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Social Media Optimization Plan
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Social Media Optimization Plan

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Transcript

  • 1. Social Media Optimization Plan THE DORCHESTER COLLECTION
  • 2. 5 steps to follow
  • 3. Increase the linkability
    • Creation of a blog : the link of the blog will be added in the chain official website.
    • Crosslinking between all the sites (social networks…)
    • Aggregate information regarding the biggest events happening near the hotels of the Dorchester Collection (Paris, London…)
  • 4. Reward inbound links
    • Link to other sites and check all the sites offering a backlink to the Dorchester Collection website.
    • The backlinks are considered by Google has being votes from one site to another.
    • The company that has the most backlinks to its website will improve its rank on the search engine results.
    • The yellow smiley is representing the site that has the most backlinks
  • 5. Make tagging easy
    • Insertion of the «  add this  » widget on the blog.
  • 6. Help your content travel
    • Creation of podcasts on Itunes and other sites.
    • Improvement of the chain channel on Youtube.
    • Creation of special applications for the Iphone.
    • Creation of an account with pictures on Flickr to share pictures with the clients.
    • Creation of newsletters.
  • 7. Encourage Mash-ups
    • Use of Google Maps.
    • Creation of RSS feeds.
    • Put at disposition the embed code of the videos so that people can put them on their sites, blogs and it will increase the traffic on the chain website.
  • 8. Measuring the visitors
    • Use Google analytics to better understand your visitors and the channel they are choosing to reach you in order to adopt a more efficient marketing strategy.
  • 9. Measuring the visitors
    • Checking the number of fans of the chain on the Facebook fan page.
    • Checking the number of followers on Twitter.
    • Use of special promotion codes on the differents social websites to size the turnover created by the posts.