10,000 Number of hours the
average American has spent playing digital games by the time they turn 21. Source: On a Hunt for What Makes Gamers Keep Gaming, http://www.nytimes.com/2010/12/07/science/07tierney.html
US Digital Games Market -
$ $124,000,000 $195,000,000 $86,000,000 $157,000,000 $312,000,000 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 Social Games Free-to-Play MMO Pay-to-Play MMO Mobile Downloadable PC & Console March 2013 Source: SuperData: http://www.superdataresearch.com/us-digital-games-market/
47%Percentage of US Women Who
Play Games Women aged 18+ comprise a much higher percentage of the game- playing population (30%) compared to boys aged 17 or younger (18%). Source: Entertainment Software Association: http://www.theesa.com/facts/
Average Game Revenues $0.92 $0.79
$0.11 $1.71 $1.54 $10.40 $0.00 $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 Full Mobile Game AppIn-Game Items from Mobile AppSocial Network Game (e.g., Facebook)In-Game Items for a Free-to-Play Browser GamePremium Membership for Free-to-Play Browser GameRetail Home Console Game ARPU – By Game Type Source: Interpret via Venturebeat, April 2013 -- http://venturebeat.com/2013/04/18/hold-on-mobile-gaming-monetization-aint-as-easy-as-it-looks/
48 Million Number of People
in the United States Actively Playing Games on Smartphones & Tablets. 47% Percent Who Buy Premium Games 21% Percent Who Buy In-Game Items Source: Interpret via Venturebeat, April 2013 -- http://venturebeat.com/2013/04/18/hold-on-mobile-gaming-monetization-aint-as-easy-as-it-looks/
Indonesia 56%31% 13% Platform Adoption
Smartphone PC Tablet By 2014, the number of Internet users in Indonesia is projected to reach 150 million. In 2009, was 5th largest Internet market in Asia (right after China, Japan, India, and South Korea). 44.6% of Internet users play online games (comScore).
• Korea tops the charts
for PlayStore, ahead of Japan. • US is still number one for iOS. • Russia spent almost 20% more on iPad games than Germany and ranks #6 in the world. • China has surpassed UK in iOS spending based on the revenues of the top 200 grossing games. • Australia ranks relatively high in all stores ranging from position 4 to 6.
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