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10 Immutable Truths ,[object Object],of Entrepreneurship,[object Object],Margaret Wallace, CEO, Playmatics,[object Object],Twitter: @MargaretWallace,[object Object]
About Me,[object Object],Entrepreneur,[object Object],Adviser,[object Object],Inventor,[object Object],Margaret Wallace, CEO, Playmatics,[object Object],Twitter: @MargaretWallace,[object Object],Tech, Media, Gaming Focus,[object Object]
10 Immutable Truths of Entrepreneurship (Updated Keynote)
About,[object Object],Playmatics,[object Object],A company that creates highly engaging games, media, user experiences and applications on the Internet, as part of social media networks, and on a variety of connected platforms. ,[object Object]
Start-UpFunding Options(I’ve done them all!),[object Object]
Funding Options,[object Object]
Funding Options,[object Object]
Funding Options,[object Object]
10 Immutable Truths of Entrepreneurship (Updated Keynote)
Funding Options,[object Object]
$,[object Object],Raised $3.5 million in VC,[object Object],Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides,[object Object]
Different Considerations,[object Object],Lessons Learned,[object Object],Sharpened Focus,[object Object],Takeaway: Experience is the Best Teacher.,[object Object]
#1. ,[object Object],Know Yourself,[object Object]
What is your tolerance for risk?,[object Object],Is your business a lifestyle?,[object Object],What are the likely exit scenarios?,[object Object],Takeaway: ,[object Object],Don’t Chase After The Money, Go Inside and Find Out What Makes You “Tick.”,[object Object]
#2. ,[object Object],Develop a keen ,[object Object],sense of others.,[object Object]
Gamify It!,[object Object]
“User” Motivations,[object Object],Relationship Management,[object Object],Not Fixed in Time,[object Object]
Example: ,[object Object],Raising Venture Capital,[object Object]
How VCs Rate Your Chances of Success,[object Object],Break-Out Success,[object Object],Break-Even,[object Object],#FAIL,[object Object],Takeaway: VC & Start-Up Goals Are Not Always in Alignment.,[object Object]
“To the VC, 3x [exit] and a dead startup are essentially the same given the way they calculate their batting averages. At this point you have a problem.”,[object Object],Hillel Cooperman, Jackson Fish Market, Web startup in Seattle.,[object Object]
Strength of Idea,[object Object],Market Size,[object Object],Strength of Team,[object Object],Competition,[object Object],Takeaway: VCs are all about managing risk. The more risk you remove, the more comfort they have with you.,[object Object]
But it’s not that easy….,[object Object]
“The Unspoken Language of Pitching Game”,[object Object],Good,Bad, Indifferent? *,[object Object],Instructions: I give you a few scenarios and you tell me if that’s good, bad or indifferent.,[object Object],* Based on Personal Experiences.,[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario: ,[object Object],First-time pitching this VC firm. ,[object Object],You are incredibly detailed and on-point. ,[object Object],You Leave No Stone Unturned.,[object Object],Good,Bad, Indifferent?,[object Object],(Bad!),[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario: ,[object Object],Recently Made a Lot of Investments in Your Space,[object Object],Good,Bad, Indifferent?,[object Object],(Indifferent) *,[object Object],* Can Be A Bad Sign ,[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario: ,[object Object],First meeting with Partners. ,[object Object],They offer you water and copious treats. ,[object Object],Good,Bad, Indifferent?,[object Object],(Bad!),[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario:,[object Object],First meeting,[object Object],All the Partners are in the Room,[object Object],Meeting Lasts 1 hour,[object Object],Everyone Checking Their Blackberries/iPhone,[object Object],Mid-way through – start joking about girls in bikinis. ,[object Object],Good,Bad, Indifferent?,[object Object],(Good!),[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario: ,[object Object],An Associate of the VC Firm Calls You because they are impressed with your business and want to learn more. ,[object Object],Good,Bad, Indifferent?,[object Object],(Bad!)* ,[object Object],* Or KOD (Kiss of Death),[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario: ,[object Object],Second Follow-Up Meeting: ,[object Object],Person You’re Scheduled With Can’t Make it – Meeting with an Associate or Different Partner. ,[object Object],Good,Bad, Indifferent?,[object Object],(Bad)!,[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario:,[object Object],First meeting,[object Object],All the Partners are in the Room,[object Object],Meeting Lasts 2 hours,[object Object],Agree with Everything You Say,[object Object],Good,Bad, Indifferent?,[object Object],(Indifferent),[object Object],* Was Bad for Us,[object Object]
The Unspoken Language of Pitching Game,[object Object],Scenario:,[object Object],First meeting with a Partner,[object Object],Talking About Industry Gossip,[object Object],Meeting Lasts 1 hour.,[object Object],Good,Bad, Indifferent?,[object Object],(Bad!),[object Object]
#3. ,[object Object],Understand the Impact of Funding Choices,[object Object]
Funding Type Comparison,[object Object],Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated. ,[object Object]
Market Size & Competition,[object Object],Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities, Threats (SWOT).,[object Object]
Growth & Staffing,[object Object],Takeaway: Structure your staffing plan to reflect your investment approach. ,[object Object]
#4. ,[object Object],Know Your Weaknesses,[object Object]
#5. ,[object Object],Hire Superstars,[object Object]
Staffing = Magical Alchemy,[object Object]
#6. ,[object Object],Nothing is Constant But Change,[object Object]
#7. ,[object Object],Know When to Pivot,[object Object]
10 Immutable Truths of Entrepreneurship (Updated Keynote)
#8. ,[object Object],You Only Have Yourself to Blame,[object Object]
#9. ,[object Object],Accept Failure Swiftly & Gracefully,[object Object]
#10,[object Object],The “Truth” is Not Out There.,[object Object]
“My” Immutable Truths,[object Object]
“My” Immutable Truths,[object Object],When to Raise?,[object Object]
“My” Immutable Truths,[object Object],How Much to Raise?,[object Object]
“My” Immutable Truths,[object Object],When do you have the most negotiating power?,[object Object]
“My” Immutable Truths,[object Object],Choose your Investor (or VC firm) carefully.,[object Object]
“My” Immutable Truths,[object Object],Choose your individual VC carefully.,[object Object]
“My” Immutable Truths,[object Object],VCs: Traditionally Not ,[object Object],Founder-Friendly,[object Object]
“My” Immutable Truths,[object Object],Choose your attorney carefully.,[object Object]
“My” Immutable Truths,[object Object],Guard Board Composition with your Life!,[object Object]
“My” Immutable Truths,[object Object],What do you say when you are asked about valuation?,[object Object]
“My” Immutable Truths,[object Object],Options and Option Pool,[object Object]
“My” Immutable Truths,[object Object],Summer – everything shuts down.,[object Object]
“My” Immutable Truths,[object Object],Know when it’s time to go.,[object Object]
Questions?,[object Object],Margaret Wallace,[object Object],margaret@playmatics.com,[object Object],@margaretwallace,[object Object]

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10 Immutable Truths of Entrepreneurship (Updated Keynote)

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Editor's Notes

  1. Some Partners & IP, Past & Present
  2. Raised Money
  3. Understanding the motivations and psychology of everyone you encounter as an entrepreneur.