Really ugly resumes

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Personal Branding.
"Really Ugly Resumes"

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Really ugly resumes

  1. 1. ReallyUglyRésumés@jessedee Updated Version
  2. 2. Sometimes, just for fun I walk over to HR and have a peek at the résumés people send in.
  3. 3. Sometimes, just for fun I walk over to HR and have a peek at the résumés people send in. Let me tell you it ain’t pretty.
  4. 4. About 90% were made using a Wordtemplate with (and here’s the kicker) Times New Roman size 12 font.
  5. 5. This makes me feel incredibly sad.About 90% were made using a Wordtemplate with (and here’s the kicker) Times New Roman size 12 font.
  6. 6. Lesson 101:The person you’re trying to reach is probably: busy bored overwhelmed thinking about lunch rushed etc.
  7. 7. Kudos to Microsoft for taking us this far,but if you want to make it to the top of the pile you better put a bit more effort into it.
  8. 8. In a time where people a re going to Google you, do you ? have more than just that boring paper résumé
  9. 9. There’s a huge shift in advertising today. Smart brands know that they have to sell you muchmore than benefits, they have to sell you an experience. Blentec - Will It Blend? Old Spice - The Man Your Man Could Smell Like
  10. 10. There’s a huge shift in advertising today. Smart brands know that they have to sell you muchmore than benefits, they have to sell you an experience. Blentec - Will It Blend? Old Spice - The Man Your Man Could Smell Like And why shouldn’t your job pitch do the same?
  11. 11. “What chance is there that yourtotally average résumé,describing a totally averageacademic and work careeris going to get you most jobs?
  12. 12. erage guy k out this av ackground"H ey Bill! Chec academic bwith a n average nally average work ly exceptio e hes cheap!!"and real ce! Mayb experien
  13. 13. Do you hire people that way?Do you choose products that way? If youre driving a Chevy Cavalierand working for the Social Security Administration, perhaps, but those days are long gone.
  14. 14. People are buying only one thing from you: The way the engagement(hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
  15. 15. So how do youmake people feel? -Seth Godin (smart guy)
  16. 16. “This is controversial,but here goes: I think if youre remarkable, amazing or just plain spectacular, you probably shouldnt have a résumé at all.”
  17. 17. I agree, but...
  18. 18. web designers have portfolios, directors have show reels, models have books, Seth has a website.
  19. 19. web designers have portfolios, directors have show reels, models have books, Seth has a website.Why shouldn’t you showcase your work and make it easier for people to share your story?
  20. 20. so I asked myself: If you work in an office (like most people) what tools do you have to tell your story, showcase your work and create a résuméthat will knock the socks off the people you want to work with?
  21. 21. The Yes! dreaded presentation software
  22. 22. Why not create arésumé specifically for slideshare?
  23. 23. 10 reasons a résumécan help you stand out
  24. 24. Slideshare is one of the biggest most vibrant 1-5business communities online todaySuper easy to share your presentation(privately or publicly)Nothing to downloadWorks on every computer or mobile deviceEmbeds nicely in Facebook, LinkedIn & Blogs
  25. 25. Indexes beautifully in Google6-10People can comment and recommend youAllows you to tell your story visually andgives life to otherwise boring bullet pointsGives the person you’re trying to reach abreak from the mundaneIf you get lots of views, you’re in high demand buddy!
  26. 26. It’s a crazy idea, but putting yourself out there and making it easy forpeople to spread your story (or ideas) is the name of the game now.
  27. 27. Ok hotshot, what would your‘slideshare résumé’ look like?
  28. 28. A little something like this:
  29. 29. Jesse DesjardinsDesigner / Consultant / Speaker@jessedee
  30. 30. The basics:Full name: Age: Nationality:Jesse Desjardins 28 Canadian(pronounced: day zhar dan)Current location: Languages:Toronto, Canada French & English
  31. 31. 1982 I was born in Canada.
  32. 32. I went to Ryerson University for Marketing Management 2000
  33. 33. I worked with one of the best direct response marketers in the US. 9 years later we’re still working together.2001
  34. 34. I found myself backpacking in the Fiji islands where I connected with a tech company from Australia2006
  35. 35. 2 days later I was on a flight to Sydney
  36. 36. The first product I designed was a community for travelers. To this day it remains the best place for young travelers to find work, buy things and connect.
  37. 37. We then launched our own mobile product. I created the marketing and packaging.2009
  38. 38. Being at the forefront of travel and social media I also spoke at conferences around the world on behalf of the company.
  39. 39. That year my work took me around the world2009
  40. 40. I then took a 6 month contract to work in Paris at an adagency setting up an online community for artists.2010
  41. 41. Today I’m consulting and designing for a handful of really great people. My latest project was for the tourism industry in South Africa.2010
  42. 42. I’m currently back home in Toronto where I’m working on what will be an epic 2011.2011
  43. 43. If you’re interested in working together,or just want to say hi find me on:Twitter:@jessedeesite:JesseDesjardins.comslideshare:slideshare.net/GlobalGossipTHANKS!
  44. 44. There’s no n eed to showboat orbe over the top with your résumé. Something short, sweet and simple will do. Slid eshare is just one way, but there are many, many more.
  45. 45. Sure some people mig ht think i’m degradingthe sacred all mighty résumés tradition...
  46. 46. and some might not want you to standout so much, b ut really... are those the people you rea lly want to work with?
  47. 47. Face it, it’s tough out there.Times New Roman 12 just isn’t good enough anymore.
  48. 48. The only people who get paidenough, get paid what they’reworth are people who dontfollow the instruction book, whocreate art, who are innovative,who work without a map. Thatoption is now available toeveryone so take it. -Seth Godin (I told you he was smart)
  49. 49. So go on tiger, time for that phone to ring
  50. 50. tHANKS!@JESSEDEE photo credits: flickr/superbomba
  51. 51. UPDATE:
  52. 52. UPDATE:In 60 days this presentation received 30,000 views
  53. 53. UPDATE:In 60 days this presentation received 30,000 views It was featured on 2 major blogs and around 70% of the comments were negative
  54. 54. UPDATE:In 60 days this presentation received 30,000 views It was featured on 2 major blogs and around 70% of the comments were negativeBut more importantly, I received plenty of requests for new work and connected with some amazing people
  55. 55. But my favorite is that while I was in Cape Town,Mariska drove an hour to find me to say that shecreated a visual C.V. after being inspired by thispresentation and got a bursary to attend university.
  56. 56. But my favorite is that while I was in Cape Town,Mariska drove an hour to find me to say that shecreated a visual C.V. after being inspired by thispresentation and got a bursary to attend university. This made it all worthwhile.

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