Producing online contests

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Tips for creating online contests. Examples from San Diego's Balboa Park.

Tips for creating online contests. Examples from San Diego's Balboa Park.

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  • 1. ONLINE MARKETING WITH BPOCPRODUCING ONLINE CONTESTSAPRIL 10, 2013San Diego Hall of Champions BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 2. BUT FIRST, A QUICK OVERVIEW
  • 3. WHAT WE DO Digital Media •  Websites (mostly Drupal) •  In-gallery kiosks & touch-tables •  Video production •  Mobile tours •  Collections digitization & online access IT Support •  Desktop, server •  Infrastructure support (including Balboa Park public WiFi) Park-wide Online Communications •  Balboapark.org •  Mobile apps •  Social media, blogs, media partnerships •  Outdoor kiosks (software) •  Google AdWords •  In dev: 2015, Conservancy
  • 4. A FEW RECENT PROJECTS
  • 5. WHY CONTESTS?A FEW CASE STUDIES
  • 6. TOP DOG•  Engaged visitors•  Exposed people to different aspects of the park•  Increased media exposure•  Increased website traffic•  Increased email list•  Augmented photo library“This was such a fun project…we have walkedthrough the park since we were kids and still findtreasures even today! We took so many fun photos itwas very hard to select just one.”“We had fun taking her to the Park and we havesome photos that will make us smile when we lookat them, and maybe thats worth more than hermaking your final five.” BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 7. KID’S EYE VIEW OF THE PARK•  Similar outcomes, with more of a focus on families•  Very popular among homeschool crowd•  Also drew submissions from school groups•  Less of an increase in web traffic because of private judging BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 8. And over at the Zoo…
  • 9. Video contests = not as popular
  • 10. CONSIDERATIONS•  GOALS •  Educate? •  Publicize a particular program or exhibit? •  Increase web/social/email engagement?•  THEME •  People need guidance•  PRIZES•  PARTICIPANTS •  Limit by age? •  Number of submissions per person •  What other info do you want to collect (req. fields)? BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 11. CONSIDERATIONS (cont’d!)•  JUDGING PROCESS •  If private, who will judge? •  If public, are log-ins required?•  RULES •  Editing OK? •  Filters OK? •  Images of people OK?•  PROMOTIONS •  Possible partners – schools, associations, other museums, media outlets?•  FUTURE USE •  Make it easy for yourself while respecting artists•  TECH ASPECTS •  Host on your website? •  Use Instagram, etc.? BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 12. SCHEDULING•  SET-UP TIME (if working w/Balboapark.org, please provide at least 2 weeks’ notice)•  LAUNCH DATE•  SUBMISSION PERIOD (allow at least 3 weeks)•  VOTING PERIOD (allow at least 1 week)•  ANNOUNCEMENT DATE (people put it on their calendar!) BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 13. SOCIAL MEDIA RULESResearch social media platform rules before launching public contests.For example, Facebook says: E. PromotionsIf you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawfuloperation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), andcompliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtainingnecessary regulatory approvals). Please note that compliance with these guidelines does not constitute the lawfulness of a promotion.Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with anexpert.i. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.ii. Promotions on Facebook must include the following:a. A complete release of Facebook by each entrant or participant.b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than likinga Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wallpost, or commenting or uploading a photo on a Wall.iv. You must not use Facebook features or functionality as a promotion’s registration orentry mechanism. For example, the act of liking a Page or checking in to a Place cannotautomatically register or enter a promotion participant.v. You must not use Facebook features or functionality, such as the Like button,as a voting mechanism for a promotion.vi. You must not notify winners through Facebook, such as through Facebookmessages, chat, or posts on profiles (timelines) or Pages.vii. Definitions:a. By “administration” we mean the operation of any element of the promotion,such as collecting entries, conducting a drawing, judging entries, or notifying winners.b. By “communication” we mean promoting, advertising or referencing a promotionin any way on Facebook, e.g., in ads, on a Page, or in a Wall post. BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 14. DRUPAL-BASED CONTESTMODULE(web demo)Available on github: https://github.com/balboapark BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org
  • 15. CONTACTMAREN DOUGHERTY, DIRECTOR OF EXTERNAL AFFAIRSBALBOA PARK ONLINE COLLABORATIVEPhone: (619) 819-9200Email: mdougherty@bpoc.orghttp://www.bpoc.org BALBOA PARK ONLINE COLLABORATIVE Innovative | Collaborative | www.bpoc.org