hello.
insightful
digital
advertising
about
Adtegrity delivers cross-screen
advertising solutions through
the use of display, mobile, and
video ads. Our strateg...
reachIn order to target an audience, you’ve first got to find them.
That’s done with reach, and Adtegrity delivers.
monthl...
brandtegrity
®
Building a brand isn’t easy. We
know – we’ve been providing
brand protection since 2007.
The last thing you...
campaign
Campaign management at
Adtegrity comes in four distinct
phases: Strategy, Targeting,
Optimization, and Analysis.
...
x x
strategizeBuilding your audience with targeting and planning.
By analyzing visited URLs and
other user habits, we buil...
target
day-
parting
demographic
device/
operating
system
location
region
DMA
city
zip
code
radius
language
gender
computer...
optimizeAdtegrity approaches optimi-
zation very aggressively. Trends
fluctuate quickly, and Adtegrity
has both the people...
analyze
When your campaign ends, the
work isn’t over. Adtegrity per-
forms a thorough analysis of
campaign results and del...
why choose
adtegrity?
We think it’s time you experi-
enced something different in
online advertising. Start with
Adtegrity...
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Adtegrity's Media Kit 2013

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Adtegrity's Media Kit 2013

  1. 1. hello. insightful digital advertising
  2. 2. about Adtegrity delivers cross-screen advertising solutions through the use of display, mobile, and video ads. Our strategic rela- tionships with top-tier prop- erties and all major inventory sources provide us with an extensive global reach. Since 1999, we have been developing customized solu- tions for brands, agencies, and performance marketers. Lever- aging data from our propri- etary suite of targeting and optimization tools allows us to increase levels of engagement and performance for our clients. Clients collaborating with Adtegrity benefit from the expertise and insight of our seasoned staff, powerful optimization technology, and passion for the industry. Adtegrity is proud to maintain compliance with the IAB Network and Exchanges as well as an A+ rating with the Better Business Bureau.
  3. 3. reachIn order to target an audience, you’ve first got to find them. That’s done with reach, and Adtegrity delivers. monthly impressions 200,000,000u n i q u e u s e r s monthly + 97% delivery to of the world’s countries 1500 hand-selected strategic partners top10countries france italy netherlands philippines saudi arabia united arab emirates united states canada united kingdom australia all-accesspass industry exchanges • all major inven- tory sources • top-tier web properties in-app inventory • international Video mobile display 300 million 750 16.5 million billion
  4. 4. brandtegrity ® Building a brand isn’t easy. We know – we’ve been providing brand protection since 2007. The last thing you need is your carefully cultivated brand showing up on or next to questionable, adult, or illegal content. That’s where Brand- tegrity® comes in. Built from the ground up with input from high-end brand advertisers, Brandtegrity® offers several layers of protection for your brand when you advertise with Adtegrity. The Brandtegrity® philosophy is simple: we’re as flexible as you need us to be and as tough as you demand. We concen- trate our efforts on the URLs where your campaign runs and monitor performance as an element of quality and safety. Real-time monitoring of where your campaign delivers is easy with Adtegrity. See URL’s, unique visitors, run whitelists, blacklists, work within channels or run of network with filtering. Brandtegrity has you covered with complete reporting, moni- toring,andissueresolution. Ask your representative for details about how to add affordable real-time monitoring to your next campaign. Front-to-back brand protection.
  5. 5. campaign Campaign management at Adtegrity comes in four distinct phases: Strategy, Targeting, Optimization, and Analysis. Each phase plays an important role in the success of your cam- paign and is tailored to individ- ual clients based on historical record, real time data, and complete post-flight analysis. management strategize TARGET optimize analyze
  6. 6. x x strategizeBuilding your audience with targeting and planning. By analyzing visited URLs and other user habits, we build audiences that are more like- ly to engage with your cam- paign. behavior Reach previous site visitors again, with a different mes- sage. Retargeting is char- acterized by lower spend and higher engagement rates. retargeting Adtegrity creates a custom- ized media plan that uses spe- cific domain targeting and a selection of over 1500 channels and sub-chan- nels. custom profiles Using non-identifiable cam- paign history and URL scoring, Adtegrity customizes a prov- en strategy and puts it to work for you. = look-alike BidBright is ideal for cost-conscious clientshighlyfocusedonperformance. Utilizing a Dynamic CPM pricing model, Adtegrity can maximize exposure, reduce cost, and increase overall performance. bidbright
  7. 7. target day- parting demographic device/ operating system location region DMA city zip code radius language gender computer tablet phone choose specific device type (e.g. iPhone 5 only) browsers audience user country age operating systems (e.g. IOS, Windows 8, Android) time of day day of week channel frequency 3rd-party data site
  8. 8. optimizeAdtegrity approaches optimi- zation very aggressively. Trends fluctuate quickly, and Adtegrity has both the people and processes in place to constantly monitor these trends for optimal performance. We monitor every change with SmartSuite and our Account Management team makes hand tuned adjustments. Our staff of data analysts pore over data from every campaign, looking for indicators of trends, both up and down. Based on that analysis, Adtegrity makes adjustments to your campaigns, fine-tuning them to perfection. After pinpointing the areas and methods used to optimize effec- tively,wetookthatknowledgeand built SmartSuite. Our SmartSuite technology is a set of optimization tools consisting of powerful algo- rithms and customizable inputs that allow us to analyze millions of channel, publisher, and website data points to make targeting and bidding changes appropri- ately per each individual adver- tiser’s goals. Our system allows for full flexibility and manual adjustments by our skilled team of account managers and data analysts. SmartSuite is a proprietary set of optimi- zation tools and tactics, customized for each advertiser. SmartSuite allows us to optimize towards many different types of goals (CPA, CPO,CTR,andCPC)andconversionattribution models. Because trends change constantly, new optimization methods and strategies are formulated and built into SmartSuite.
  9. 9. analyze When your campaign ends, the work isn’t over. Adtegrity per- forms a thorough analysis of campaign results and delivers it to you, along with our rec- ommendations and strategies for the next flight. We call it a D-Brief® , and it’s available with every campaign. You can help guide this analy- sis with specific questions you may have, or just let the Adteg- rity team compile the primary data points of interest. Our D-Brief® process helps to make each campaign with Adtegrity better than the last, and allows you to take valuable insights and apply them to other mar- keting channels. d-brief®
  10. 10. why choose adtegrity? We think it’s time you experi- enced something different in online advertising. Start with Adtegrity’s comprehensive campaign planning, backed up by historical data, intimate knowledge of current trends, and years of experience. Succeed with powerful perfor- mance-driven campaign opti- mization that is highly nimble, thanks to our extensive reach, proprietary tools, and data experts. Resteasywithpersonal service from your Account Manager and the brand safety providedbyourfull-timeQuality Assurance team. Finish strong with real results and strategies for your next campaign. thank you. Adtegrity 38 Commerce Ave SW Suite 200 Grand Rapids, MI 49503 USA Marcus Ritsema Account Executive marcus.ritsema@adtegrity.com P: 616.285.6823 M: 616.915.5159 http://www.linkedin.com/in/marcusritsema www.adtegrity.com insightful advertisingdigital

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