Personal branding

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Personal branding

  1. 1. PERSONAL BRANDING Business Development Boot camp
  2. 2. BRANDING? PERSONAL? Strengt h Weakness opportuni ty Threats Personal Branding is a powerful tool to reach your goals, both personal or professional, this happens through differentiation of yourself. It’s the way people explain you to one other in the first 2 minutes. Everything you do adds or decreases value to your personal brand.
  3. 3. Product vs Personal branding Product branding Personal branding Static, it’s made or produced by team It’s composed of other’s people perception & your self image In trade Bigger purpose Objective is profit Strategic
  4. 4. STAY TRUE TO YOURSELF! 10 000 billion cells 206 Bones 5,5 Liters blood 7KG of brains No other biological combination than yours Be aware
  5. 5. Impression Management Tactical persona -What is expected from you- Ideal persona - Who do you want to be - Authentic persona - How do you see yourself-
  6. 6. Why Forming something that lasts How What Thegoldencircle
  7. 7. HOW TO BUILD YOUR PERSONAL BRANDReflect • Social • Self reflection Description • Keywords • Industry • Target groups Summarize • Publish • Re-read
  8. 8. SALES VS PERSONAL BRANDINGActions speak louder than words What’s AIESEC? How do you see it? Present your “All in one”
  9. 9. INFLUENCE ON THE SALES Brand alignment Social media Interperso nal contact Inter”bran d” contact Actual Strategy
  10. 10. MAKIN’ IT HAPPEN Linkedin Tagline Summary Your education Your CV Who are you? Let it shine! Other media to share your profile Issuu Slideshare Workfolio Good.co Salaryfairy
  11. 11. DESCRIPTION You want to be found! No cheap sale though• Specific • Research • Key words • To the point • Storyline
  12. 12. LINKEDIN Tagline Picturee Your summary - Ask for recommendations on continuous basis - Update - Make your url - Specify region
  13. 13. CV Tell your story What’s your goal Be honest It’s branding Font & colors matter Language use counts Style No age!
  14. 14. FAST TIPS FOR JOB HUNTING & CONTENT CREATING Hemmingway Themuse.com Mailchimp (or other services) Photofeeler Klout Coursera
  15. 15. KLOUT
  16. 16. HEMMINGWAY
  17. 17. PHOTOFEELER
  18. 18. SUMMARIZE You’re in Sales, Business Development & Marketing What’s typical for marketeers/BD peepz? Creative Good with words Out of the box
  19. 19. YOU AIESEC YOUR PRODUCT
  20. 20. CONTACT DETAILS Margot Vanfleteren NST Business Development Belgium Margot.Vanfleteren@aiesec.net Linkedin.com/in/margotvanflet eren Twitter.com/MargotVF
  21. 21. “ALL WE HAVE TO DECIDE IS WHAT TO DO WITH THE TIME THAT IS GIVEN US.” ― J.R.R. TOLKIEN If you wish to provide feedback please do so by scanning this QR

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