluation) • Be Tenacious and take • Be shy or a perfectionist the Risk to support “wild” ideas • Permit Ambiguity and • Project negative non- Be Optimistic verbal or verbal behaviors • Be Speculative and • Be too practical or Idealistic pragmatic (until Evaluation)Process & Service Excellence Conference, Sept 22, 2009, page #79MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 79. DO 2.0 DO = CREATESchedule venue & gather materials Laptop w/ projection system Round table(s) Easel boards w/ large Post-it3M sheets to hang on walls Small lined Post-its3M – CAPTURE PROBLEMS TOO! Provocation Templates, Idea Booklets, Idea Exchange Template Pens & Pencils & Colored Markers Toys & puzzles & Silly PuttyTM or Play-DohTM Chocolate & cinnamon & popcorn Chocolate may boost brain power: http://health.yahoo.net/tips/health-benefits-of-chocolate Painting with Chocolate: http://painting.about.com/cs/inspiration/a/chocolatepaint.htm Process & Service Excellence Conference, Sept 22, 2009, page #80 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 80. Directed Innovation: DO 2.0 DO Phase (create) Tools Idea Sheets Idea ExchangeProcess & Service Excellence Conference, Sept 22, 2009, page #81MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 81. Session Name: Gemini Innovation Workshop Motorola Confidential when Completed Idea SheetWhat problem are you trying to solve? What is a “working title” or keywords for your innovation?(If working from a list of questions, record the question number.) How might your idea/solution be implemented? (A sketch, flowchart, or list of features will help to explain this.)What is your idea/solution? Idea RecorderInnovator(s) CoreID(s): Suggested Lead: Potential Business Value: Today’s Date: High, Medium, Low, Unknown 4/27/2007
  • 82. Directions:Idea Exchange 1. One idea per light bulbGerald Haman: http://www.solutionpeople.com/people.htm 2. Generate high volume and wide variety 3. Build upon ideas passed to youChallenge: _____________________________________ 4. No evaluation yet! Inventor Initials
  • 83. Directed Innovation: DO 2.0 DO Phase (create)2.3Core team will combine similar concepts, rank bestConcepts - well-formed ideas that solve critical challenges,eliminate those without novelty, and notify assigned leadinventors2.4Reconvene co-inventors w/ attorney for mini-inventing sessions oncombined high-value ideas + “Inventor Mentoring” – DAY 2 bestpractice • Conduct prior art searching & differentiate idea from findings • Google scholar or www.freepatentsonline.com search2.5Document top disclosures and submit to Patent Committee for review (disclosure management system) Process & Service Excellence Conference, Sept 22, 2009, page #84 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 84. 12 Steps to Higher Quality Patent disclosures1. FOCUS the invention in strategic technology areas of value to your company.2. Show how your idea is NOVEL! Differentiate it from prior art found by searching Google, Yahoo!, freepatentsonline.3. WHEN is your idea valuable? Describe a context / scenario in which your idea demonstrates usefulness.4. A picture is worth 1000 words! Draw pictures to show how your invention differs from the cited art.5. WHAT are ALL the problems your idea addresses or solves?6. WHO are ALL the potential USERs or Beneficiaries of your idea?7. HOW did/will you implement your idea? Describe ALL the alternatives! (see TRiZ!)8. What are potential OTHER PROBLEMS that may be identified by implementing your idea? Anticipate new problems to be solved in order for your idea to be successful. We can expand the patent application or generate several patent applications to help put your idea into action!9. WHERE is your idea useful or valuable? Environments, Ecosystems, other related innovations to pair with it to allow it to be leveraged?10. Ask yourself 5 times WHY the problem exists and WHY your solution effectively solves the problems. Are you solving a valid problem of value to Motorolas businesses?11. How might someone WORK AROUND your invention (all the possible ways), and why are none of these alternatives desirable? Bounce off someone else/witness.12. How might “your company” make money from your idea? Patent prosecution & maintenance can easily reach investment levels of US$100,000. Are you selling a product, service, license? How much development work (resources and dollars) is needed to realize your product? What is the revenue opportunity over the next 5-7 years? List all your assumptions. Process & Service Excellence Conference, Sept 22, 2009, page #85 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 85. Good News!"The truly great advances of this generation will be made by those who can make outrageous connections, and only a mind which knows how to play can do that." - Nagle Jackson, PlaywrightScience of Playhttp://abcnews.go.com/Video/playerIndex?id=7001867National Institute for Playhttp://www.nifplay.org/Play: Introductory Videohttp://www.nifplay.org/index2.htmlProcess & Service Excellence Conference, Sept 22, 2009, page #86MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 86. CHECK: EvaluateProcess & Service Excellence Conference, Sept 22, 2009, page #87MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 87. Directed Innovation: CHECK 3.0 CHECK Phase (evaluate) 3.1 Ideation Post-Process Evaluation• For each concept or idea generated, assign a VALUE score Which Problem was it intended to solve? How well does the concept “solve” the original Problem? Is the solution novel vs. patent & internet search? Engage additional Subject Matter Experts to assess, evaluate, broaden initial high-value concepts – Inventor Mentors!• Identify unsolved problems for further ideationProcess & Service Excellence Conference, Sept 22, 2009, page #88MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 88. Directed Innovation: CHECK 3.0 CHECK Phase (evaluate) 3.2 Patent Committee evaluation of disclosure portfolio 3.3 Analyze ideation results and pursual rate of disclosures generated 3.4 Stay abreast of industry/domain trends 3.5 Keep current with Business-IP Strategy alignment and changes 3.6 Review Acquisitions’ impact on strength of IP portfolioProcess & Service Excellence Conference, Sept 22, 2009, page #89MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 89. ACT 4.0 ACT4.1 Stay vigilant and track trends: – Google industry-specific news = business or technology press releases » http://www.googlescholar.com – Monitor relevant blogs, RSS feeds, email alerts, twitter – Review internal and external competitive intelligence and trends reports – Analyze portfolio pipeline (disclosures, filings, issuances): Innovation, IPManager, Derwent (Thomson Reuters) – Read patents USPTO, EPO, JPO, wipo.org = patent trend analysis http://www.google.com/patents or www.freepatentsonline.comProcess & Service Excellence Conference, Sept 22, 2009, page #90MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 90. Directed Innovation: ACT 4.0 ACT Phase4.2 Redirect non-patentable ideas to other suggestion systems or to business strategy teams4.3 Provide inputs to business strategy on attractive IP Acquisitions4.4 Determine other (cross-functional) teams to engage in follow-up ideation sessions4.5 Identify new/emerging problems (trends) for solution invention OR assignees w/ existing solutions to partner with4.6/1.0 “Plan” for follow-up inventing sessions (continuous process improvement) Process & Service Excellence Conference, Sept 22, 2009, page #91 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 91. Post mortem – DI lessons learned1. Two Day agenda - infuse with networking and fun!2. INVENTOR MENTORS3. Follow-through! – Post the problem statements; share and reuse QUESTION BANKS – Engage employees as creative problem solvers worldwide – Involve more critical thinkers sooner in the Planning/problem storming – PLAN new sessions on low yield problem areas4. Continue to evolve and publicize Question Banks to feed ideation pipeline Process & Service Excellence Conference, Sept 22, 2009, page #92 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 92. Recommended Books for Skills Building Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael Gelb, Sarah Miller Caldicott Think Better: An Innovators Guide to Productive Thinking by Tim Hurson Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb, http://www.aitriz.org/ Making Questions Work: A Guide to What and How to Ask for Facilitators, Consultants, Managers, Coaches, and Educators by Dorothy StrachanProcess & Service Excellence Conference, Sept 22, 2009, page #93MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 93. Process & Service Excellence Conference, Sept 22, 2009, page #94MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 94. "If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the potential, for the eye which, ever young and ardent, sees the possible. Pleasure disappoints, possibility never. And what wine is so sparkling, what so fragrant, what so intoxicating, as possibility!" - Soren KierkegaardProcess & Service Excellence Conference, Sept 22, 2009, page #95MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 95. Innovation Instigator NetworksFACEBOOK: friend me @ “Innovation Maven” LINKEDIN: Connect with me as a colleague @ www.linkedin.com/in/mariabthompson 96Process & Service Excellence Conference, Sept 22, 2009, page #96MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 96. Back-UP SlidesProcess & Service Excellence Conference, Sept 22, 2009, page #97MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 97. Exercise Time!Process & Service Excellence Conference, Sept 22, 2009, page #98MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 98. Wireless Technology in the Classroom 1. > Information Quantity and Accessibility How might we apply mobile devices and WiFi to... Make research/information resources more readily available to students while preventing access to test answers? Inform parents of students progress while maintaining privacy of information? Connect teachers to each other while preventing student access to teachers’ exchanges?Process & Service Excellence Conference, Sept 22, 2009, page #99MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 99. Wireless Technology in the Classroom 2. Communication Devices How might existing devices be utilized... 2.1 In the classroom to facilitate learning? 2.2 Assist faculty and staff? 2.3 Streamline public safety/drills? 2.4 Connect students? 2.5 Connect parents and faculty?Process & Service Excellence Conference, Sept 22, 2009, page #100MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 100. Wireless Technology in the Classroom3. Services/Other Potential Applications… 3.1 Security (fire drills to kid-tracking) 3.2 Lessons (information tied to lecture and lesson plans) 3.3 Completing homework 3.4 Deter plagiarism 3.5 Seamless grading and report cards 3.6 Enable home-schooling 3.7 Kids with disabilities/classroom inclusion 3.8 Connecting schools (accessing a global network) 3.9 Integrate technology into lesson plans (lectures are now blended solutions) Process & Service Excellence Conference, Sept 22, 2009, page #101 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 101. Problem Storming Exercise1. List Ideal System/Solution Attributes2. List Problematic Attributes (obstacles) with Current Known Solutions3. Map Ideal Solution’s attributes to Y axis and “issues” with Current Solutions to X axis of 39 parameters matrix…Process & Service Excellence Conference, Sept 22, 2009, page #102MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 102. Engineering Contradiction How to get both X↑ and Y↑? ENGINEERING SYSTEM Parameter Y↑ Parameter X ↓A situation when an improvement of one component(parameter - Y) of a system leads to the deteriorationOf another component (parameter - X)Process & Service Excellence Conference, Sept 22, 2009, page #103MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 103. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Horizontal Axis - "Undesired Use of energy by moving Volume of moving object Area of stationary object Weight of moving object Length of moving object Result or Conflict" Area of moving object Vertical Axis "Feature to Volume of stationary Illumination intensity Duration of action of Duration of action of Weight of stationary Length of stationary Stability of objects Stress or pressure Change" Force or intensity stationary object moving object Temperature composition Strength Speed Shape object object object 1 Weight of moving object 15, 8, 29, 17, 29, 2, 2, 8, 8, 10, 10, 36, 10, 14, 1, 35, 28, 27, 5, 34, 6, 20, 19, 1, 35, 12 29, 34 38, 34 40, 28 15, 38 18, 37 37, 40 35, 40 19, 39 18, 40 31, 35 4, 38 32 34, 31 2 Weight of stationary object 10, 1, 35, 30, 5, 35, 8, 10, 13, 29, 13, 10, 26, 39, 28, 2, 2, 27, 28, 19, 19, 32, 29, 35 13, 2 14, 2 19, 35 10, 18 29, 14 1, 40 10, 27 19, 6 32,22 35 3 Length of moving object 8, 15, 15, 17, 7, 17, 17, 10, 1, 8, 1, 8, 8, 35, 10, 15, 8, 35, 29,34 4 4, 35 13, 4, 8 4 1, 8, 35 10, 29 15, 34 29, 34 19 19 32 24 35, 28, 17, 7, 35, 8, 1, 14, 13, 14, 39, 37, 15, 14, 1, 40, 3, 35, Problem Storming Exercise: 4 Length of stationary object 40, 29 10, 40 2, 14 28, 10 35 15, 7 35 28, 26 35 38, 18 3, 25 5 Area of moving object 2, 17, 14, 15, 7, 14, 29, 30, 19, 30, 10, 15, 5, 34, 11, 2, 3, 15, 2, 15, 15, 32, 29, 4 18, 4 17, 4 4, 34 35, 2 36, 28 29, 4 13, 39 40, 14 6, 3 16 19, 13 19, 32 39 Parameters Matrix 6 Area of stationary object 2, 26, 30, 2, 14, 18 1, 7, 4, 26, 7, 9, 39 1, 7, 4, 1, 18, 10, 15, 35, 36 36, 37 29, 4, 15, 35, 6, 35, 1, 15, 2, 38 28, 10, 9, 14, 40 2, 10, 35, 39, 19, 30 38 34, 39, 2, 13, 7 Volume of moving object 29, 40 35 17 38, 34 36, 37 36, 37 29, 4 1, 39 15, 7 6, 35, 4 10, 18 10 3 8 Volume of stationary object 35, 10, 35, 8, 2, 18, 34, 28, 9, 14, 35, 34, 19, 14 19, 14 2, 14 37 24, 35 7, 2, 35 35, 40 17, 15 38 35, 6, 4 9 Speed 2, 28, 13, 14, 29, 30, 7, 29, 13, 28, 6, 18, 35, 15, 28, 33, 8, 3, 3, 19, 28, 30, 10, 13, 8, 15, 13, 38 8 34 34 15, 19 38, 40 18, 34 1, 18 26, 14 35, 5 36, 2 19 35, 38 10 Force or intensity 8, 1, 18, 13, 17, 19, 19, 10, 1, 18, 15, 9, 2, 36, 13, 28, 18, 21, 10, 35, 35, 10, 35, 10, 35, 10, 19, 17 37, 18 1, 28 9, 36 28, 10 15 36, 37 12, 37 18, 37 15, 12 11 40, 34 21 14, 27 19, 2 21 10 11 Stress or pressure 10, 36, 13, 29, 35, 10, 35, 1, 10, 15, 10, 15, 6, 35, 6, 35, 36, 35, 35, 4, 35, 33, 9, 18, 19, 3, 35, 39, 14, 24 37, 40 10, 18 36 14, 16 36, 25 35, 37 10 35, 24 36 21 15, 10 2, 40 3, 40 27 19, 2 10, 37 12 Shape 8, 10, 15, 10, 29, 34, 13, 14, 5, 34, 14, 4, 35, 15, 35, 10, 34, 15, 33, 1, 30, 14, 14, 26, 22, 14, 13, 15, 2, 6, 29, 40 26, 3 5, 4 10, 7 4, 10 15, 22 7, 2, 35 34, 18 37, 40 10, 14 18, 4 10, 40 9, 25 19, 32 32 34, 14 13 Stability of objects composition 21, 35, 26, 39, 13, 15, 2, 11, 28, 10, 34, 28, 33, 15, 10, 35, 2, 35, 22, 1, 17, 9, 13, 27, 39, 3, 35, 1, 32, 3, 2, 39 1, 40 1, 28 37 13 39 19, 39 35, 40 28, 18 21, 16 40 18, 4 15 10, 35 35, 23 32 27, 15 13, 19 14 Strength 1, 8, 40, 26, 1, 15, 15, 14, 3, 34, 9, 40, 10, 15, 9, 14, 8, 13, 10, 18, 10, 3, 10, 30, 13, 17, 27, 3, 30, 10, 19, 35 40, 15 27, 1 8, 35 28, 26 40, 29 28 14, 7 17, 15 26, 14 3, 14 18, 40 35, 40 35 26 40 35, 19 10 15 Duration of action of moving objec19, 5, 3, 17, 10, 2, 19, 2, 19, 3, 14, 26, 13, 3, 27, 3, 19, 35, 2, 19, 28, 6, 34, 31 2, 19, 9 19 19, 30 3, 35, 5 16 27 28, 25 35 10 39 4, 35 35, 18 16 Duration of action of stationary object 6, 27, 1, 10, 35, 34, 39, 3, 19, 18, 19, 16 35 38 35, 23 36, 40 17 Temperature 36, 22, 22, 35, 15, 19, 15, 19, 3, 35, 34, 39, 2, 28, 35, 10, 35, 39, 14, 22, 1, 35, 10, 30, 19, 13, 19, 18, 32, 30, 19, 15 6, 38 32 9 9 39, 18 35, 38 40, 18 35, 6, 4 36, 30 3, 21 19, 2 19, 32 32 22, 40 39 36, 40 21, 16 3, 17Process & Service Excellence Conference, Sept 22, 2009, page #104 19, 1, 2, 35, 19, 32, 19, 32, 2, 13, 10, 13, 26, 19, 32, 3, 32, 35, 32, 1,MOTOROLA and the Stylized M Logo are registered in intensity 18 Illumination the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005 16 32 32 26 10 19 6 32, 30 27 35, 19 2, 19, 6 19 19
  • 104. Problem Storming Exercise 40 Inventive Principles1. Segmentationdivide an object into independent parts, make an object easy to disassemble, increase the degreeof fragmentation (or segmentation) of an object.Examples: escalator, clarinet (modern musical instruments)2. Taking outseparate an ‘interfering’ part (or property) from an object, or single out the only necessary part (orproperty) of an object.Examples: any filter/filtration system, coffee or air filter, aquarium or pool filter3. Local qualitychange an object’s structure from uniform to non-uniform, change an external environment (orexternal influence) from uniform to non-uniform, make each part of an object function in conditionsmost suitable for its operation, make each part of an object fulfill a different and useful function.Examples: heat exchanger, Swiss army knife, multi-function can-opener (both ends of handle serveas handle and an additional function) Process & Service Excellence Conference, Sept 22, 2009, page #105 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 105. Problem Storming Exercise 40 Inventive Principles4. Asymmetrychange the shape of an object from symmetrical to asymmetrical,if an object is asymmetrical, increase its degree of asymmetry.Examples: wankel engine, pop-up tent5. Mergingbring closer together (or merge) identical or similar objects,assemble identical or similar parts to perform parallel operations,make operations contiguous or parallel, bring them together intime.Examples: multi-head tape deck, Big Mac, bottle capper Process & Service Excellence Conference, Sept 22, 2009, page #106 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 106. Problem Storming Exercise 40 Inventive Principles6. Universalitymake a part or object perform multiple functions, eliminate the need for other parts.Examples: pen as a back scratcher or a pointer, razor blade as a knife or scraper, knife as ascrewdriver in addition to cutting tool, chair as a stepstool, bed as a trampoline, condom as headware, swim cap, or water carrier; sheets as table cloths or drapes, glasses as hearing aid or drugtester, cellophane as telephone or hammer, teeth as bottle opener, two way radio as a baton forcrowd control, women’s slip (worn as a dress), pager also functions as a clock and messagingdevice7. ‘Nested doll’place one object inside another, place each object, in turn, inside the other, make one part passthrough a cavity in the otherExamples: lunch box with inserts, power antenna on automobile, extendable pointer, backscratcher8. Anti-weightto compensate for the weight of an object, merge it with other objects that provide lift,to compensate for the weight of an object, make it interact with the environment (e.g., useaerodynamic, hydrodynamic, buoyancy and other forces).Examples: Excellence Conference, Sept 22, 2009, page #107 hydro-foil boat, MagLev (magnetically levitated) train Process & Service children’s floaties for arms, MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 107. Problem Storming Exercise 40 Inventive Principles9. Preliminary Anti-actionif it will be necessary to do an action with both harmful and useful effects, this action should be replaced later withanti-actions to control harmful effects, create beforehand stresses in an object that will oppose known undesirableworking stresses later on.Examples: shock treatment for swimming pools10. Preliminary actionperform, before it is needed, the required change of an object (either fully or partially),pre-arrange objects such that they can come into action from the most convenient place and without losing timefor their delivery.Examples: vending machines11. Beforehand Cushioningprepare emergency means beforehand to compensate for the relatively low reliability of an object.Examples: auto insurance Process & Service Excellence Conference, Sept 22, 2009, page #108 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 108. Problem Storming Exercise 40 Inventive Principles12. Equipotentialityin a potential field, limit position changes (e.g., change operating conditions to eliminate the need toraise or lower objects in a gravity field).Examples: airport jetway13. ‘The Other Way Around’invert the action(s) used to solve the problem (e.g., instead of cooling an object, heat it),make movable parts (or the external environment) fixed, and fixed parts movable,turn the object (or process) ‘upside down’.Examples: trackball vs. mouse, windtunnel (for a plane), shoot birds at planes, haunted mansion rideAt Disneyland vs. Disneyworld (one goes up, other takes you down and under), man down switch onradio that automatically calls for help when radio re-oriented on its side (also of MechanicsSubstitution and Another dimension), man machine interface of car vs. motorcycle, new medicinebottle caps (lift up instead of pushing down)14. Spheroidalityinstead of using rectilinear parts, surfaces, or forms, use curvilinear ones, move from flat surfaces tospherical ones, from parts shaped as a cube (parallelepiped) to ball-shaped structures,use rollers, balls, spirals, domes, go from linear to rotary motion, use centrifugal forces.Examples: domed stadium, ball point of a pen, trackball, Mazda rotary engine, rack and pinionsteering, poppels on Microtac (underneath rubber buttons), Nike gel spheres in tennis shoes, hamsterexercise ball that also works as enclosure Process & Service Excellence Conference, Sept 22, 2009, page #109 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 109. Problem Storming Exercise 40 Inventive Principles15. Dynamicsallow (or design) the characteristics of an object, external environment, or process tochange to be optimal or to find an optimal operating condition, divide an object into partscapable of movement relative to each other, if an object (or process) is rigid or inflexible,make it movable or adaptive.Examples: moving shelves in refrigerator/freezer; folding trays in tools, fishing tackle, orcosmetics box16. Partial or excessive actionsif 100 percent of an effect is hard to achieve using a given solution method then, by using‘slightly less’ or slightly more’ of the same method, the problem may be considerable easierto solve.Examples: nuclear reaction, controlled nuclear decay for energy production17. Another dimensionto move an object in two- or three-dimensional space, use a multi-story arrangement ofobjects instead of a single-story arrangement, tilt or re-orient the object, lay it on it’s side,use ‘another side’ of a given area.Examples: pull down stairs22, 2009, page #110 Process & Service Excellence Conference, Sept for attic, man down switch activation once radio on its side, MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.Com1 Reticule Stocker, WIP Stocker All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 110. Problem Storming Exercise 40 Inventive Principles18. Mechanical vibrationcause an object to oscillate or vibrate,increase its frequency (even up to the ultrasonic),use an object’s resonance frequency,use piezoelectric vibrations instead of mechanical ones,use combined ultrasonic and electromagnetic field oscillations.Examples: pager vibration feature, megasonic cleaning, coin sorter, atomic force microscope,magnetic resonance Imaging19. Periodic actioninstead of continuous action, use periodic or pulsating actions,if an action is already periodic, change the periodic magnitude or frequency,use pauses between impulses to perform a different action.Examples: anti-skid or anti-lock brakes, rotating beam celometer (to measure cloud height)20. Continuity of useful actioncarry on work continuously; make all parts of an object work at full load, all the time,eliminate all idle or intermittent actions or work.Examples: wrist-watch centrifugal movement, MEC-Grabber (progressive shotgun shell loader) Process & Service Excellence Conference, Sept 22, 2009, page #111 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 111. Problem Storming Exercise 40 Inventive Principles21. Skippingconduct a process, or certain stages (e.g., destructive, harmful or hazardous operations) at highspeed.Examples: freeze dried food (process), spinning photo-resists onto wafers at high-speed22. ‘Blessing in disguise’use harmful factors (particularly, harmful effects of the environment or surroundings) to achieve apositive effect, eliminate the primary harmful action by adding it to another harmful action to resolvethe problem, amplify a harmful factor to such a degree that it is no longer harmful.Examples: radiation of food to sterilize, composting for fertilization, building materials which rust forarchitectural/artistic effect23. Feedbackintroduce feedback (referring back, cross-checking) to improve a process or action,if feedback is already used, change its magnitude or influence.Examples: noise canceling microphone, phase-locked loop (reduces noise in signal and enhances“good” part of signal), signal generator, thermostat, oscillator Process & Service Excellence Conference, Sept 22, 2009, page #112 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 112. Problem Storming Exercise 40 Inventive Principles24. ‘Intermediary’use an intermediate carrier article or intermediary process,merge one object temporarily with another (which can be easily removed).Examples: FM sub-carrier for stereo, chalk on blackboard, photoresist, radiotransmitter25. Self-servicemake an object serve itself by performing auxiliary helpful functions,use waste resources, energy, or substances.Examples: heat pump, compost heap, solar heating for windows & floors, popsiclesticks, biodegradable trash bags, break package to mix chemicals for ice/heating packs26. Copyinginstead of an unavailable, expensive, fragile object; use simpler and inexpensive copies,replace an object, or process, with their optical copies,if visible optical copies are already used, move to infrared or ultraviolet copies.Examples: disposable contact lenses, costume jewelry, rubber knife Process & Service Excellence Conference, Sept 22, 2009, page #113 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 113. Problem Storming Exercise 40 Inventive Principles27. Cheap Short-livingreplace an expensive object with a multitude of inexpensive objects, compromising certain qualities(such as service life, for instance).Examples: disposable camera, styrofoam cups, recyclable containers28. Mechanics Substitutionreplace a mechanical means with a sensory (optical, acoustic, taste or smell) means,use electric, magnetic and electromagnetic fields to interact with the object,change from static to movable fields, from unstructured fields to those having structure,use fields in conjunction with field-activated (e.g., ferromagnetic) particles.Examples: photo electric light switch, smart cards - Indala - you hold up the card vs. swiping it,laser level for construction, capacitor sensors, magnetic refrigerator doors, “the clapper,” airportmetal detector, magnetics-based Studfinder for hanging shelves/pictures, retail store exit sensors tocatch shop lifters, sonic curing, ultrasonic camera lens focusing29. Pneumatics and Hydraulicsuse gas and liquid parts of an object instead of solid parts (e.g., inflatable, filled with liquids, aircushion, hydrostatic, hydro-reactive).Examples: car tires , hover craft, Ferro magnetic fluid allows for flexible viscosity, air shocks, seatsuspension Excellence Conference, Sept 22,equipment, automobile air bag Process & Service on earth mover 2009, page #114 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 114. Problem Storming Exercise 40 Inventive Principles30. Flexible Shells and Thin Filmsuse flexible shells and thin films instead of three dimensional structures,isolate the object from the external environment using flexible shells and thin films.Examples: Fish Scale Paint for Sailboats, Oil film on ponds to kill mosquitoes, Teflon on pots andpans, thermal coatings on wires or Printed Circuit Boards, sunscreen, mylar coating on windows,self cleaning oven films (that protect oven surfaces from corrosion, paper wrapping (instead ofStyrofoam) on Big Mac31. Porous Materialsmake an object porous or add porous elements (inserts, coatings, etc.),in an object is already porous, use the pores to introduce a useful substance of function.Examples: thermarest mattress for camping, Gore-Tex for rain-gear (breathable, yet water-resistantmaterial), polypropylene long underwear, paper towels, air/water filters, soft contact lens (“gas-permeable”), aquafoam soaker hose, de-ionized water reverse osmosis filters32. Color Changeschange the color of an object or its external environment,change the transparency of an object or its external environment.Examples: Photo chromatic lens on cameras, Bleachable dyes for lasers, self adjusting rear viewmirrors Service Excellence Conference, Sept 22, 2009,night-viewing position based on amount of sunlight), battery testers Process & (automatically adjust to page #115 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.in the battery package, propane bottle level sensors All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 115. Problem Storming Exercise 40 Inventive Principles33. Homogeneitymake objects interacting with a given object of the same material (or materialwith identical properties).Examples: old cellophane paper, multi-layer PCB34. Discarding and Recoveringmake portions of an object that have fulfilled their function go away (discard bydissolving, evaporating, etc.) or modify these directly during operation,conversely, restore consumable parts of an object directly during operation.Examples: rechargeable batteries, cold capsules, dri-marker ink, ozonation,pins placed in cups for placement35. Parameter Changeschange an object’s physical state (e.g., to a gas, liquid, or solid),change the concentration or consistency,change the degree of flexibility,change the temperature.Examples: Oxy-acetalyne torch, Bondo, plastic wood, spackling compound,paint, fillings, jello, ice-cream, starch (ironing), mascara, lipstick that won’t ruboff after applied, spray dry (for manufacturing processes, fingernail polish),spot remover Process & Service Excellence Conference, Sept 22, 2009, page #116 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 116. Problem Storming Exercise 40 Inventive Principles36. Phase Transitionsuse phenomena occurring during phase transitions (e.g., volume changes, lossor absorption of heat, etc.).Examples: Expansive wax, memory metal, plastic molding, ice/heat packs, lightsticks for scuba diving & Halloween visibility37. Thermal Expansionuse thermal expansion (or contraction) of materials,if thermal expansion is being used, use multiple materials with differentcoefficients of thermal expansion.Example: thermostat, hot air balloon, mercury in thermometer38. Strong Oxidantsreplace common air with oxygen-enriched air,replace enriched air with pure oxygen, expose air or oxygen to ionizing radiation, useozonized oxygen, replace ozonized (ionized) oxygen with ozone.Examples: coca cola, lemonade, CMOS gate oxidation Process & Service Excellence Conference, Sept 22, 2009, page #117 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 117. Problem Storming Exercise 40 Inventive Principles39. Inert Atmospherereplace a normal environment with an inert one,add neutral parts, or inert additives to an object.Examples: goldplate connector, argon welder, argon laser,insulated windows40. Composite Materialschange from uniform to composite (multiple) materials.Examples: bullet proof vest, golf club shafts, Iridium satellites, gym shoe soles,lycra shorts w/gel, cotton-poly clothes, bullet-proof vest Process & Service Excellence Conference, Sept 22, 2009, page #118 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
  • 118. SummarySummaryQ&AProcess & Service Excellence Conference, Sept 22, 2009, page #119MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product o service names are the property of their respective owners. © Motorola, Inc. 2005