Communicating for Change: Focus, Clarity, Transparency


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Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes:

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Communicating for Change: Focus, Clarity, Transparency

  1. 1. ProblemsWith andSolutionsFor: Focus Clarity Transparency
  2. 2. And a lightweight tool for operationalizing.
  3. 3. Photo by UNU-WIDER - Creative Commons Attribution License Created with Haiku DeckType to enter text I see you every day. I know you. I know how you think.
  4. 4. Photo by UNU-WIDER - Creative Commons Attribution License Created with Haiku DeckType to enter text We’re all in this business together, so we MUST have the same needs for information.
  5. 5. Photo by Allspire - Creative Commons Attribution-ShareAlike License Created with Haiku DeckType to enter text Effective communication does not rely on convenient assumptions or easy labels.
  6. 6. Let me tell you a story
  7. 7. “Why don’t they understand?”
  8. 8. Focus facilitates results
  9. 9. Without Focus •Mission creep •Phoning it in •Going rogue •Low commitment
  10. 10. What influences your audience?
  11. 11. If you don’t know the purpose of the work, you’re throwing away potential performance gains and opening the door to unnecessary risk. Purpose
  12. 12. Focus •Objections & Q’s •Values & needs •Voice that resonates •Purpose
  13. 13. The most successful communication is purpose-focused and audience-focused.
  14. 14. Clarity fosters understanding
  15. 15. Without Clarity •Miscues •Confusion •Uncertainty •Less momentum
  16. 16. Plain Language •Efficient •Precise •Light on jargon •Not boring!
  17. 17. Clarity •Mission •Purpose •Definition of done •Metrics & results
  18. 18. No matter how clear something is to you, it must be clear to your audience to have the desired impact.
  19. 19. Transparency builds trust
  20. 20. Without Transparency •Lack of trust •Suspicion & skepticism •Frustration
  21. 21. Why?
  22. 22. Transparency •Processes •Decision-Making •Rationale •Relationships
  23. 23. People don’t trust change so they need to trust you.
  24. 24. Operationalizing Focus, Clarity and Transparency
  25. 25. •List audience influencers •Clearly define purpose •Clarify main idea & details •Record rationale Capture Your Thinking
  26. 26. Capture Your Thinking
  27. 27. Use the C-P-A to: •Plan projects •Map out content •Articulate rationale •Explain processes & relationships
  28. 28. The C-P-A is such an easy way to evaluate focus, clarity, and transparency that there is no reason not to use it.
  29. 29. Communication Shapes Culture •Defines direction •Speeds buy-in •Establishes purpose Focus
  30. 30. Communication Shapes Culture •Establishes authority •Supports healthy debate •Improves decisions Clarity
  31. 31. Communication Shapes Culture •Builds trust •Reduces friction •Drives collaboration Transparency
  32. 32. Every significant communication is an opportunity to improve organizational culture.
  33. 33. Questions?