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digital
space
engagement
digital
space
engagement
INSTRUCTIONS TO NAVIGATING
THE ENDLESS SOCIAL MEDIA UNIVERSE
✴ GO TO WHERE YOUR
  AUDIENCE IS
✴ GO TO WHERE YOUR
  AUDIENCE IS
  CHOOSE RELEVANT PLATFORMS FOR
  TOPIC & INTEREST.
✴ GO TO WHERE YOUR
  AUDIENCE IS
  CHOOSE RELEVANT PLATFORMS FOR
  TOPIC & INTEREST.

  DON’T BE EVERYWHERE JUST TO BE
  E...
✴ FIND & EMPOWER
  YOUR ADVOCATES
✴ FIND & EMPOWER
  YOUR ADVOCATES
  THERE ARE PEOPLE WHO LOVE YOUR
  BRAND ALREADY.
✴ FIND & EMPOWER
  YOUR ADVOCATES
  THERE ARE PEOPLE WHO LOVE YOUR
  BRAND ALREADY.
  HELP THEM SHARE THEIR STORIES
  & EX...
✴ FIND & EMPOWER
  YOUR ADVOCATES
  THERE ARE PEOPLE WHO LOVE YOUR
  BRAND ALREADY.
  HELP THEM SHARE THEIR STORIES
  & EX...
✴ SEEK OUT CRITICS
  & INVOLVE THEM
✴ SEEK OUT CRITICS
  & INVOLVE THEM
  THERE ARE PEOPLE WHO HATE YOUR
  BRAND & WANT TO VENT IT.
✴ SEEK OUT CRITICS
  & INVOLVE THEM
  THERE ARE PEOPLE WHO HATE YOUR
  BRAND & WANT TO VENT IT.
  APPROACH THEM, ASK THEM ...
✴ SEEK OUT CRITICS
  & INVOLVE THEM
  THERE ARE PEOPLE WHO HATE YOUR
  BRAND & WANT TO VENT IT.
  APPROACH THEM, ASK THEM ...
✴ OPEN A DIALOGUE
  AND BE PREPARED
  TO LISTEN
✴ OPEN A DIALOGUE
  AND BE PREPARED
  TO LISTEN
  IGNORING SOMEONE IS RUDE,
  DISRESPECTFUL & NOT EASILY
  FORGOTTEN.
✴ OPEN A DIALOGUE
  AND BE PREPARED
  TO LISTEN
  IGNORING SOMEONE IS RUDE,
  DISRESPECTFUL & NOT EASILY
  FORGOTTEN.
  ST...
✴ OPEN A DIALOGUE
  AND BE PREPARED
  TO LISTEN
  IGNORING SOMEONE IS RUDE,
  DISRESPECTFUL & NOT EASILY
  FORGOTTEN.
  ST...
✴ CREATE A REASON
  TO ENGAGE
✴ CREATE A REASON
  TO ENGAGE
  STATIC INFORMATION IS BORING.
✴ CREATE A REASON
  TO ENGAGE
  STATIC INFORMATION IS BORING.
  WHY ARE YOU THERE & WHAT DO
  YOU WANT TO DO?
✴ CREATE A REASON
  TO ENGAGE
  STATIC INFORMATION IS BORING.
  WHY ARE YOU THERE & WHAT DO
  YOU WANT TO DO?
  IS THE ANS...
✴ BE TRANSPARENT,
  OPEN & HONEST
✴ BE TRANSPARENT,
  OPEN & HONEST
  THIS IS A BULLSHIT FREE ZONE.
  PEOPLE ARE SMART. SMARTER THAN
  YOU.
  DON’T SELL, TE...
✴ BE AUTHENTIC &
  TRUE TO THE
  BRAND
✴ BE AUTHENTIC &
  TRUE TO THE
  BRAND
  DON’T WORRY ABOUT ‘on-brand’.
✴ BE AUTHENTIC &
  TRUE TO THE
  BRAND
  DON’T WORRY ABOUT ‘on-brand’.

  WORRY ABOUT - IS THIS IS WHAT
  MY CUSTOMERS WAN...
✴ CONNECT, DISCUSS
  AND SHARE
✴ CONNECT, DISCUSS
  AND SHARE
  GIVE YOUR AUDIENCE THESE TOOLS.
✴ CONNECT, DISCUSS
  AND SHARE
  GIVE YOUR AUDIENCE THESE TOOLS.

  WHAT ARE THEY GOING TO DO OR
  SAY? YOU CAN INFLUENCE ...
✴ CONNECT, DISCUSS
  AND SHARE
  GIVE YOUR AUDIENCE THESE TOOLS.

  WHAT ARE THEY GOING TO DO OR
  SAY? YOU CAN INFLUENCE ...
✴ KNOW THE
  ETIQUETTE
✴ KNOW THE
  ETIQUETTE
  PRACTICE BEFORE YOU START.
✴ KNOW THE
  ETIQUETTE
  PRACTICE BEFORE YOU START.

  DON’T BE A FOOL BY USING THE
  PLATFORMS INCORRECTLY.
✴ THINK STRATEGY,
  NOT TACTICS.
  PRESENTATION BY:
  Marek Wolski
  slideshare.net/marekting

  PICTURE CREDITS:
  HUBBLE...
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Digital Engagement

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Transcript of "Digital Engagement"

  1. 1. digital space engagement
  2. 2. digital space engagement INSTRUCTIONS TO NAVIGATING THE ENDLESS SOCIAL MEDIA UNIVERSE
  3. 3. ✴ GO TO WHERE YOUR AUDIENCE IS
  4. 4. ✴ GO TO WHERE YOUR AUDIENCE IS CHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST.
  5. 5. ✴ GO TO WHERE YOUR AUDIENCE IS CHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST. DON’T BE EVERYWHERE JUST TO BE EVERYWHERE.
  6. 6. ✴ FIND & EMPOWER YOUR ADVOCATES
  7. 7. ✴ FIND & EMPOWER YOUR ADVOCATES THERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.
  8. 8. ✴ FIND & EMPOWER YOUR ADVOCATES THERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY. HELP THEM SHARE THEIR STORIES & EXPERIENCES.
  9. 9. ✴ FIND & EMPOWER YOUR ADVOCATES THERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY. HELP THEM SHARE THEIR STORIES & EXPERIENCES. GIVE THEM MORE, DEVELOP THE RELATIONSHIP FURTHER.
  10. 10. ✴ SEEK OUT CRITICS & INVOLVE THEM
  11. 11. ✴ SEEK OUT CRITICS & INVOLVE THEM THERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.
  12. 12. ✴ SEEK OUT CRITICS & INVOLVE THEM THERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT. APPROACH THEM, ASK THEM WHY? LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING.
  13. 13. ✴ SEEK OUT CRITICS & INVOLVE THEM THERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT. APPROACH THEM, ASK THEM WHY? LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING. KEEP THEM INFORMED, WHAT DID YOU DO WITH THAT INFORMATION?
  14. 14. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN
  15. 15. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN IGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.
  16. 16. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN IGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN. START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY.
  17. 17. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN IGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN. START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY. THIS IS HOW YOU MAKE FRIENDS WITH YOUR CUSTOMERS.
  18. 18. ✴ CREATE A REASON TO ENGAGE
  19. 19. ✴ CREATE A REASON TO ENGAGE STATIC INFORMATION IS BORING.
  20. 20. ✴ CREATE A REASON TO ENGAGE STATIC INFORMATION IS BORING. WHY ARE YOU THERE & WHAT DO YOU WANT TO DO?
  21. 21. ✴ CREATE A REASON TO ENGAGE STATIC INFORMATION IS BORING. WHY ARE YOU THERE & WHAT DO YOU WANT TO DO? IS THE ANSWER SOMETHING YOU WANT, OR YOUR CUSTOMER? MAKE IT ABOUT THEM, NOT YOU!
  22. 22. ✴ BE TRANSPARENT, OPEN & HONEST
  23. 23. ✴ BE TRANSPARENT, OPEN & HONEST THIS IS A BULLSHIT FREE ZONE. PEOPLE ARE SMART. SMARTER THAN YOU. DON’T SELL, TELL.
  24. 24. ✴ BE AUTHENTIC & TRUE TO THE BRAND
  25. 25. ✴ BE AUTHENTIC & TRUE TO THE BRAND DON’T WORRY ABOUT ‘on-brand’.
  26. 26. ✴ BE AUTHENTIC & TRUE TO THE BRAND DON’T WORRY ABOUT ‘on-brand’. WORRY ABOUT - IS THIS IS WHAT MY CUSTOMERS WANT/EXPECT/HOPE TO SEE FROM US?
  27. 27. ✴ CONNECT, DISCUSS AND SHARE
  28. 28. ✴ CONNECT, DISCUSS AND SHARE GIVE YOUR AUDIENCE THESE TOOLS.
  29. 29. ✴ CONNECT, DISCUSS AND SHARE GIVE YOUR AUDIENCE THESE TOOLS. WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS.
  30. 30. ✴ CONNECT, DISCUSS AND SHARE GIVE YOUR AUDIENCE THESE TOOLS. WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS. MODERATE, DON’T CONTROL
  31. 31. ✴ KNOW THE ETIQUETTE
  32. 32. ✴ KNOW THE ETIQUETTE PRACTICE BEFORE YOU START.
  33. 33. ✴ KNOW THE ETIQUETTE PRACTICE BEFORE YOU START. DON’T BE A FOOL BY USING THE PLATFORMS INCORRECTLY.
  34. 34. ✴ THINK STRATEGY, NOT TACTICS. PRESENTATION BY: Marek Wolski slideshare.net/marekting PICTURE CREDITS: HUBBLE TELESCOPE IMAGES. http://www.sacbee.com/static/weblogs/photos/2009/09/hubble- telescopes-latest-image.html
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