Social Media Optimization Plan

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Social Media Optimization Plan

  1. 1. Social Media Optimization Plan THE DORCHESTER COLLECTION
  2. 2. 5 steps to follow
  3. 3. Increase the linkability <ul><li>Creation of a blog : the link of the blog will be added in the chain official website. </li></ul><ul><li>Crosslinking between all the sites (social networks…) </li></ul><ul><li>Aggregate information regarding the biggest events happening near the hotels of the Dorchester Collection (Paris, London…) </li></ul>
  4. 4. Reward inbound links <ul><li>Link to other sites and check all the sites offering a backlink to the Dorchester Collection website. </li></ul><ul><li>The backlinks are considered by Google has being votes from one site to another. </li></ul><ul><li>The company that has the most backlinks to its website will improve its rank on the search engine results. </li></ul><ul><li>The yellow smiley is representing the site that has the most backlinks </li></ul>
  5. 5. Make tagging easy <ul><li>Insertion of the «  add this  » widget on the blog. </li></ul>
  6. 6. Help your content travel <ul><li>Creation of podcasts on Itunes and other sites. </li></ul><ul><li>Improvement of the chain channel on Youtube. </li></ul><ul><li>Creation of special applications for the Iphone. </li></ul><ul><li>Creation of an account with pictures on Flickr to share pictures with the clients. </li></ul><ul><li>Creation of newsletters. </li></ul>
  7. 7. Encourage Mash-ups <ul><li>Use of Google Maps. </li></ul><ul><li>Creation of RSS feeds. </li></ul><ul><li>Put at disposition the embed code of the videos so that people can put them on their sites, blogs and it will increase the traffic on the chain website. </li></ul>
  8. 8. Measuring the visitors <ul><li>Use Google analytics to better understand your visitors and the channel they are choosing to reach you in order to adopt a more efficient marketing strategy. </li></ul>
  9. 9. Measuring the visitors <ul><li>Checking the number of fans of the chain on the Facebook fan page. </li></ul><ul><li>Checking the number of followers on Twitter. </li></ul><ul><li>Use of special promotion codes on the differents social websites to size the turnover created by the posts. </li></ul>

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