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Company Roadmap Margaret Wallace
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Company Roadmap Margaret Wallace

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Considerations when creating a Business Plan -- based on whether you\'re a VC-Funded or a Bootstrapped Company.

Considerations when creating a Business Plan -- based on whether you\'re a VC-Funded or a Bootstrapped Company.


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  • Margaret Wallace – Full bio here: http://en.wikipedia.org/wiki/Margaret_Wallace
  • Raised Money
  • Rebel Monkey, Founded in 2007
  • Transcript

    • 1. Your Company Roadmap
      Bootstrapped vs. VC-Funded Companies
      Margaret Wallace, CEO, Playmatics
    • 2. 1996
      Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides
    • 3. $
      Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides
    • 4.
    • 5. Social
      Hard-Core
      Casual
      Single-Player
    • 6. Different Considerations
      Lessons Learned
      Sharpened Focus
      Takeaway: Experience is the Best Education.
    • 7. Basic Parameters
      Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated.
    • 8. Break-Out Success
      Break-Even
      #FAIL
      Takeaway: VCs & Companies Goals Are Not Always in Alignment.
    • 9. Strength of Idea
      Market Size
      Strength of Team
      Competition
      Takeaway: VCs are all about managing risk. The more risk you remove, the more comfort they have with you.
    • 10. Market Size & Competition
      Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities, Threats (SWOT).
    • 11. Sample Slide: Market Advantage
      Tech & Cost Risk Removed
      Cost Amortized Across Multiple Games
      Cost For a Game on Monkey Wrench vs. One-Off Development
      Time For a Game on Monkey Wrench vs. One-Off Development
      • More Engagement for the Money
      • 12. Comparable to Costs for One-Off Standalone Web Game That’s Less Engaging
      • 13. Up Front & Ongoing Cost Savings.
    • Team Structure
      Takeaway: Structure your staffing plan to reflect your investment approach.
    • 14. Financing
      Takeaway: Raise Enough Investment to Give Yourself 18 to 24 Months of Runway.
    • 15. Roll-Out & Projections
      Takeaway: VCs Will Want to See You Profitable or Break-Even Within 18-24 Months.
    • 16. Sample Slide: Projections
      User Growth: Registrations & Total Games
    • 17. “To the VC, 3x and a dead startup are essentially the same given the way they calculate their batting averages. At this point you have a problem.”
      Hillel Cooperman, Jackson Fish Market, Web startup in Seattle.
    • 18. Resources
      TheFunded – www.thefunded.co
      VentureBeat – www.venturebeat.com
      Blog, Musings of a VC in NYC -- http://www.avc.com/
    • 19. Questions?
      Margaret Wallace
      margaret@playmatics.com
      @margaretwallace