Inbound Marketing


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Inbound Marketing

  1. 1. TECHNO MARKETING E-Marketing Strategies That Every Entrepreneur Can & Should Utilize the inbound segment of marketing
  2. 2. Sales & Marketing <ul><li>INVESTMENT IN YOUR FUTURE! </li></ul><ul><li>Hard economic times are NOT the times to stop marketing – </li></ul><ul><li>they are the most important times to ACCELERATE your marketing efforts! </li></ul>
  3. 3. Effective Marketing <ul><li>Exposing your target audience to your name and your unique selling points (USP) as often as possible, in as many ways as possible, and as cost-effectively as possible. </li></ul>
  4. 4. The Olden Days <ul><li>Yellow page listings and ads </li></ul><ul><li>Newspaper and magazine ads </li></ul><ul><li>Television advertising </li></ul><ul><li>Radio advertising </li></ul><ul><li>Brochures </li></ul><ul><li>TeleReps (call centers) </li></ul><ul><li>Direct Mail </li></ul>
  5. 5. New Rules & New Tools <ul><li>Everything has changed radically in just the last two years! </li></ul><ul><li>Spam kills email marketing </li></ul><ul><li>Search engines kill rankings on websites built just two years ago </li></ul><ul><li>A brochure site sits dead and looses rankings – and could be costing you sales </li></ul><ul><li>Volume kills attention: as of Nov. 2006 – 100,000,000 websites </li></ul>
  6. 6. Your Website is Not Just a Website <ul><li>Your website is an interactive entity that speaks to your prospects and customers in a meaningful way. </li></ul><ul><li>Your website is the portal into life at your company and connection to your customers. </li></ul><ul><li>Your website is the best sales and customer support team that you could have ever imagined working 24/7. </li></ul>
  7. 7. Websites Today <ul><li>SEO optimized with appropriate tags and descriptions; keywords and content to match. </li></ul><ul><li>Fresh content regularly updated on the site </li></ul><ul><li>Speaks to different audiences : strangers, friends, customers and fans </li></ul><ul><li>Relevant linking to and from </li></ul><ul><li>Allows for dialogue – visitors have access to their account; contact and contribute; ask questions and get answers; request more information, etc. </li></ul>
  8. 8. WHAT COUNTS SEO ORGANIC TODAY: Rankings are based on 25% SEO and 75% through SEM and organic
  9. 9. Prepare For An Effective Campaign <ul><li>An effective campaign requires calls to action that direct a recipient to a web page for more information or to take action. This might well require that your website be enhanced in some ways: </li></ul><ul><ul><li>smarter home page </li></ul></ul><ul><ul><li>landing pages for the relevant campaign pieces </li></ul></ul><ul><ul><li>more relevant contact page (form) </li></ul></ul><ul><ul><li>LinkedIn hook up and any other ‘networking’ areas of opportunity added to your site </li></ul></ul><ul><ul><li>knowledge center for historical or archived pieces that have gone out in previous campaigns </li></ul></ul>
  10. 10. POINT: Google Maps is a FREE service and helps in organic ranking improvements!
  11. 11. POINT: Check to see if your web designer did their job!
  12. 12. POINT: Check to see if your web designer did their job!
  13. 13. Website Landing Page <ul><li>In online marketing a landing page , sometimes known as a lead capture page , is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines. </li></ul>
  14. 14. ADVERTISE (SEM) <ul><li>PPC or Pay Per Click is a form of advertising. You are charged every time someone clicks on your advertisement. </li></ul><ul><li>PPV (Pay Per View) You are charged CPM (cost per mille), or cost per impression </li></ul><ul><li>Googlemaps </li></ul>
  15. 15. Advertising (SEM) <ul><li>Google Adwords </li></ul><ul><li>Yahoo’s sponsored searches </li></ul><ul><li>Microsoft Adcenter </li></ul><ul><li>Ask’s sponsored listings </li></ul><ul><li>Citisearch advertising </li></ul><ul><li>MIVA </li></ul><ul><li>7 search </li></ul><ul><li>Search123 </li></ul><ul><li>ABCsearch </li></ul><ul><li>Findology </li></ul>
  16. 16. RELEVANT LINKING <ul><li>Link out to relevant references </li></ul><ul><li>Link out to relevant associations & trades </li></ul><ul><li>Link out to your social mediums </li></ul><ul><li>Internal linking within your site </li></ul><ul><li>Link in from relevant references </li></ul><ul><li>Link in from relevant associations & trades </li></ul><ul><li>Link in from vendors & suppliers </li></ul><ul><li>Link in from respected directories </li></ul><ul><li>Link in from your social mediums </li></ul>
  17. 17. GET A LIFE ON LINE Find where you belong Find where your customers visit Find new prospects there Get involved Find your voice and tell your story Learn to communicate beyond your website and give your brand a personality
  18. 18. YES YOU CAN Someone on your staff Hire an intern Find a coach
  19. 19. Life Beyond Your Website
  20. 20. Social Mayhem <ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Network Sites </li></ul><ul><li>Bookmarking/Link Sharing Sites </li></ul><ul><li>Social Search Engines </li></ul><ul><li>Bookmark Storage </li></ul><ul><li>Blog Community Sites </li></ul><ul><li>Social News Sites </li></ul><ul><li>Social Aggregator Sites </li></ul><ul><li>Media Sharing Sites </li></ul><ul><li>Misc. Social Networking Sites </li></ul>There are an estimated 3,000 social networking sites on the internet today!
  21. 21. BUZZ-tionary 1.0 glossary and social networking profiles October 2008 Download from our website at
  22. 22. STRANGERS Find You: Search engines point to you (SEO – coding, relevance, links and activity): <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>Squidoo </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Press Releases </li></ul><ul><li>White Papers </li></ul><ul><li>Webinars </li></ul><ul><li>Newsletters </li></ul><ul><li>Videos </li></ul><ul><li>Links in </li></ul><ul><li>Links out </li></ul><ul><li>and more…. </li></ul>
  23. 23. Strangers Become Friends <ul><li>Build a Community </li></ul><ul><ul><li>Sign up for your blog </li></ul></ul><ul><ul><li>Give you permission to email them Email campaigns, Promotional Items, Surveys, Press Releases, Blog/News, Sweepstakes </li></ul></ul><ul><ul><li>Join Your LinkedIn </li></ul></ul><ul><ul><li>Bookmark your Squidoo page </li></ul></ul><ul><ul><li>Use your site as a reference </li></ul></ul><ul><ul><li>Forward your blog, squidoo etc. to their friends </li></ul></ul><ul><li>You maintain a dialogue with these new friends </li></ul>
  24. 24. Friends Become Customers <ul><li>You become a trusted friend </li></ul><ul><li>They place an order </li></ul><ul><li>Now your conversation changes but continues on </li></ul><ul><li>Deepen the relationship for repeat business and cross selling opportunities </li></ul>
  25. 25. Customers Become Fans <ul><li>Your service is outstanding </li></ul><ul><li>You provide personalized follow up </li></ul><ul><li>Your dialogue continues </li></ul><ul><ul><li>Email campaigns, Promotional Items, Surveys, Press Releases, Blog/News, Sweepstakes </li></ul></ul><ul><li>Your customers feel ‘special’ and can’t wait to tell their ‘friends’ </li></ul><ul><li>You now have more friends…. </li></ul>
  26. 26. HAPPY MARKETING <ul><li>May all your marketing and financial goals come true and may you have success at every turn. </li></ul><ul><li>Words of wisdom: </li></ul><ul><li>You can only change someone’s mind from their point of view! </li></ul>
  27. 27. DISCLAIMER <ul><li>Service providers and products listed in this presentation in no way serve as a recommendation from Bumblebee Design & Marketing. </li></ul><ul><li>We are merely providing information regarding resources. We advise you to conduct your own research before committing to or purchasing any software or committing to any service. </li></ul>