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Introduction to Foursquare

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This is an introductory presentation for the Social Networking platform known as Foursquare.

This is an introductory presentation for the Social Networking platform known as Foursquare.

Produced, edited and designed by Marek JS Griffiths

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  • Introductory Slide
  • Video introducing Foursquare.

Introduction to Foursquare Introduction to Foursquare Presentation Transcript

  • An Introduction to Foursquare. Presentation By Marek J Griffiths
  • What is Foursquare?
  • Founders.
    • Dennis Crowley founded the App ‘Dodgeball’
    • Designed and base tested Foursquare in 2008
    • Launched in New Mexico in 2009
    • Naveen Selvadirai co-founded Foursquare
    • Before Foursquare Lead Architect at ‘Socialight ‘
    • Lead Developer of Sony’s ‘Music Box’
  • Sign-Up, Login, Check-in! Signing up takes literally minutes. Ability to ‘link’ to Facebook, Twitter and other Social Networks Checking in takes seconds. You can only check-in via a mobile interface
  • Checking In.
    • Coffee Shops, Gyms, Restaurants and Sporting Goods Stores
    • 10,000+ businesses use Foursquare For promoting goods and special offers
    • Mayors get more valuable discounts and offers than regular users.
  • The Mayor Programme
    • Foursquare mayorships are awarded to customers with the most days checked into a venue over the last 60 days, and only users who have uploaded profile photos are eligible.
    • Starbucks offered $1 off any size Frappachino
    • 50% Increase in check-in’s
    • AJ Bombers has seen a 30% increase in menu item purchases since running the Foursquare promotions .
    • ALL have seen a slight profit increase.
  • Badges
    • Ever heard of Achievements? Or Trophies?
    • Check-in to earn!
    • Some events give away freebies!
    • Addictive
    • Digital Collectors
  • Tips and To-Do’s
    • You can add a “tip” for users at any venue i.e. “Try the food here!”
    • Why is this a good idea?
    • What could go wrong?
    • You can create to-do lists
    • You can earn badges with To-Do
    • You can like tips and dislike them
  • Tips and Tricks
    • View your check-in history
    • View friends Check-ins’
    • View your personal stats’
    • Experience Foursquare 3 rd party apps.
    • Available on iPhone, Blackberry, Android OVI (Nokia), Palm and Windows Mobile.
  • The Unwritten Rules.
    • Don’t check-in at home.
    • Don’t check-on at bus stops
    • Don’t check in at Train Stations
    • Don’t Link your ‘FS’ check in to Facebook etc.
  • Pro’s and Con’s
    • Pros:
    • Addictive ‘Stats’ and ‘Badges.
    • Discounts and special offers
    • Easy to use, FREE to use
    • Cons:
    • Can’t check-in via website
    • People cheat the system
    • Annoying News Feeds full of Foursquare.
  • Any Questions?