BUZZ-tionary                         1.0
glossary and social networking profiles
                 October 2008




    Cre...
table of contents



3 - GLOSSARY

8 - SOCIAL NETWORKING PROFILES
      8 - Network Sites
      9 - Bookmarking/Link Shari...
glossary


Cloud Computing - Cloud computing is Internet-based (quot;cloudquot;) development and use of
computer technolog...
glossary


Keywords, Key Phrases – An index term or descriptor in Information Retrieval that captures the
essence of the t...
glossary


Organic Search Results - Organic search results refers to those listings in search engine results
pages that ap...
glossary


PPC/Pay per click - Pay per click (PPC) is an Internet advertising model used by search engines,
advertising ne...
glossary


SEM/Search Engine Marketing - Search engine marketing, or SEM, is a form of Internet
marketing that seeks to pr...
social networking profiles


NETWORK SITES

Facebook - http://www.facebook.com/
Facebook is one the more recent successes ...
social networking profiles


NETWORK SITES

Squidoo - http://www.squidoo.com
Squidoo is a website designed to make it easy...
social networking profiles


BOOKMARKING/LINK SHARING SITES

Del.ic.io.us - http://delicious.com/
One of the first social ...
social networking profiles


BOOKMARKING/LINK SHARING SITES

Ma.gnolia - http://ma.gnolia.com/
Ma.gnolia offers social boo...
social networking profiles


BOOKMARKING/LINK SHARING SITES

Newsvine - http://www.newsvine.com/
Social networking based e...
social networking profiles


BOOKMARKING/LINK SHARING SITES

Sphinn - http://sphinn.com/
Sphinn is the DIGG for Internet M...
social networking profiles


SOCIAL SEARCH ENGINES

Technorati - http://technorati.com/
Technorati is an in-depth search e...
social networking profiles


BLOG COMMUNITY SITES

blogger - http://blogger.com/
Blogger is a blog publishing system. You ...
social networking profiles


BLOG COMMUNITY SITES

Xanga - http://www.xanga.com/
Xanga is a blog community hosting many of...
social networking profiles


SOCIAL AGGREGATOR SITES

FriendFeed - http://friendfeed.com/
FriendFeed is a social aggregato...
social networking profiles


MEDIA SHARING SITES


TubeMogul - http://www.tubemogul.com/
Many social networking sites whic...
social networking profiles


MISC. SOCIAL NETWORKING SITES

Care2 – http://www.care2.com/
A community website based around...
creative
               design
             strategic
            marketing
            guaranteed
              results

...
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Buzztionary

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Our little booklet that covers the varying social sites with suggested uses for business. This does not cover it all but it is helpful in understanding the various applications.

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Buzztionary

  1. 1. BUZZ-tionary 1.0 glossary and social networking profiles October 2008 Creating the BUZZ You Can Bank On! www.bumblebeellc.com ph: 212.677.4050
  2. 2. table of contents 3 - GLOSSARY 8 - SOCIAL NETWORKING PROFILES 8 - Network Sites 9 - Bookmarking/Link Sharing Sites 14 - Social Search Engines 14 - Bookmark Storage 15 - Blog Community Sites 16 - Social News Sites 17 - Social Aggregator Sites 17 - Media Sharing Sites 19 - Misc. Social Networking Sites DISCLAIMER At the time of the compilation of the Buzz-tionary there were well over 3,000 social networking sites. The information was current at the time prepared, however as with many websites, things are constantly changing, and while some were still in BETA testing, we encourage you to investigate where your interest takes you. The purpose of this document is merely to provide some insight as to the nature of the more popular sites on the internet today. Information was gathered from various on-line sites, in most cases, the sites themselves and other data collected from internet public domains such as Wikipedia. Should you find inaccuracies or out of date information, please contact us at thehive@bumblebeellc.com and we will make our best effort to include updates and corrections in our next edition. Explore, Learn and Prosper. 388 Second Avenue #217 New York, NY 10010 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  3. 3. glossary Cloud Computing - Cloud computing is Internet-based (quot;cloudquot;) development and use of computer technology (quot;computingquot;). The cloud is a metaphor for the Internet (based on how it is depicted in computer network diagrams) and is an abstraction for the complex infrastructure it conceals. It is a style of computing in which IT-related capabilities are provided “as a service”, accessible over the Internet (quot;in the cloudquot;) without knowledge of, expertise with, or control over the technology infrastructure that supports them. According to the IEEE Computer Society, quot;It is a paradigm in which information is permanently stored in servers on the Internet and cached temporarily on clients that include desktops, entertainment centers, table computers, notebooks, wall computers, handhelds, etc.quot; Cloud computing is a general concept that incorporates software as a service (SaaS), Web 2.0 and other recent, well-known technology trends, in which the common theme is reliance on the Internet for satisfying the computing needs of the users. For example, Google Apps provides common business applications online that are accessed from a web browser, while the software and data are stored on hosted servers. CSS/Cascading Style Sheets - Cascading Style Sheets (CSS) is a language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL. CSS can be used to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, and reduce complexity and repetition in the structural content (such as by allowing for tableless web design). CSS can also allow the same markup page to be presented in different styles for different rendering methods, such as on-screen, in print, by voice (when read out by a speech-based browser or screen reader) and on Braille-based, tactile devices. CSS specifies a priority scheme to determine which style rules apply if more than one rule matches against a particular element. In this so-called cascade, priorities or weights are calculated and assigned to rules, so that the results are predictable. 388 Second Avenue #217 New York, NY 10010 1 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  4. 4. glossary Keywords, Key Phrases – An index term or descriptor in Information Retrieval that captures the essence of the topic of a document. It is used to retrieve documents in an information system, for instance a catalog or a search engine. A popular form of keywords on the web are tags which are directly visible and can be assigned by non-experts also. Index terms can consist of a word, phrase, or alphanumerical term. They are created by analyzing the document either manually with subject indexing or automatically with automatic indexing or more sophisticated methods of keyword extraction. Keywords are stored in a search index. Common words like articles (a, an, the) and conjunctions (and, or, but) are not treated as keywords because it is inefficient to do so. The most popular search engine, Google removed stop words such as quot;thequot; and quot;aquot; from its indexes for several years, but then re-introduced them, making certain types of precise search possible again. Search engines attribute more relevance to exact phrase matches. Mashups - A digital mashup is al media file containing any or all of text, graphics, audio, video and animation drawn from pre-existing sources, to create a new derivative work. Digital text mashups, for example, appear by the thousands every day as users of blogs and online forums copy and paste digital text in juxtaposition to comment on topics of interest, while fan-created video/audio mashups juxtaposing commercially produced video clips with favorite pop songs constitute a major portion of YouTube content. Digital mashups represent a new phase in the re- use of existing works not so much conceptually as in ease of use. The creation of digital media formats such as ASCII text, Redbook audio, JPEG images and MPEG video has made it far easier for potential mashup creators to create derivative works. A major contributing factor to the spread of digital mashups is the World Wide Web, which provides channels both for acquiring source material and for distributing derivative works, both often at negligible cost. Current widespread practices of creating digital mashups have raised significant questions of intellectual property and copyright. 388 Second Avenue #217 New York, NY 10010 2 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  5. 5. glossary Organic Search Results - Organic search results refers to those listings in search engine results pages that appear by dint of their relevance to the search terms, as opposed to their being paid advertisements. Permission Marketing - Permission marketing is strategy used in e-marketing. Marketers ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first quot;opt-inquot;, rather than having people quot;opt-outquot; only after the advertisements have been sent. Marketers feel that this is a more efficient use of their resources because advertisements are only sent to people that are actually interested. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market. In the United Kingdom, opt-in is required for email marketing, under The Privacy and Electronic Communications (EC Directive) Regulations 2003. This came into force on the December 11, 2003. Permission based marketing is believed to have been developed by Seth Godin, a well-established international marketing guru. A key element of quot;permissionquot; based marketing is that you are purchasing someone's time and getting their quot;attentionquot; which has become increasingly valuable in what may be termed the 90-Second Economy. Podcasts - A podcast is a series of audio or video digital-media files distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content may also be made available by direct download or streaming, a podcast is distinguished from other digital-media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. 388 Second Avenue #217 New York, NY 10010 3 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  6. 6. glossary PPC/Pay per click - Pay per click (PPC) is an Internet advertising model used by search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the quot;naturalquot; or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding process. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter were the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters. RSS - RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a quot;feedquot;, quot;web feedquot;, or quot;channelquot;) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an quot;RSS readerquot;, quot;feed readerquot;, or quot;aggregatorquot;, which can be web-based or desktop-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's URL into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. The initials quot;RSSquot; are used to refer to the following formats: quot;Really Simple Syndication (RSS 2.0)quot;, quot;RDF Site Summary (RSS 1.0 and RSS 0.90)quot;, or quot;Rich Site Summary (RSS 0.91)quot;. 388 Second Avenue #217 New York, NY 10010 4 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  7. 7. glossary SEM/Search Engine Marketing - Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings. SMS/Short Message Service - Short Message Service (SMS) is a communications protocol allowing the interchange of short text messages between mobile telephone devices. SMS text messaging is the most widely used data application on the planet, with 2.4 billion active users, or 74% of all mobile phone subscribers sending and receiving text messages on their phones. The SMS technology has facilitated the development and growth of text messaging. The connection between the phenomenon of text messaging and the underlying technology is so great that in parts of the world the term quot;SMSquot; is used as a synonym for a text message or the act of sending a text message, even when a different protocol is being used. SERP/Search Engine Results Page - A search engine results page, or SERP is the listing of web , pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. Widget - A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. They are derived from the idea of code reuse. Other terms used to describe web widgets include: gadget, badge, module, webjit, capsule, snippet, mini and flake. Web widgets often but not always use DHTML, JavaScript, or Adobe Flash. Wikis - A wiki is a page or collection of Web pages designed to enable anyone (excluding blocked or banned users) who accesses it to contribute or modify content, using a simplified markup language. Wikis are often used to create collaborative websites and to power community websites. The collaborative encyclopedia Wikipedia is one of the best-known wikis. Wikis are used in business to provide intranets and Knowledge Management Systems. Ward Cunningham, developer of the first wiki software, WikiWikiWeb, originally described it as quot;the simplest online database that could possibly workquot;. 388 Second Avenue #217 New York, NY 10010 5 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  8. 8. social networking profiles NETWORK SITES Facebook - http://www.facebook.com/ Facebook is one the more recent successes in social networking sites. It originally started riding the coattails of Friendster and MySpace but limited itself to college students. It eventually opened to invite the general public. It was the first social networking site to allow users, companies and programmers to build mini-applications to be used on the Facebook site. Groups sprouted, communities grew and Facebook is now the largest social networking site on the internet. Value: Facebook is ahead of MySpace in terms of most business opportunities (though not all, see the MySpace entry for more). While Facebook is oriented more toward adults than MySpace, marketing to these communities can be beneficial. You would need to spend some time exploring if there are groups in your target market. If you’re a b2c company, Facebook can be a great opportunity for market research. Traditional marketing tactics would not bode well here, however, getting to know your target audience would serve you well. You can learn a lot by simply reading Facebook pages to learn what members interests are, what groups are they in, and other demographic information to aid you in developing a marketing strategy. Facebook is successful with non profit and charity groups. It builds community and Facebook offers many opportunities, contests, etc. to spread the word on an international scale through their Causes Pprogram. Myspace - http://www.myspace.com/ One of the original sites that started it all. While business can still be gleaned on MySpace, it’s more for social networking. MySpace, much like Facebook still offers some opportunity, but the site should research thoroughly first to determine if your target audience participates with this online venue. Value: Knowing your audience and market is key. MySpace is certainly not for every business. If your target market is youth or entertainment oriented you may have some real opportunity here, especially if your work is within the music industry. This is one area where MySpace greatly outranks Facebook. While Facebook doesn’t necessarily cater to the music industry, MySpace thrives on it. Especially with the newly released MySpace Music tool. 388 Second Avenue #217 New York, NY 10010 6 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  9. 9. social networking profiles NETWORK SITES Squidoo - http://www.squidoo.com Squidoo is a website designed to make it easy for anyone, for free, to set up a single page on a topic they know or care about. Revenue can be generated from advertising that can be kept by the user or given to charity. Squidoo has a large and rapidly growing community. Value: For research, discussion, reaching a target audience and even generating revenue through the ads on your Squidoo page! You can campaign to have the revenue be donated to charity and make it a call to action in a marketing campaign. This site has a lot of applications. If you aren’t ready to start a blog, at least start to Squidoo. BOOKMARKING/LINK SHARING SITES Blinklist - http://www.blinklist.com/ Blinklist utilizes some of the best concepts behind social networking sites like StumbleUpon and the convenience of Google Bookmarks. Blinklist provides a plug-in for your internet browser. With a click of a button you bookmark the sites and they automatically get added to your Blinklist account. Log-in from any computer to access your lists, a simple interface allows for easy categorization all of links, whether business and pleasure, blogs and video, you can customize your categories easily. There is also the social networking capability to share and to see what other users are ‘Blinking’. Value: It has the convenience of Google Bookmarks combined with the social aspects of StumbleUpon. Get ‘Blinking’ and meet others in your field, leads and even start to communicate with people for sharing information in your field or areas of interest. 388 Second Avenue #217 New York, NY 10010 7 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  10. 10. social networking profiles BOOKMARKING/LINK SHARING SITES Del.ic.io.us - http://delicious.com/ One of the first social bookmarking sites. While it still has some hold in the market from having been first to market, it lacks the function and dynamics of other sites such as Ma.gnolia and Blinklist. Value: A large community still participates, but otherwise is a less effective version of Ma.gnolia or Blinklist. DIGG - http://digg.com/ DIGG is an online voting community. Anyone can add a DIGG button/option to their on-line posts such as blog entries, news articles, podcasts, web site pages, etc. The on-line post is then open for visitors and viewers to vote or ‘DIGG’ that piece. The DIGG website compiles the votes or ‘DIGGSs’ and rank everyday’s pieces. The community also functions as a forum to share and view what others in your DIGG connections are ‘Digging’. Value: There is some b2b and b2c promise here. A press release or a product review can accumulate DIGGs. Businesses can connect with other businesses through seeing what Diggs they have in common, networking opportunities, and a business can encourage their contacts to review and DIGG as part of a promotional piece. Businesses can also connect with consumers; researching what their customers are ‘DIGGing’, whether or not the customer is in fact ‘Digging’ their product or service. A DIGG alternative is http://sharethis.com/. Furl - http://www.furl.net/ Furl is a bookmark community. New to the social bookmark scene, it does not yet appear to have developed mass market appeal. Value: A smaller community so the communication beyond the article links it has not developed fully as yet. 388 Second Avenue #217 New York, NY 10010 8 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  11. 11. social networking profiles BOOKMARKING/LINK SHARING SITES Ma.gnolia - http://ma.gnolia.com/ Ma.gnolia offers social bookmarking. Much like Blinklist it offers online bookmarking that is accessible from any internet connection and also offers social networking aspects to build community and strong dialogue between members. One advantage that Ma.gnolia has over a service like Blinklist is its dynamic work with RSS feeds. There are many ways to subscribe to a feed, through a fellow member, group or simply by category. Value: While it has many of the same features as Blinklist it does go above and beyond. The RSS feeds and dynamic privacy features allows you to control what bookmarks you’d like to share and which ones you want to keep for yourself. There is also a featured bookmarker periodically. If you get that buzz going, you’re at the head of the pack and Ma.gnolia recognizes you for it. Soon enough so will everyone else on Ma.gnolia! Meneame - http://meneame.net/ DIGG for Spanish speaking users. Value: If you are targeting a Spanish Speaking Community, Meneame is the DIGG medium to this constituency. Other Spanish speaking sites worth investigating may be http://oknotizie.alice.it/, http://www.fresqui.com/ Also for a German version of DIGG check out http://www.yigg.de/ Mixx - http://www.mixx.com/ Still in BETA testing Mixx is another community similar to Propeller or Reddit. It appears to be intended as a socially driven news, photo, and media site with a small community still in its infancy. Value: Since it’s still in BETA testing it’s impossible to say at this time. 388 Second Avenue #217 New York, NY 10010 9 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  12. 12. social networking profiles BOOKMARKING/LINK SHARING SITES Newsvine - http://www.newsvine.com/ Social networking based entirely on current events. Write a column, submit a news article, or comment. It’s entirely open source and member driven. Customizable tools that allow the user to view only what is of interest to them while allowing you the chance to discuss the news with your peers. Value: Keep up to date on anything in your industry or world events. Write a column and speak your mind. Others with similar interests will have the opportunity to comment and add their two cents as well. A great social networking tool that allowsfor some networking, get your opinion out and the opportunity to make some connections with others. Propeller - http://www.propeller.com/ Propeller is AOL’s version of a community based news site. Similar to Reddit but with a larger community of diehard AOL users. Value: The groups appear to be bare bones and the community is limited to AOL so at this time it is hard to project. Reddit - http://www.reddit.com/ A community based news site. Customizable by allowing your subscription to be limited to only the news communities that interest you. Otherwise it’s a very simple, clean and effective news site. Value: There does not appear to be much interaction in the community besides the linking of news articles. While it may be a good way to find or even distribute news, the communities remain pretty broad so it limits the ability to be specific in searches. There is an option to customize and create your own communities, but with the currently limited participation, there might not be enough users on the site to be meaningful as yet. 388 Second Avenue #217 New York, NY 10010 10 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  13. 13. social networking profiles BOOKMARKING/LINK SHARING SITES Sphinn - http://sphinn.com/ Sphinn is the DIGG for Internet Marketing. Value: Whether it’s search engine marketing, social networking marketing, pay per click marketing, blog marketing, and other growing industry trends, this site offers a lot of valuable resources. It is all here and it’s all being discussed. A site that will give you the latest news and in- depth discussions about everything going on in the internet marketing business. StumbleUpon - http://www.stumbleupon.com/ StumbleUpon is a social networking site that is based on a personal recommendation search engine. Members submit links and vote, whether it’s an entire website, blog, YouTube video, or other media. Value: While you might not get business directly from this site, you can get pointed in the right directions by real people. These could be other business people in your field or even consumers you’d like to get familiar with. Set up an account and see what every one on the internet is talking about. Use it for research, finding your target audience online or just to see what the latest internet buzz is. Windows Live - http://home.live.com/ Windows Live is the combination of multiple tools created by Microsoft. It encompasses Blogs, Hotmail, Parental Filters, OneCare PC support and a tool simply called ‘Spaces’. Spaces would be the equivalent of MySpace or FaceBook with personal pages, blogs, the ability to share photos, and more. Value: Unfortunately, they are late in the game with fewer users than MySpace or FaceBook. The largest audience currently on Spaces seems to be the tech challenged older generation and kids that parents keep an eye on while online. 388 Second Avenue #217 New York, NY 10010 11 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  14. 14. social networking profiles SOCIAL SEARCH ENGINES Technorati - http://technorati.com/ Technorati is an in-depth search engine with some of the most constant updates found on the internet. What makes Technorati such a great tool is its best used for blogs, video and photography. While even Google may not have the most up to date information when searching blogs, Technorati has you covered. Value: Stay up to date on the latest blogs, video and photos in whatever field you may be involved. Browse by category or search for something very specific, Technorati also has recent blogs and articles featured throughout the site based on popularity throughout the internet. While you won’t be making too much direct contact with other businesses or consumers through Technorati, it will point you in the right direction without wasting your time pouring over page after page of out of date links. BOOKMARK STORAGE Google Bookmarks - http://www.google.com/bookmarks/ Google Bookmarks is a feature you can use with your Google account. It’s a simple and convenient tool. Essentially it serves as a traveling bookmark list. Rather than the traditional bookmark features on computer resident web browsers, this allows you to take your bookmark list with you on any computer as it is saved in your Google account settings rather than on your computer. Value: While it has no direct value in b2c or b2b networking it’s a great tool to keep track of sites on the fly. Especially if you’re prone to taking in a lot of information and may forget a site or two it can be really handy. Just log on from any computer to your Google account and drop in bookmark. It’ll be there for you to investigate and research later when you have the time. Yahoo! Bookmarks - http://bookmarks.yahoo.com/ Think Google Bookmarks done by Yahoo! Value: Can you or your company find value in Google Bookmarks? If so, then Yahoo! Bookmarks would do the same. Since there is no real social networking aspect to the site, an account with each is not necessary. Pick one and stick with it. 388 Second Avenue #217 New York, NY 10010 12 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  15. 15. social networking profiles BLOG COMMUNITY SITES blogger - http://blogger.com/ Blogger is a blog publishing system. You have the ability to host the blog on your own server using their software or have the blog hosted with them at www.blogger.com. Since Google bought Blogger in 2006 the site and software have had some big changes. All of course complimenting other Google software, sites and tools. Value: Blogger is one of the more popular blogging hosts on the internet but and is one of the most popular blogging software solutions packages being hosted on many company and individual websites. It’s extremely user friendly, even a beginner can quickly feel comfortable. It’s a trusted publishing system that’s been around since 1999 and deserves massive amounts of credit for bringing the blogging medium to the mainstream. Twitter - http://twitter.com/ Twitter is a free social networking and micro-blogging service that allows users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email or through an application such as Twitterrific or Facebook. Value: Twitter is one of the newest advances in social networking on the scene. It seems to have as many detractors as it does supporters (as of July 2008, over 2,200,000 accounts were registered). True value depends entirely on your industry and target market. Is your market one that would have possible clients or customers that use Twitter? 388 Second Avenue #217 New York, NY 10010 13 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  16. 16. social networking profiles BLOG COMMUNITY SITES Xanga - http://www.xanga.com/ Xanga is a blog community hosting many of the functions of other social networking sites but is entirely based around blogs and bloggers. Each blogger has a profile and the ability to search other blogs based on popularity, browse individual profiles and join “blogrings.” Blogrings are communities of blogs built around a single topic. Value: If you intend to blog this could be a well used asset. Build a blogring, get social, and discuss and write about your business or the topics that your desired market would like to discuss. Bloggers respect those that participate and subscribe to other blogs over those that just push out blogs. With more readers comes more visibility and coverage . You don’t need to be a member to read the blogs. SOCIAL NEWS SITES N4g - http://www.n4g.com/ A social news site entirely addressing the gaming community (as in video games). Submit news, photos and discuss. Value: If your company is connected to the gaming community or gamer culture, then this is a great site with a lot of value. Slashdot - http://slashdot.org/ Slashdot is a news-based social networking site. User submitted news articles with discussion areas. Slashdot describes itself as a site containing ‘News for Nerds’. Tech oriented news bits, gaming, technology, science, and the like. Linux and Open Source play a large part in their news pieces. Value: A good resource for staying on top of things in web and tech industries. While there may not be much direct marketing value in the site it can be extremely useful as a research tool. Stay on top of technology, especially web based. Even if your not marketing to ‘nerds’, the articles will be valuable keeping you ahead of the technology curve. 388 Second Avenue #217 New York, NY 10010 14 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  17. 17. social networking profiles SOCIAL AGGREGATOR SITES FriendFeed - http://friendfeed.com/ FriendFeed is a social aggregator site giving you the ability to set up and subscribe to your friend’s other sites, blogs, links, and articles through a feed for automatic updates. Once you have a firmer grasp on the community it makes the function of the site easier, smoother and much less time consuming. Value: There may be a bigger advantage using this site over other social bookmarking sites, but need to decide if social bookmarking sites hold any value in your on line promotion. MEDIA SHARING SITES Flickr - http://www.flickr.com/ Flickr is a photography based social networking site. It has easy gallery features, comments and friends areas. Create your company’s online photo gallery here and link it from your website. It’s easy, free and also gives the opportunity for not just those who have clicked through from your website, but other fellow Flickr users can to take a look and comment on your photos as well. Value: Is your business driven by photography and image? Does your company host or attend public functions that you may photograph? Does your site have a gallery and if not do you want your site to have one? Flickr is a great tool to host photos and galleries with the opportunity to share them with others. 388 Second Avenue #217 New York, NY 10010 15 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  18. 18. social networking profiles MEDIA SHARING SITES TubeMogul - http://www.tubemogul.com/ Many social networking sites which are media sharing sites, and many of those are video specific. TubeMogul does the media sharing distribution work for you. An account with TubeMogul allows your video to be be distributed to ALL of the video sharing sites (YouTube, Vimeo, Viddler, MetaCafe, etc.) Value: YouTube itself is a great video sharing tool to network and receive feedback from peers in your industry, as well as possible future clients and customers. Now take that value and multiply it by quite a few sites! While YouTube is the king of video sharing sites, with this one website you can have your videos everywhere on the internet. Definite, strong value here. YouTube - http://www.youtube.com/ YouTube is a video sharing website where users can upload, view and share video clips. YouTube uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as videoblogging and short original videos. Other social networking aspects are built into YouTube as well. Friends, groups, subscriptions, comments, etc. are all features on YouTube. Value: A great tool to receive feedback on anything and everything video-based within your company. You’ve heard of YouTube of course, if you haven’t checked it out you really should. Do you have a speech on film? A commercial? A webinar? Get it up on YouTube and start a channel, the people will watch it and they will let you know what they think. Whether you like it or not. 388 Second Avenue #217 New York, NY 10010 16 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  19. 19. social networking profiles MISC. SOCIAL NETWORKING SITES Care2 – http://www.care2.com/ A community website based around green living, activism, non-profits and charity. Member profiles, blogs, stickies, discussion areas, and user comments. While it started in 1998, Care2 has become the MySpace of green living as well as a great resource for charity, activism and non- profit groups. Value: Care2 is akin to MySpace or Facebook for the green living, activism and charity world. If your business is involved in these fields and topics, yes. There is definite value and worth some further investigation. Current - http://current.com/ An entirely video based news and social networking site. Very similar to Newsvine but trade out the ability to write your own columns and replace it with the opportunity to vote, submit and discuss news videos from around the world. Current TV is also a live news channel on cable TV. As users vote on news stories, they are aired live on television. The user helps in the decision of what is the important news of the day. Value: Many of the same values as Newsvine but with the added element of the mass media venue of television. You can really just turn on the TV to see what the real news is. Whether politics, business or lifestyle-based you’ll know what people are talking about and what they want to see. A great research tool for getting to better understand the people you may want to reach. 388 Second Avenue #217 New York, NY 10010 17 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com
  20. 20. creative design strategic marketing guaranteed results 388 Second Avenue #217 New York, NY 10010 ph. 212.677.4050 f. 212.677.4051 www.bumblebeellc.com info@bumblebeellc.com

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