Social Media MarketingFeatured in Chapter 2 What is Social Media Marketing and how you can use it in your business?
Facebook AdvertisingFeatured in Chapter 3 What is Facebook Advertising? What advertising options are available? What are the Facebook Presence Options for your business?
Facebook Advertising CampaignFeatured in Chapter 4 Running your first Facebook Advertising Campaign How to design your Facebook Ads? How to target your Ads? Effective Facebook Ad pricing
Campaign ManagementFeatured in Chapter 5 How to use the Facebook Ads Manager and create & report campaign results.
Effective Landing PagesFeatured in Chapter 6 How to create better landing pages for your Facebook and other online advertising campaigns.
Facebook PagesFeatured in Chapter 7 What are Facebook Business Pages? Creating a Facebook Page for Your Business Advertising your Facebook Page Using Facebook Insights
Facebook News Feed AdsFeatured in Chapter 8 What is Facebook News Feed Advertising? How to create a News Feed Ad for your business? Facebook News Feed Ad samples
Facebook GroupsFeatured in Chapter 9 Creating and advertising your Facebook Groups. Using Groups in your business marketing.
Facebook EventsFeatured in Chapter 10 What are Facebook Events and how to use them in your marketing? Creating your first Facebook Event Advertising your Events
Facebook PlacesFeatured in Chapter 11 Creating and advertising your own Facebook Places.
Facebook NotesFeatured in Chapter 12 What are Facebook Notes and how to use them in your marketing? Creating and advertising Facebook Notes
Facebook BadgesFeatured in Chapter 13 Creating your own Facebook Badges.
Facebook Social PluginsFeatured in Chapter 14 What are Facebook Social Plugins and how to use them in your marketing? Creating the Facebook Like button How to use Facebook Social Plugins on your website or blog