The Power of Your Ideas: Writing for Advocacy

The Power of Your IdeasMake your point. Make it fast. Make it matter.

Objectives

ObjectivesUnderstand advocacy as aleadership skillLearn the traits of effectivepersuasive/opinion writingUse a strategy to plan youradvocacy

Advocacy is a key responsibility.Opinion and persuasive communicationsare effective tools for changing behaviorand mindsets, influencing public policy,educating people and building supportfor our ideas.

What makes good advocacy? What are the traits that make us respond to appeals, articles, op-eds, arguments, commentaries, etc.?

Effective advocacy content:Has reasonable Sticks to the factsscope Creates an “a-ha”Piques my interest momentTells a good story Has correct SPUGIs concise Isn’t too emotionalStarts compellingly Creates a sense ofIncludes call to urgencyaction Ends stronglyFlows logically Has clear voice,Includes other PoVs appropriate tone

TheContent-Purpose-Audience TM Strategy

Download a blank organizer here: http://bit.ly/ChamberAdvocacy.

AudienceWho are you trying to persuade orinform and what are theirvalues,needs?What questions or objections willthey have?

Writer’s PersonalityWhat adjectives describe thevoice you want to have?What type of person will theaudience trust and respond tofavorably?

Content: Main IdeaThe most important thing you wantthe audience to know.If you could only say one thingabout your topic, what would it be?

Content: Key DetailsEvidence, explanations,examplesSupport Main Idea and PurposeAddress Questions/Objections

PurposeYour call(s) to actionWhat do you want people tothink or feel?What do you want them to do?

Put it all together.

How to structure your piece See examples of these in action in our free downloadable packet: http://bit.ly/ChamberAdvocacy.

How to structure your pieceSee examples of these in action in our free downloadable packet: http://bit.ly/ChamberAdvocacy.

How to structure your piece Main Idea-Key Details-Think-Do Think-Key Details-Do Key Detail-Main Idea-Key Details- Think-Do Question-Key Details-Think-DoSee examples of these in action in our free downloadable packet: http://bit.ly/ChamberAdvocacy.

Be heard, read, seen!

Where to shareLocal news outlets and blogsState, regional or nationalpapers, blogs, magazines, radioand TV showsTrade or industry media

Where to shareYour own or your organization’snewsletter, blog & social channelsYour alma mater/school’s blog &publicationsYour chamber and other communityorganizations’ newsletters or blog

Questions?

Get the workbook! Download our 15-page workbookcomplete with a C-P-A worksheet, step- by-step instructions and examples of successful advocacy content! http://bit.ly/ChamberAdvocacy

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The Power of Your Ideas: Writing for Advocacy

by Margot Lester

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