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Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
Marketing & Commercial III. SWOT Analysis
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Marketing & Commercial III. SWOT Analysis

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Marketing & Commercial III for CEM. SWOT analysis. Part I

Marketing & Commercial III for CEM. SWOT analysis. Part I

Published in: Business, Economy & Finance
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  • 1. Marketing and Commercial area (III) Maria Ángeles Díaz Capado [email_address]
  • 2. OUR OBJECTIVES
    • The SWOT- Analysis
    • The Future Shock
    • Organizing the Sales dept.
    • Interaction between Sales & Marketing
    • Creating and Managing the Sales dept.
    • The Sales Meeting
    • Sales – Controlling
    • Remuneration
  • 3.
      • “ in the jungle the gazelle must run faster than the fastest lion, or be eaten…”
    Dwayne O. Andreas, Chairman & CEO Archer-Daniels Midland Co.:
  • 4.
      • “ and the lion must outrun the slowest gazelle,
      • or starve…”
    Dwayne O. Andreas, Chairman & CEO Archer-Daniels Midland Co.:
  • 5.
      • “ It doesn´ t matter
      • whether you are
      • a gazelle or a lion…”
    Dwayne O. Andreas, Chairman & CEO Archer-Daniels Midland Co.:
  • 6.
      • “ when the sun comes up,
      • You would better be running.”
    Dwayne O. Andreas, Chairman & CEO Archer-Daniels Midland Co.:
  • 7. EVALUATION OF STAFF-MEMBERS BY “SYSTEM OF THE 5 ASES”
    • Attitude – The willing to grow
    • Aptitude- Sense of capability
    • Ambition- The will to arrive to the top in a healthy and safe way .
    • Action – not limiting ourself to creating plain visions
    • Altitude of objectives: challenging +reachable
  • 8. BASES OF SUCCESS:
    • Preparation
    • +
    • Knowledge
    • +
    • Constant awareness
  • 9.
    • ANY
    • QUESTIONS ?
  • 10. THE SWOT - ANALYSIS
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
    Internal analysis External analysis
  • 11. THE SWOT - ANALYSIS
  • 12. THE SWOT - ANALYSIS S t r e n g t h s W e a k n e s s e s
  • 13. THE SWOT – ANALYSIS strenghs + weaknesses (internal)
    • Resource Analysis
    • Capital
    • Human Resources
    • Information system
    • Information –flow
    • Fixed assets
    • Intangible assets
    • Activity Analysis
    • Management resources
    • Strategic resources
    • Internal structure
    • Creativity
  • 14. THE SWOT – ANALYSIS strenghs + weaknesses
    • Risk Analysis
    • Regarding all resources and operation procedures of our enterprise .
    • Historical Analysis
    • Especially its impact on different activities of the whole organization and the quality of its products & services
  • 15. THE SWOT – ANALYSIS Questions that help to determine advantages :
    • What kind of technical advantages does the company have?
    • What do we do better than our competition? USP
    • Where are we located in our sector?
    • What do our custmers perceive as strengths?
    • What elements facilitate possible sales?
  • 16. THE SWOT – ANALYSIS Questions that help to determine weaknesses:
    • Which activities are weaker than required?
    • Where do we waste our strengths?
    • What do our customers perceive as weaknesses?
    • Are we able to assimilate new requirements of our customers?
    • What can we improve?
    • What has to be avoided?
  • 17.
    • ANY
    • QUESTIONS ?
  • 18. THE SWOT – ANALYSIS opportunities + threats (external)
    • Market analysis
    • Suppliers
    • Distribution channels
    • Clients
    • Markets
    • Competitiors
    • Interest group Analysis
    • Government
    • Public Institutions
    • Trade-unions
    • Activist groups
    • The public in general
  • 19. THE SWOT – ANALYSIS opportunities + threats (external)
    • Environmental aspects
    • Social
    • Technological
    • Economic
    • Environmental
    • Legal
    • Political
    • Ethical
    STEEPLE ANALYSIS
  • 20. THE SWOT – ANALYSIS Questions that help to determine opportunities :
    • Where are good business opportunities ?
    • What are interesting tendencies ?
    • What kind of needs do our clients have but are not offered by our competitors?
    • Technological developments are on the market?
    • Legal or political changes might possible occur on our market?
    • What kind of other changes will favour our range of products?
  • 21. THE SWOT – ANALYSIS Questions that help to determine threats:
    • What tendencies could menace the existence of our company , our products /services?
    • What are our competitors doing?
    • What obstacles are in our way?
    • What kind of technological changes are threatening our company position?
    • Do we face any issues regarding capital resources?
  • 22.
    • ANY
    • QUESTIONS ?
  • 23. THE SWOT – ANALYSIS
    • Now your turn…
  • 24.  

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