• Dennis Crowley founded the App ‘Dodgeball’
• Designed and base tested Foursquare in 2008
•Launched in New Mexico in 2009
• Naveen Selvadirai co-founded Foursquare
• Before Foursquare Lead Architect at
• Lead Developer of Sony’s ‘Music Box’
Sign-Up, Login, Check-in!Sign-Up, Login, Check-in!
Signing up takes literally minutes.
Ability to ‘link’ to Facebook, Twitter
and other Social Networks
Checking in takes seconds.
You can only check-in
via a mobile interface
Checking In.Checking In.
• Coffee Shops, Gyms, Restaurants and
Sporting Goods Stores
• 10,000+ businesses use Foursquare
For promoting goods and special offers
• Mayors get more valuable discounts
and offers than regular users.
The Mayor ProgrammeThe Mayor Programme
• Foursquare mayorships are awarded to
customers with the most days checked into a
venue over the last 60 days, and only users who have
uploaded profile photos are eligible.
• Starbucks offered $1 off
any size Frappachino
• 50% Increase in check-in’s
• AJ Bombers has seen a 30%
increase in menu item purchases
since running the
• ALL have seen a slight profit
• Ever heard of Achievements?
• Check-in to earn!
• Some events give away freebies!
• Digital Collectors
Tips and To-Do’sTips and To-Do’s
• You can add a “tip” for users at
any venue i.e. “Try the food here!”
• Why is this a good idea?
• What could go wrong?
• You can create to-do lists
• You can earn badges with To-Do
• You can like tips and dislike them
Tips and TricksTips and Tricks
View your check-in historyView your check-in history
View friends Check-ins’View friends Check-ins’
View your personal stats’View your personal stats’
Experience Foursquare 3Experience Foursquare 3rdrd
party apps.party apps.
Available on iPhone, Blackberry, AndroidAvailable on iPhone, Blackberry, Android
OVI (Nokia), Palm and Windows Mobile.OVI (Nokia), Palm and Windows Mobile.
The Unwritten Rules.The Unwritten Rules.
• Don’t check-in at home.
• Don’t check-on at bus stops
• Don’t check in at Train Stations
• Don’t Link your ‘FS’ check in to Facebook etc.
Pro’s and Con’sPro’s and Con’s
Addictive ‘Stats’ and ‘Badges.Addictive ‘Stats’ and ‘Badges.
Discounts and special offersDiscounts and special offers
Easy to use, FREE to useEasy to use, FREE to use
Can’t check-in via websiteCan’t check-in via website
People cheat the systemPeople cheat the system
Annoying News Feeds full of Foursquare.Annoying News Feeds full of Foursquare.