An Introduction toAn Introduction to
Foursquare.Foursquare.
Presentation By Marek J Griffiths
What is Foursquare?
Founders.Founders.
• Dennis Crowley founded the App ‘Dodgeball’
• Designed and base tested Foursquare in 2008
•Launched in...
Sign-Up, Login, Check-in!Sign-Up, Login, Check-in!
Signing up takes literally minutes.
Ability to ‘link’ to Facebook, Twit...
Checking In.Checking In.
• Coffee Shops, Gyms, Restaurants and
Sporting Goods Stores
• 10,000+ businesses use Foursquare
F...
The Mayor ProgrammeThe Mayor Programme
• Foursquare mayorships are awarded to
customers with the most days checked into a
...
BadgesBadges
• Ever heard of Achievements?
Or Trophies?
• Check-in to earn!
• Some events give away freebies!
• Addictive
...
Tips and To-Do’sTips and To-Do’s
• You can add a “tip” for users at
any venue i.e. “Try the food here!”
• Why is this a go...
Tips and TricksTips and Tricks
 View your check-in historyView your check-in history
 View friends Check-ins’View friend...
The Unwritten Rules.The Unwritten Rules.
• Don’t check-in at home.
• Don’t check-on at bus stops
• Don’t check in at Train...
Pro’s and Con’sPro’s and Con’s
Pros:Pros:
Addictive ‘Stats’ and ‘Badges.Addictive ‘Stats’ and ‘Badges.
Discounts and spe...
Any Questions?Any Questions?
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Introduction to Foursquare

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This is an introductory presentation for the Social Networking platform known as Foursquare.

Produced, edited and designed by Marek JS Griffiths

Published in: Technology, Spiritual
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  • Introductory Slide
  • Video introducing Foursquare.
  • Introduction to Foursquare

    1. 1. An Introduction toAn Introduction to Foursquare.Foursquare. Presentation By Marek J Griffiths
    2. 2. What is Foursquare?
    3. 3. Founders.Founders. • Dennis Crowley founded the App ‘Dodgeball’ • Designed and base tested Foursquare in 2008 •Launched in New Mexico in 2009 • Naveen Selvadirai co-founded Foursquare • Before Foursquare Lead Architect at ‘Socialight ‘ • Lead Developer of Sony’s ‘Music Box’
    4. 4. Sign-Up, Login, Check-in!Sign-Up, Login, Check-in! Signing up takes literally minutes. Ability to ‘link’ to Facebook, Twitter and other Social Networks Checking in takes seconds. You can only check-in via a mobile interface
    5. 5. Checking In.Checking In. • Coffee Shops, Gyms, Restaurants and Sporting Goods Stores • 10,000+ businesses use Foursquare For promoting goods and special offers • Mayors get more valuable discounts and offers than regular users.
    6. 6. The Mayor ProgrammeThe Mayor Programme • Foursquare mayorships are awarded to customers with the most days checked into a venue over the last 60 days, and only users who have uploaded profile photos are eligible. • Starbucks offered $1 off any size Frappachino • 50% Increase in check-in’s • AJ Bombers has seen a 30% increase in menu item purchases since running the Foursquare promotions. • ALL have seen a slight profit increase.
    7. 7. BadgesBadges • Ever heard of Achievements? Or Trophies? • Check-in to earn! • Some events give away freebies! • Addictive • Digital Collectors
    8. 8. Tips and To-Do’sTips and To-Do’s • You can add a “tip” for users at any venue i.e. “Try the food here!” • Why is this a good idea? • What could go wrong? • You can create to-do lists • You can earn badges with To-Do • You can like tips and dislike them
    9. 9. Tips and TricksTips and Tricks  View your check-in historyView your check-in history  View friends Check-ins’View friends Check-ins’  View your personal stats’View your personal stats’ Experience Foursquare 3Experience Foursquare 3rdrd party apps.party apps. Available on iPhone, Blackberry, AndroidAvailable on iPhone, Blackberry, Android OVI (Nokia), Palm and Windows Mobile.OVI (Nokia), Palm and Windows Mobile.
    10. 10. The Unwritten Rules.The Unwritten Rules. • Don’t check-in at home. • Don’t check-on at bus stops • Don’t check in at Train Stations • Don’t Link your ‘FS’ check in to Facebook etc.
    11. 11. Pro’s and Con’sPro’s and Con’s Pros:Pros: Addictive ‘Stats’ and ‘Badges.Addictive ‘Stats’ and ‘Badges. Discounts and special offersDiscounts and special offers Easy to use, FREE to useEasy to use, FREE to use Cons:Cons: Can’t check-in via websiteCan’t check-in via website People cheat the systemPeople cheat the system Annoying News Feeds full of Foursquare.Annoying News Feeds full of Foursquare.
    12. 12. Any Questions?Any Questions?
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