Digital Engagement

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  • 1. digital space engagement
  • 2. digital space engagement INSTRUCTIONS TO NAVIGATING THE ENDLESS SOCIAL MEDIA UNIVERSE
  • 3. ✴ GO TO WHERE YOUR AUDIENCE IS
  • 4. ✴ GO TO WHERE YOUR AUDIENCE IS CHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST.
  • 5. ✴ GO TO WHERE YOUR AUDIENCE IS CHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST. DON’T BE EVERYWHERE JUST TO BE EVERYWHERE.
  • 6. ✴ FIND & EMPOWER YOUR ADVOCATES
  • 7. ✴ FIND & EMPOWER YOUR ADVOCATES THERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.
  • 8. ✴ FIND & EMPOWER YOUR ADVOCATES THERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY. HELP THEM SHARE THEIR STORIES & EXPERIENCES.
  • 9. ✴ FIND & EMPOWER YOUR ADVOCATES THERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY. HELP THEM SHARE THEIR STORIES & EXPERIENCES. GIVE THEM MORE, DEVELOP THE RELATIONSHIP FURTHER.
  • 10. ✴ SEEK OUT CRITICS & INVOLVE THEM
  • 11. ✴ SEEK OUT CRITICS & INVOLVE THEM THERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.
  • 12. ✴ SEEK OUT CRITICS & INVOLVE THEM THERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT. APPROACH THEM, ASK THEM WHY? LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING.
  • 13. ✴ SEEK OUT CRITICS & INVOLVE THEM THERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT. APPROACH THEM, ASK THEM WHY? LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING. KEEP THEM INFORMED, WHAT DID YOU DO WITH THAT INFORMATION?
  • 14. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN
  • 15. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN IGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.
  • 16. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN IGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN. START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY.
  • 17. ✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN IGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN. START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY. THIS IS HOW YOU MAKE FRIENDS WITH YOUR CUSTOMERS.
  • 18. ✴ CREATE A REASON TO ENGAGE
  • 19. ✴ CREATE A REASON TO ENGAGE STATIC INFORMATION IS BORING.
  • 20. ✴ CREATE A REASON TO ENGAGE STATIC INFORMATION IS BORING. WHY ARE YOU THERE & WHAT DO YOU WANT TO DO?
  • 21. ✴ CREATE A REASON TO ENGAGE STATIC INFORMATION IS BORING. WHY ARE YOU THERE & WHAT DO YOU WANT TO DO? IS THE ANSWER SOMETHING YOU WANT, OR YOUR CUSTOMER? MAKE IT ABOUT THEM, NOT YOU!
  • 22. ✴ BE TRANSPARENT, OPEN & HONEST
  • 23. ✴ BE TRANSPARENT, OPEN & HONEST THIS IS A BULLSHIT FREE ZONE. PEOPLE ARE SMART. SMARTER THAN YOU. DON’T SELL, TELL.
  • 24. ✴ BE AUTHENTIC & TRUE TO THE BRAND
  • 25. ✴ BE AUTHENTIC & TRUE TO THE BRAND DON’T WORRY ABOUT ‘on-brand’.
  • 26. ✴ BE AUTHENTIC & TRUE TO THE BRAND DON’T WORRY ABOUT ‘on-brand’. WORRY ABOUT - IS THIS IS WHAT MY CUSTOMERS WANT/EXPECT/HOPE TO SEE FROM US?
  • 27. ✴ CONNECT, DISCUSS AND SHARE
  • 28. ✴ CONNECT, DISCUSS AND SHARE GIVE YOUR AUDIENCE THESE TOOLS.
  • 29. ✴ CONNECT, DISCUSS AND SHARE GIVE YOUR AUDIENCE THESE TOOLS. WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS.
  • 30. ✴ CONNECT, DISCUSS AND SHARE GIVE YOUR AUDIENCE THESE TOOLS. WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS. MODERATE, DON’T CONTROL
  • 31. ✴ KNOW THE ETIQUETTE
  • 32. ✴ KNOW THE ETIQUETTE PRACTICE BEFORE YOU START.
  • 33. ✴ KNOW THE ETIQUETTE PRACTICE BEFORE YOU START. DON’T BE A FOOL BY USING THE PLATFORMS INCORRECTLY.
  • 34. ✴ THINK STRATEGY, NOT TACTICS. PRESENTATION BY: Marek Wolski slideshare.net/marekting PICTURE CREDITS: HUBBLE TELESCOPE IMAGES. http://www.sacbee.com/static/weblogs/photos/2009/09/hubble- telescopes-latest-image.html