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Smart Starts: A business writing strategy
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Smart Starts: A business writing strategy

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This deck outlines how to use the Content-Purpose-Audience Strategy to create almost any kind of business writing you need, from reports to case studies.

This deck outlines how to use the Content-Purpose-Audience Strategy to create almost any kind of business writing you need, from reports to case studies.

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Transcript

  • 1. Check out these helpful links:The handouts: http://bit.ly/SmartStartsNCCUThe full packet: http://bit.ly/SmartStartsMore tips: http://www.thewordfactory.com
  • 2. Smart StartsMake your point. Make it fast. Make it matter. Content copyright 1995-2012, Teaching That Makes Sense, Inc.
  • 3. Objectives
  • 4. ObjectivesUnderstand the key elements ofsuccessful business writingLearn a strategy for planning anddrafting business content
  • 5. Writing is a core competency. Business communication is a key tool in changing behaviors and mindsets, influencing policy, driving innovation and building support.
  • 6. Effective business writing:Is conciseUses examples, evidence& explanationsBegins & ends strongHas a clear call to action Sticks to the facts Makes a logical argument Uses correct grammar, etc.
  • 7. TheContent-Purpose-Audience Strategy TM
  • 8. Use the C-P-A to create:Analyses & case studiesCorrespondenceCover lettersMemos & emails Informational content Project plans Reports Slide decks Vision/mission statements
  • 9. Content-Purpose-Audience Strategy TM Content Main Idea Key Details Purpose Think Do Audience People Questions Download a blank organizer here: http://bit.ly/SmartStarts.
  • 10. Content: The Main IdeaThe most important thing you want theaudience to know.If you could only say one thing aboutyour topic, what would that be?
  • 11. Content: Key DetailsThe evidence, examples andexplanations that support your MainIdea or answer Questions.
  • 12. AudienceWho are you trying to persuade orinform and what questions or objectionswill they have?
  • 13. Purpose: Your Call To Action What do you want people to think or feel? What do you want them to do?
  • 14. How to put it all together
  • 15. Ways to structure your piece
  • 16. Ways to structure your pieceMain Idea-Key Details-DoThink-Key Details-DoKey Detail-Main Idea-KeyDetails-Think-DoQuestion-Key Details-Think-Do
  • 17. Now you try it!
  • 18. Questions?
  • 19. Get the workbook! Download our 15-page workbook that includesthe C-P-A and other business writing strategies and step-by-step instructions. http://bit.ly/SmartStarts margot@thewordfactory.com
  • 20. Smart Starts: The C-P-AMake your point. Make it fast. Make it matter. Copyright 1995-2012, Teaching That Makes Sense, Inc.