Learn from Denise Mercer of Macon-Bibb, GA about strategies to deal with getting SeeClickFix off the ground in your community or breathing new life into your existing user base. We’ll focus on leveraging Neighborhood groups and community organizers. Denise will also relate a number of value lessons learned when the town of Macon consolidated with Bibb County.

1. Denise Mercer
Macon-Bibb, GA
Customer Service Extraordinaire
Larry Laconi
SeeClickFix - Account Executive
Southeast
Communication Strategies - Making it Work Neighborhood by Neighborhood.

2. © SeeClickFix
Denise Mercer’s Journey to becoming
‘Ms. SeeClickFix’ in Macon-Bibb.
● City of Macon and Bibb County’s
Consolidation history in brief.
● The importance of Macon Bibb’s new
customer service being successful.
● When Macon met Bibb! 50,000 new
citizens overnight!
● “How Do You Eat an Elephant?”

3. © SeeClickFix
...One Bite at a Time!!
How do you get the word out on your fancy new app & service?
● You can’t do it alone, and you can’t do it from afar.
○ Connect your Neighborhood activists with each other
whenever and wherever possible.
○ Connect with your Neighborhood Watch Coordinator
○ Spend ‘some shoe leather’ on visiting your neighborhood
association meetings.
○ Offer training sessions to signup and/or use SeeClickFix.
○ Let your enthusiasm show.
○ Tattnall Park story in Macon-Bibb.
○ Leverage PSA resources if you have them available.

4. © SeeClickFix
Community Fitness - How to make a ‘Dr.’s Visit’ to the
neighborhoods that need it most.
● ‘History & Physical’
○ Strive to develop knowledge of each neighborhood’s local history.
○ Look for and list the neighborhood associations that meet at least
once a month. Share the list with folks in that neighborhood whenever
possible. Don’t hesitate to suggest starting a group if one does not
exist for that particular neighborhood.
○ For the neighborhoods that have meetings, try to visit each one at
least once a year. Bring a flyer on SeeClickFix and how to best use
the app and website.
○ Try to identify the best ‘conduits’ in each neighborhood. Those folks
who others see as local leaders and reach out to let them know about
SeeClickFix.

5. © SeeClickFix
Reaching out to the next generation…
● Your most active social media users are, of course, the younger demographics.
● Using New Haven as a model, look for areas with youth groups and create a
‘Pokemon Go’ type event. Walk a specific route and encourage them to submit
appropriate service requests.
● Offer small reward for the teen that earns the most SeeClickfix civic points in a
month, etc.
● Macon-Bibb G-CAP’s case study.

6. © SeeClickFix
Topics for Discussion:
● Discuss reasonable goals for connecting with your local neighborhood watch
groups & associations in the next 12 months…
● The First Six months - Be Reasonable with your
expectations. Select a department to start, or
re-engage, using SeeClickFix internally more.
● Make List of Incentives for your Internal usage
goals; department that submits the most service
requests, the department that closes/fixes the
most in a given time frame, etc.
● The Good, The Bad...Denise’s experience as Public Relations Specialist -
Customer Service Manager.