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The Power of Your Ideas: Writing for Advocacy
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The Power of Your Ideas: Writing for Advocacy

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Tips and a strategy for creating effective advocacy content, whether you want to share an opinion or encourage people to take a particular action. …

Tips and a strategy for creating effective advocacy content, whether you want to share an opinion or encourage people to take a particular action.

Contact me if you'd like to book this workshop for your organization!

margot@thewordfactory.com
www.thewordfactory.com


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  • Transcript

    • 1. The Power of Your Ideas Make your point. Make it fast. Make it matter.
    • 2. Objectives Understand advocacy as a leadership skill Learn the traits of effective persuasive/opinion writing Use a strategy to plan your advocacy
    • 3. Advocacy is a key responsibility. Opinion and persuasive communications are effective tools for changing behavior and mindsets, influencing public policy, educating people and building support for our ideas.
    • 4. What makes good advocacy? What are the traits that make us respond to appeals, articles, op-eds, arguments, commentaries, etc.?
    • 5. Effective advocacy content: Has reasonable scope Piques my interest Tells a good story Is concise Starts compellingly Includes call to action Flows logically Includes other PoVs Sticks to the facts Creates an “a-ha” moment Has correct SPUG Isn’t too emotional Creates a sense of urgency Ends strongly Has clear voice, appropriate tone
    • 6. The Content-Purpose-AudienceTM Strategy
    • 7. Download a blank organizer here: http://bit.ly/ChamberAdvocacy.
    • 8. Audience Who are you trying to persuade or inform and what are their values,needs? What questions or objections will they have?
    • 9. Writer’s Personality What adjectives describe the voice you want to have? What type of person will the audience trust and respond to favorably?
    • 10. Content: Main Idea The most important thing you want the audience to know. If you could only say one thing about your topic, what would it be?
    • 11. Content: Key Details Evidence, explanations,examples Support Main Idea and Purpose Address Questions/Objections
    • 12. Purpose Your call(s) to action What do you want people to think or feel? What do you want them to do?
    • 13. Put it all together.
    • 14. How to structure your piece See examples of these in action in our free downloadable packet: http://bit.ly/ChamberAdvocacy.
    • 15. How to structure your piece Main Idea-Key Details-Think-Do Think-Key Details-Do Key Detail-Main Idea-Key Details- Think-Do Question-Key Details-Think-Do See examples of these in action in our free downloadable packet: http://bit.ly/ChamberAdvocacy.
    • 16. Be heard, read, seen!
    • 17. Where to share Local news outlets and blogs State, regional or national papers, blogs, magazines, radio and TV shows Trade or industry media
    • 18. Where to share Your own or your organization’s newsletter, blog & social channels Your alma mater/school’s blog & publications Your chamber and other community organizations’ newsletters or blog
    • 19. Questions?
    • 20. Get the workbook! Download our 15-page workbook complete with a C-P-A worksheet, step- by-step instructions and examples of successful advocacy content! http://bit.ly/ChamberAdvocacy