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Chapter Seven
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Chapter Seven

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Summary of Chapter for classmates to use as reference

Summary of Chapter for classmates to use as reference

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  • 1. Diffusions of Innovations by Everett M. Rogers Chapter Seven Outline
  • 2. Adopter Categories Rodgers pg. 282-285
    • Innovators: Venturesome
    • Early Adopters: Respect
    • Early Majority: Deliberate
    • Late Majority: Skeptical
    • Laggards: Traditional
  • 3. Chapter Seven Generalizations Rodgers p. 298
    • 7-1 Adopter distributions tend to follow an S-shaped curve over time and tend to approach normality.
    • 7-2 The relatively earlier adopters in a social system are no different from late adopters in age
  • 4. Character traits for Earlier adopters:
    • 7-3 have more years of formal education
    • 7-4 are more likely to be literate
    • 7-5 have a higher social status and
    • 7-6 have a greater degree of upward social mobility
    • 7-7 have larger-sized units , such as farms, companies, schools and so on.
  • 5. Personality Traits for Earlier adopters:
    • 7-8 have greater empathy
    • 7-9 Less dogmatism
    • 7-10 Greater ability to deal with abstractions
    • 7-11 Greater rationality
    • 7-12 Greater intelligence
    • 7-13 A more favorable attitude toward change
  • 6. Personality Traits for Earlier adopters: Continued
    • 7-14 A greater ability to cope with uncertainty and risk
    • 7-15 A more favorable attitude toward science
    • 7- 16 Less fatalism and greater self-efficacy
    • 7-17 Higher aspirations for formal education, higher-status occupations and so on.
  • 7. Communication behavior for Earlier adopters:
    • 7-18 have more social participation
    • 7-19 Are more highly interconnected in the interpersonal networks of their system
    • 7-20 Are more cosmopolite
    • 7-21 Have move contact with change agents
    • 7-22 Greater exposure to mass media channels
  • 8. Communication behavior for Earlier adopters: Continued
    • 7-23 Greater exposure to interpersonal communication channels
    • 7-24 Engage in more active information seeking
    • 7-25 Have greater knowledge of innovations
    • 7-26 Higher degree of opinion leadership
  • 9. Case Studies :
    • Hate Crime Laws
    • Amish
    • Cell phones Laggards in Hong Kong