Company Roadmap Margaret Wallace

Your Company Roadmap
Bootstrapped vs. VC-Funded Companies
Margaret Wallace, CEO, Playmatics

1996
Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides

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Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides

Social
Hard-Core
Casual
Single-Player

Different Considerations
Lessons Learned
Sharpened Focus
Takeaway: Experience is the Best Education.

Basic Parameters
Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated.

Break-Out Success
Break-Even
#FAIL
Takeaway: VCs & Companies Goals Are Not Always in Alignment.

Strength of Idea
Market Size
Strength of Team
Competition
Takeaway: VCs are all about managing risk. The more risk you remove, the more comfort they have with you.

Market Size & Competition
Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities, Threats (SWOT).

Sample Slide: Market Advantage
Tech & Cost Risk Removed
Cost Amortized Across Multiple Games
Cost For a Game on Monkey Wrench vs. One-Off Development
Time For a Game on Monkey Wrench vs. One-Off Development
More Engagement for the Money
Comparable to Costs for One-Off Standalone Web Game That’s Less Engaging
Up Front & Ongoing Cost Savings.

Team Structure
Takeaway: Structure your staffing plan to reflect your investment approach.

Financing
Takeaway: Raise Enough Investment to Give Yourself 18 to 24 Months of Runway.

Roll-Out & Projections
Takeaway: VCs Will Want to See You Profitable or Break-Even Within 18-24 Months.

Sample Slide: Projections
User Growth: Registrations & Total Games

“To the VC, 3x and a dead startup are essentially the same given the way they calculate their batting averages. At this point you have a problem.”
Hillel Cooperman, Jackson Fish Market, Web startup in Seattle.

Resources
TheFunded – www.thefunded.co
VentureBeat – www.venturebeat.com
Blog, Musings of a VC in NYC -- http://www.avc.com/

Questions?
Margaret Wallace
margaret@playmatics.com
@margaretwallace

Company Roadmap Margaret Wallace

by Margaret Wallace on Jan 08, 2010

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