• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Post-Standard - Social Media Presenation
 

The Post-Standard - Social Media Presenation

on

  • 666 views

 

Statistics

Views

Total Views
666
Views on SlideShare
665
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Post-Standard - Social Media Presenation The Post-Standard - Social Media Presenation Presentation Transcript

    • The Post-Standard
      Social Media and Emerging Technology
      Executive Summary: There is an opportunity to hire a Social Media Manager at The Post-Standard to analyze current social media presence, align branding across social media platforms, and lead a team to manage and expand The Post-Standard’s social media presence and increase advertising opportunities.
    • MarenGuse@marenguse
      B.S. in Photojournalism from the S.I. Newhouse School of Public Communications at Syracuse University, 2009
      Interned as a Photojournalist at The Post-Standard, 2008
      Media and Marketing Project Manager at Northeast Ohio Apartment Association
      M.S. in Information Management at the School of Information Studies at Syracuse University, expected 2012
      Social Media Consultant, Crouse Health Foundation
      MarenGuse@gmail.com @MarenGuseMarenGuse.comFacebook.com/MarenGuse
    • Newspapers Successfully Using Social Media
      The Washington Post
      The New York Times
      The Oregonian
      The Guardian
      Boston Globe
      The Huffington Post – Online only
      Seattle Post-Intelligencer – Online only
      AnnArbor.com– Online only
      http://www.agenciasdecomunicacion.org/wp-content/uploads/community-manager.jpg
    • The Oregonian: Website
      http://www.oregonlive.com/
    • The Oregonian: Follow Page
      The Oregonian and OregonLive.com are listed
      Easy to find primary accounts
      Easy to navigate
      Nearly all reporters and photographers are on Twitter
      http://www.oregonlive.com/connect/
    • The Oregonian: Twitter
      https://twitter.com/#!/oregonian
    • The Oregonian: Facebook
      Positive
      Consistent branding
      Seamless presence between Facebook, Twitter, and the Website
      Concise Info page
      Negative
      • Unused Tabs
      http://facebook.com/theoregonian
    • The New York Times: Website
      Social media links are “above the fold”
      http://nytimes.com
    • The New York Times: Article
      http://nytimes.com
    • The New York Times: Website
      http://nytimes.com
      http://nytimes.com/pages/sports/index.html
    • The New York Times: Twitter
      http://twitter.com/#!/nytjim
      http://twitter.com/#!/lexinyt
      http://twitter.com/#!/nytimes
    • The New York Times: Foursquare
      https://foursquare.com/nytimes
    • Times Union: Follow Page
      http://www.timesunion.com/socialmedia/
    • Times Union: Follow Page
      Distinguishes between individuals and the organization
      http://www.timesunion.com/socialmedia/
    • Washington Post:Home Page
      http://www.washingtonpost.com/
    • Washington Post: Twitter
      http://twitter.com/#!/washingtonpost
    • Washington Post: Twitter
      http://twitter.com/postlocal
      http://twitter.com/postpolitics
    • Washington Post: Twitter Lists
      http://twitter.com/#!/washingtonpost
    • Washington Post: Facebook
      http://facebook.com/washingtonpost
    • Washington Post: Facebook Tabs
      http://facebook.com/washingtonpost
    • Democrat and Chronicle
      http://democratandchronicle.com/section/twitter
      http://democratandchronicle.com/section/facebook
    • The Huffington Post:
      Social Media on Every Page
      http://huffingtonpost.com
    • The Huffington Post:
      Social Media on Every Page
      http://huffingtonpost.com
    • The Boston Globe: Boston.com
      http://boston.com/
    • The Boston Globe: Follow Page
      http://boston.com/tools/twitter/?p1=HP_StayConnected_Twitter
    • The Boston Globe: Deals Tab
      http://www.facebook.com/globe
    • The Boston Globe: Deals Page
      http://www.facebook.com/globe?sk=app_198378460203707
    • The Plain Dealer: Live Blogging
      http://cleveland.com
      http://twitter.com/#!/pdsowelltrial
    • BBC: Live Blogging
      http://www.bbc.co.uk/news/world-middle-east-12307698
    • NPR & NYTimes: Live Tweeting
      NYTimes: Nick Kristof
      NPR: Andy Carvin
      http://twitter.com/#!/nickkristof
      http://twitter.com/#!/acarvin
    • Magazines Successfully Using Social Media
      The Atlantic
      The New Yorker
      Wired
      CNY Woman
      Harvard Business Review
      ESPN
    • The Atlantic: Website
      Seamless online presence between Facebook, Twitter, and the Website
      http://theatlantic.com
    • The Atlantic:Follow Page
      http://theatlantic.com/follow-the-atlantic/
    • The Atlantic: Twitter
      Positive
      Consistent branding
      Clear and consistent naming of niche handles
      Facebook URL
      Good use of Retweets, mentions and hash tags
      Social media manager often manually tweets
      https://twitter.com/#!/TheAtlantic
    • The Atlantic: Facebook
      Positive
      Entry page is the magazine Cover
      “Likes” other The Atlantic Pages
      Simple About section
      Twitter Tab
      Effectively uses Tabs
      Negative
      • Too many Tabs
      http://facebook.com/TheAtlantic
    • The Atlantic: Facebook
      Info Tab: Seamless online presence across platforms
      Engagement: Questions encourage response and foster discussion
      http://facebook.com/TheAtlantic
    • CNY Woman: Digital Publication
      http://todayscnywoman.com/
    • Other Tools
      CrowdMaphttp://crowdmap.com/
      • Collect information from cell phones, news and the web
      • Aggregate that information into a single platform
      • Visualize it on a map and timeline
      ShortStackhttp://shortstacklab.com
      • Tool for Facebook tabs and contests
      ScribbleLivehttp://scribblelive.com/
      • Live blogging software and plugins
      HootSuitehttp://hootsuite.com
      • Tool for managing multiple social media accounts and tracking metrics
      Storifyhttp://storify.com
      • Tool for collecting and organizing content from the social web
      Texterityhttp://www.texterity.com
      • Tool for building an iPad/iPhone/Android magazine app (Used by Entrepreneur, Ad Age, Better Homes and Gardens)
    • Analysis of The Post-Standard
      Website, Twitter and Facebook
    • Goals:
      Enhance the branding of The Post-Standard to reflect the lively and multifaceted multimedia company
      Establish The Post-Standard as a community leader and champion of Syracuse and Central New York
      Create partnerships with opinion leaders in the Central New York community and build, expand and maintain an active online community
      Increase advertising revenue by driving traffic toSyracuse.com
      Explore untapped advertising avenues
      Track The Post-Standard’s social online presence through a variety of metric tools
    • The Post-Standard is Perfect for Social Media
      Unique, quality content
      Print magazines
      Print newspaper
      Quality journalism
      Widely known and visible brand
      Trusted news source
      Variety of advertisers
      Beginnings of social media integration on Syracuse.com
    • Opportunities for Improvement with Social Media
      Consistent branding across all platforms
      Seamless transition from website to external platforms
      Enhance user experience on the website
      Add personalization
      Active social media presence
      Targeted advertising on website and external platforms
    • Central New York Sports Magazine
      http://cnysports.ny.newsmemory.com/
      http://www.syracuse.com/poststandard/index.ssf/central_new_york_magazines.html
    • Central New York Sports Magazine
      http://facebook.com/pages/CNY-Sports-Magazine/135535636502993
    • CNY Business Magazine
      http://www.syracuse.com/poststandard/index.ssf/central_new_york_magazines.html
    • CNY Business Magazine: Digital Edition
      http://www.syracuse.com/poststandard/index.ssf/central_new_york_magazines.html
    • User Experience
      http://www.syracuse.com/
    • User Experience
      http://www.syracuse.com/
    • User Experience
      http://www.syracuse.com/
    • User Experience
      http://www.syracuse.com/
    • User Experience
      http://www.syracuse.com/
    • User Experience
      • @PostStandard is not listed
      • Majority of individuals are not on Twitter
      http://www.syracuse.com/connect
    • User Experience
      • Does not specify which Twitter accounts belong to the organization
      http://www.syracuse.com/connect
    • Twitter Presence: Branding
      Sports
      News
      http://www.syracuse.com/connect/twitter
      https://twitter.com/#!/PostStandard/ps-twitter/members
    • Twitter Presence
      Positive
      Consistent stream of quality content
      List of some of the other Twitter accounts
      Opportunities for Improvement
      Inconsistent branding across accounts
      Inconsistent names across accounts
      Long stretches without posting
      No retweets, mentions or hash tags
      Clear that it is automated
      https://twitter.com/#!/PostStandard
    • Facebook Presence
      The page does not reflect the current design of The Post-Standard
      There is an opportunity to add a Facebook presence to The Post-Standard’s overall strategy
      Facebook is the perfect place to communicate with frequent site visitors
      http://www.facebook.com/pages/The-Post-Standard/109363812423133
    • Syracuse.com: Facebook
      http://www.facebook.com/syracusecom
    • Targeted Advertising: Website
      http://syracuse.com
    • Targeted Advertising: Website
      http://syracuse.com
    • Value of Social Media on Your Bottom Line
      Content is key – The Post-Standard has content
      Links strategically placed on social media sites will drive traffic to quality content on the website
      An engaged online community will increase return visits and link sharing - virtual word of mouth and brand loyalty
      Social media sites provide a number of unique ways to involve advertisers
      Targeted advertising increase click through rates
      Resources
      The Post-Standard has the know-how of a web designer and graphic designer and content from many journalists
      Most tools are free – only expense is time
      Social Media Manager
    • Proposal: Social Media Manager
      Enhance over user experience online and align branding
      Strategic content delivery to niche markets
      Integration of social media into daily workflow
      Analyze user interaction and traffic streams
      Provide quick customer service through social media
      Explore the social web for opportunities
      Manage an active social media hub on Syracuse.com
      Take content that is already budgeted for and turn it into additional traffic
      Example: With access to internal database, post unpublished photos to blog space on Syracuse.comand share on social media
      Live blog from the scene – ask the community which one to cover
    • http://wildwomanfundraising.com/infographic-mind-kickass-community-manager/