Brainstorming is overrated. Heresy, I know. In more than 15 years of planning, conducting and facilitating more than 100 inventing sessions, one major truth has emerged: garbage in = garbage out. The yield of novel, patentable ideas from ad hoc brainstorming sessions is predictably low. The Directed Innovation methodology includes preparation and prework in the planning phase that focuses the ideation phase participants on the most important and fruitful problem areas to generate novel ideas. Measurements are pre-defined and used throughout the process to assess the value of problems, as well as the ideas generated.
Make the connection to cache memory….
EXPLAIN: One of the best minds was Albert Einstein, who advised us: “Don’t Ever Stop Asking Questions.” Einstein was also a good “investigator” who knew that if you asked plenty of questions, you would generate plenty of ideas. Therefore, the following technique should be quite interesting. [Optional: Draw a Question Mark on a flip chart.] NOTES:
During the session count, sort, and (optionally) title Idea Sheets generated for each question (Facilitator) Create Compass site for the DI session, providing read access to all participants & Full Access to local Admins and Gail Thalhammer (Facilitator) Scan stacks of Idea Sheets into one PDF file/question on Compass OR Scan all idea sheets in order by question number into one large PDF file and load to Compass (Admins with Facilitators’ help) Within 1 day o f the Ideation session Type in first 6 words of idea as candidate title in spreadsheet (Gail T., as needed) Load PowerPoint deck (Question Bank and Provocation sheets from session) to the same Compass site (Facilitators) Prepare Tracking Spreadsheet (Gail Thalhammer) Upload tracking spreadsheet to Compass site (Gail Thalhammer) Provide email template for Lead Innovator notification to Facilitators, includes the specific DIRINV TAG to use for Idea Origination in submitted disclosures (Gail Thalhammer) Complete Priority grading of Idea Sheets – immediately select top 5-10 candidate A’s/patent disclosures & D’s (Facilitators & SMEs that helped plan the session) within 1 week of the ideation session Continue with Priority Grading of Idea Sheets, combining ideas and sorting into A, B, C, D, I, X in Tracking Spreadsheet (Facilitator & SMEs) (Optional) Assign Inventor Mentor to help innovators create novel high-quality disclosure (Facilitators & Maria) Notify Gail spreadsheet is ready for tracking to closure and accessible on the Compass site (Facilitators) Assign and notify lead innovators on A and B Ideas – with 2 week deadline to submit disclosure from notification (Facilitators) Within 2 weeks of the ideation session Maintain Tracking Spreadsheet Format and update idea sheet/disclosure status by EOD Wednesday weekly (Facilitators) Ensure tracking spreadsheet Idea Sheet item is mapped to the disclosure number Review submitted disclosures to ensure of high quality or ask for Inventor Mentor to work with them to improve Ensure the Idea Origination tag is correct on any submitted disclosures submitted Have lead innovator include the DI Facilitator and/or Maria Thompson as a witness on the disclosure to ensure it is tracked and assigned to correct committee and appropriately reviewed/advocated AT ANY TIME DURING THIS PROCESS IF YOU RUN INTO ISSUES PLEASE REACH OUT TO MARIA (amt001) OR GAIL (cgt011) FOR HELP!
BEI - Predictive Innovation
Predictive Innovation:Directed Inventing to EnsureGeneration of High-Value IdeasOctober 2012Maria ThompsonDirector, Innovation Strategy
- Market & Technology Trends MSI Thought Leadership - Disruptive Technologies - CTO Strategic Thrusts INNOVATION STRATEGY• Innovation • Intellectual Property Champions Innovation IPR Champions Framework Problems Strategy• Bright Idea • Disclosure Of Management• Business Strategy Context Tomorrow • Patent Committees Key Technology Areas Business Challenges Directed Innovation Directed Innovation methods Ideas Generate Innovation Explore Inventions Adopt Champions Adjacent & New Business Mentor Growth Program Solutions of Today and Tomorrow
Increase your “Innovation IQ”• Your “IQ” can be thought of as a predictable measure of intelligence and performance• Methods to enhance your team’s performance in creative problem solving to support Invention: novel idea & patent generation Innovation: successful commercialization of novel ideasCreative problem solving skills are critical successfactors in today’s competitive environment Motorola Solutions Inc Intellectual Asset Management 3
Strategic Technology Analysis Metrics • Identify Motorola Solutions Recipe for Success Component areas of focus Identification of what we have How good is it (quality & value)? • Competitor Scan Inventory Trend analysis • Gap analysis What do we need for desired end state? Prioritization Allocation Motorola Solutions Inc Intellectual Asset Management 4
Competitive Analysis-Patents Security IP- Last 5 Years (1999-2004) Sony Companies Siemens Samsung Nokia Ericsson Motorola Encryption Authentication Content Financial Network Secure Key Public Secure Tamper Authorization Protection eCommerce Security Hardware Management Key Math Software Resistance Boot Theft Deterrence # Patents in Strategic Categories within Technology Domain Motorola Solutions Inc Intellectual Asset Management
History• Advanced Inventing • Ad hoc brainstorming by project teams • Infrequent Patent attorney participation • Direct to patent filings Motorola Solutions Inc Intellectual Asset Management 7
Many Techniques to Think Creatively Motorola Solutions Inc Intellectual Asset Management
HistoryStrategic Portfolio Development – Focused on generating solutions & patents from new promising technology – TRiZ used rarely to identify conflicts & tradeoffs in new technology – Attorney = scribe – SME = facilitator (sometimes) – Project &/or technology team participation – Participants vote on ideas to patent Motorola Solutions Inc Intellectual Asset Management 9
HistoryDirected Innovation – Agnostic facilitator – Provocation/Question Banking – Diverse & cross-functional team – Innovators = scribes – Balanced left brain vs. right brain activities – Idea Sheets & Competition – Post-its –> Problem Storming – Chocolate, Cinnamon, Peppermint – Concept Evaluation by SMEs & Patent Attorney – Inventor Mentors – Prior Art searching/ Patcomm review Motorola Solutions Inc Intellectual Asset Management 10
Directed Innovation Workflow Motorola Solutions Inc Intellectual Asset Management 10/12/12 MOTOROLA SOLUTIONS INTERNAL USE ONLY 12
Sponsorship & Team Selection• Business Sponsor with budget & resources• Inventing team Subject Matter Experts (SMEs) in Technology Domain Planning & Ideation team members • critical thinkers (problem-oriented) • divergent thinkers (creatives) Facilitator (see IAF Handbook of Group Facilitation) • process observer • objectivity • no emotional connectivity to outcome Motorola Solutions Inc Intellectual Asset Management 13
Albert Einstein"The mere formulation of a problem is farmore often essential than its solution, whichmay be merely a matter of mathematical orexperimental skill. To raise new questions,new possibilities, to regard old problems froma new angle requires creative imaginationand marks real advances in science." Motorola Solutions Inc Intellectual Asset Management 15
Identify High-Value Problem of the Future• Business Sponsor selects Critical Challenge• Problem Storming w/ critical thinkers• Describe and list all attributes of Ideal Solution(s) • see TRiZ• Identify known solutions and current patents • Describe characteristics and parameters and why they are insufficient: these are your CRITICAL CHALLENGES• Transform Critical Challenges into thought-provoking questions to inspire breakthrough thinking *The format of the problem statements and related open-ended thought- provoking questions is key to successful results Motorola Solutions Inc Intellectual Asset Management 16
3. Opportunities w/o limitation2. limitations 1. Focus/Goal/Objective/Problem: 2. limitations3. Opportunities w/o limitation QuestionGeneration-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2?
Directed Innovation WorkflowMotorola Solutions IncIntellectual Asset Management 10/12/12 MOTOROLA SOLUTIONS INTERNAL USE ONLY 18
“Millions saw the apple fall, but Newton was the one who asked why.” Bernard BaruchMotorola Solutions IncIntellectual Asset Management
The Older People Get, the Fewer Questions they Ask • How often do people ask questions? • Why does the typical 5-year-old ask 65 questions a day? • Why does the typical 44-year-old ask only 6 questions a day? • Why is it that the older we get, the fewer questions we ask? Motorola Solutions Inc Intellectual Asset Management 20
SolutionPeople’s Client ROI for Questions • More Questions => More Ideas • Facilitations using Question Banks generate 34- 65% more ideas • More Ideas => Better Solutions Motorola Solutions Inc Intellectual Asset Management 22
Questions Accelerate the M-Curve and Help Produce BreakthroughIdeas Faster ????????????????? STIMULANTS ??????????????? New Solutions Old Ideas VALUE TIME Motorola Solutions Inc Intellectual Asset Management 23
What is the Question Banking Methodology? IDENTIFY Sources of Questions COLLECT Questions ORGANIZE Questions IMPROVE Questions APPLY Questions (Questionate to Ideate) Motorola Solutions Inc Intellectual Asset Management 24
Questions to Ask When Collecting QuestionsWhat are ALL the questions that people might answer in order to address the goal(s), challenge(s) or problem(s)?What are all the obstacles or challenges that might relate to the goal(s)?What are the 3-5 MOST IMPORTANT questions that should be asked to address the goal(s)? Motorola Solutions Inc Intellectual Asset Management
Advanced Questions What do we know? What don’t we know? Who knows what we don’t know? How do we get to know what we don’t know? Motorola Solutions Inc Intellectual Asset Management 26
Six Key QuestionsI keep six honest serving-men.They taught me all I knew;Their names are What and Why and When and How and Where and Who. - Rudyard Kipling Indian-born British writer and poet Motorola Solutions Inc Intellectual Asset Management 27
Activate to Innovate Questions(Inspired by Rudyard Kipling’s Quote)• Who should know what you learned?• What ideas were valuable?• When will you apply the ideas?• Where will you apply the ideas?• Why are the ideas valuable or important?• How will you share or apply the ideas? Motorola Solutions Inc Intellectual Asset Management 28
Advice for Writing Good Directed InnovationQuestionsUse the PROVOCATION process to get yourself in the right mindset = “PROBLEM STORMING”Checklist to generate your problem statements and questions: Identify & list all attributes & characteristics of the ideal solution Identify current technologies that address achieving each attribute Characterize & list all the attributes, constraints & limitations of current technologies preventing achievement of the ideal attributes Generate open-ended questions in the form of "How might we achieve the IDEAL ATTRIBUTE by applying technology Y to overcome the Limitations & Constraints of technology X ?" Motorola Solutions Inc Intellectual Asset Management 30
What are the most importantquestions you should ask and answerto improve innovation performance?
Question Banking TIPS & ChecklistWordsmith and polish questions• Use www.thesaurus.com• Increase “open-ended” questions (eliminate “yes” or “no” questions)• Replace “can/could/should” with “might” and “may”• Genericise so non-domain experts can engage• Tease out inflection points: conflicts, contradictions and tradeoffs√ Quality Review CHECKLIST Brief and concise Provocative, inviting and inspiring Clear and focused Understandable by variety of people Grammatically correct Functional, action-oriented verbs that describe the desired result or outcome Motorola Solutions Inc Intellectual Asset Management 32
“Don’t Ever Stop Asking Questions”- Albert Einstein Motorola Solutions Inc Intellectual Asset Management
Inventing RulesDO’s DON’Ts BUILD on others’ ideas Criticize others’ ideas Write down all problems on post-its Vocalize issues to thwart idea attached to ideas for later discussion generation (e.g., prior art) (Opportunities For Invention) Ask exploratory open-ended questions Use questions as way to criticize idea Record all details of your ideas on Idea Work only at high-level (a potentially Recorder to later enhance disclosable novel idea may be eliminated later concepts during Evaluation) Be Tenacious and take the Risk to Be shy or a perfectionist support “wild” ideas Permit Ambiguity and Be Optimistic Project negative non-verbal or verbal behaviors Be Speculative and Idealistic Be too practical or pragmatic (until Evaluation) Motorola Solutions Inc Intellectual Asset Management 35
Session Name: Gemini Innovation Workshop Idea Sheet Motorola Confidential when CompletedWhat problem are you trying to solve? What is a “working title” or keywords for your innovation?(If working from a list of questions, record the question number.) How might your idea/solution be implemented? (A sketch, flowchart, or list of features will help to explain this.)What is your idea/solution? Idea RecorderInnovator(s) CoreID(s): Motorola Solutions Inc Suggested Lead: Potential Business Value: Today’s Date: Intellectual Asset Management High, Medium, Low, Unknown 36 4/27/2007
Idea Evaluation1. Is the invention aligned with strategic technology areas of value to Motorola Solutions?2. Is the idea NOVEL? Differentiate it from prior art3. WHEN is the idea valuable? Context in which idea demonstrates usefulness?4. WHAT are ALL the problems the idea addresses or solves?5. WHO are ALL the potential USERs or Beneficiaries of the idea?6. HOW did/will we implement the idea? ALL the alternatives.7. What are potential OTHER PROBLEMS that may be identified by implementing the idea?8. WHERE is the idea useful or valuable? Environments, Ecosystems, other related innovations to pair with it to allow it to be leveraged?9. Ask WHY the problem exists and WHY your solution effectively solves the problem – 5 times!10. How might someone WORK AROUND the invention (all the possible ways), and why are none of these alternatives desirable?11. How might Motorola Solutions make money from the idea? 1. Are you selling a product, service, license? 2. How much development work (resources and dollars) is needed to realize your product? 3. What is the revenue opportunity over the next 5-7 years? List all the assumptions. Motorola Solutions Inc Intellectual Asset Management 38
Next Steps• Playbook for DI Facilitators – Diversity of Thought – Assumption Storming – Timely notification of lead innovators – Allocate & prioritize time for idea conversion – Inventor Mentoring Motorola Solutions Inc Intellectual Asset Management 39
Recommended Books for Skills Building Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael Gelb, Sarah Miller Caldicott Think Better: An Innovators Guide to Productive Thinking by Tim Hurson Conceptual Blockbusting: A Guide to Better Ideas Simplified TRiZ: New Problem-Solving by James L. Adams Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb Making Questions Work: A Guide to What and How to Ask for Facilitators, Consultants, Managers, Coaches, and Educators by Dorothy Strachan Motorola Solutions Inc Intellectual Asset Management 40
Idea Exchange Directions: 1. One idea per light bulbGerald Haman: http://www.solutionpeople.com/people.htm 2. Generate high volume and wide varietyChallenge: _____________________________________ 3. Build upon ideas passed to you 4. No evaluation yet! Inventor Initials Motorola Solutions Inc Intellectual Asset Management