Mobile: Consistency in
our work process
Interaction South America 2013
November 13th -16th

Proprietary & Confidential. © ...
Why Mobile?

Proprietary & Confidential. © 2013 R/GA All rights reserved.

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Web app Windows
Cell Tower

Tablet

Google Glass
Server

Android

canvas

location

Timeline
Native
phonegap
RWD
iOS Cloud...
Proprietary & Confidential. © 2013 R/GA All rights reserved.

/5
Proprietary & Confidential. © 2013 R/GA All rights reserved.

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Why consistency in our work process?

Proprietary & Confidential. © 2013 R/GA All rights reserved.

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Source: http://howmuchtomakeanapp.com/

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/8
Source: http://howmuchtomakeanapp.com/

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/9
Source: http://howmuchtomakeanapp.com/

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 10
Source: http://howmuchtomakeanapp.com/

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 11
Source: http://howmuchtomakeanapp.com/

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 12
$
Time

Budget

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/ 13
People

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/ 14
Consistency means putting everyone on
the same page.

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/ 15
Within your team

Visual Designers, Developers, Engineers,
UX Designers, Project Managers…

Proprietary & Confidential. © ...
Outside your team

End-Users, Customers, Marketing Teams,
Product Teams, Design Teams…

Proprietary & Confidential. © 2013...
And they all have an opinion.

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/ 18
So how can I be fast?

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/ 19
So how can I be efficient?

Proprietary & Confidential. © 2013 R/GA All rights reserved.

$
/ 20
How can I be Consistent?

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 21
Prototyping helps managing expectations

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/ 22
Prototype with your team

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 23
Prototype with people outside your team

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/ 24
But prototyping can take hours…

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/ 25
Early in the process…

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/ 26
Prototype

Sketch

Test

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/ 27
Sketch using a template

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 28
Use tools to quickly prototype

POP

InVision

Proprietary & Confidential. © 2013 R/GA All rights reserved.

Proto.io

/ 2...
It’s all about
play

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/ 30
Repeat, Refine, Repeat, Refine…

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 31
Just like every approach, here is a
checklist…

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 32
Checklist…
Schedule sketching sessions

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 33
Checklist…
Schedule sketching sessions
Look for references

Proprietary & Confidential. © 2013 R/GA All rights reserved.

...
Checklist…
Schedule sketching sessions
Look for references
Create quick prototypes

Proprietary & Confidential. © 2013 R/G...
Checklist…
Schedule sketching sessions
Look for references
Create quick prototypes
Schedule testing sessions

Proprietary ...
Checklist…
Schedule sketching sessions
Look for references
Create quick prototypes
Schedule testing sessions
Repeat, refin...
We are on the business of managing
people’s expectations.

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/...
Thank You.
Marcus Pérez Cervantes
marcus.perez@rga.com
@mperezcer

Proprietary & Confidential. © 2013 R/GA All rights reserved.

/ 40
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Mobile: Consistency in our work process

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  • Introduce myself and say that the presentation will be in English
  • - Have your team sketch on the same templates and use the same patterns library.
  • Consistency is a consequence of getting everyone
  • Mobile: Consistency in our work process

    1. 1. Mobile: Consistency in our work process Interaction South America 2013 November 13th -16th Proprietary & Confidential. © 2013 R/GA All rights reserved.
    2. 2. Why Mobile? Proprietary & Confidential. © 2013 R/GA All rights reserved. /2
    3. 3. Proprietary & Confidential. © 2013 R/GA All rights reserved. /3
    4. 4. Web app Windows Cell Tower Tablet Google Glass Server Android canvas location Timeline Native phonegap RWD iOS Cloud watch Costs device Resolutions 3G/4G Context Xcode Mobile Site Camera Hybrid data gira Security Performance compatibility hardware Sensors Proprietary & Confidential. © 2013 R/GA All rights reserved. /4
    5. 5. Proprietary & Confidential. © 2013 R/GA All rights reserved. /5
    6. 6. Proprietary & Confidential. © 2013 R/GA All rights reserved. /6
    7. 7. Why consistency in our work process? Proprietary & Confidential. © 2013 R/GA All rights reserved. /7
    8. 8. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. /8
    9. 9. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. /9
    10. 10. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. / 10
    11. 11. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. / 11
    12. 12. Source: http://howmuchtomakeanapp.com/ Proprietary & Confidential. © 2013 R/GA All rights reserved. / 12
    13. 13. $ Time Budget Proprietary & Confidential. © 2013 R/GA All rights reserved. / 13
    14. 14. People Proprietary & Confidential. © 2013 R/GA All rights reserved. / 14
    15. 15. Consistency means putting everyone on the same page. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 15
    16. 16. Within your team Visual Designers, Developers, Engineers, UX Designers, Project Managers… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 16
    17. 17. Outside your team End-Users, Customers, Marketing Teams, Product Teams, Design Teams… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 17
    18. 18. And they all have an opinion. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 18
    19. 19. So how can I be fast? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 19
    20. 20. So how can I be efficient? Proprietary & Confidential. © 2013 R/GA All rights reserved. $ / 20
    21. 21. How can I be Consistent? Proprietary & Confidential. © 2013 R/GA All rights reserved. / 21
    22. 22. Prototyping helps managing expectations Proprietary & Confidential. © 2013 R/GA All rights reserved. / 22
    23. 23. Prototype with your team Proprietary & Confidential. © 2013 R/GA All rights reserved. / 23
    24. 24. Prototype with people outside your team Proprietary & Confidential. © 2013 R/GA All rights reserved. / 24
    25. 25. But prototyping can take hours… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 25
    26. 26. Early in the process… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 26
    27. 27. Prototype Sketch Test Proprietary & Confidential. © 2013 R/GA All rights reserved. / 27
    28. 28. Sketch using a template Proprietary & Confidential. © 2013 R/GA All rights reserved. / 28
    29. 29. Use tools to quickly prototype POP InVision Proprietary & Confidential. © 2013 R/GA All rights reserved. Proto.io / 29
    30. 30. It’s all about play Proprietary & Confidential. © 2013 R/GA All rights reserved. / 30
    31. 31. Repeat, Refine, Repeat, Refine… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 31
    32. 32. Just like every approach, here is a checklist… Proprietary & Confidential. © 2013 R/GA All rights reserved. / 32
    33. 33. Checklist… Schedule sketching sessions Proprietary & Confidential. © 2013 R/GA All rights reserved. / 33
    34. 34. Checklist… Schedule sketching sessions Look for references Proprietary & Confidential. © 2013 R/GA All rights reserved. / 34
    35. 35. Checklist… Schedule sketching sessions Look for references Create quick prototypes Proprietary & Confidential. © 2013 R/GA All rights reserved. / 35
    36. 36. Checklist… Schedule sketching sessions Look for references Create quick prototypes Schedule testing sessions Proprietary & Confidential. © 2013 R/GA All rights reserved. / 36
    37. 37. Checklist… Schedule sketching sessions Look for references Create quick prototypes Schedule testing sessions Repeat, refine, repeat, refine Proprietary & Confidential. © 2013 R/GA All rights reserved. / 37
    38. 38. We are on the business of managing people’s expectations. Proprietary & Confidential. © 2013 R/GA All rights reserved. / 38
    39. 39. Thank You.
    40. 40. Marcus Pérez Cervantes marcus.perez@rga.com @mperezcer Proprietary & Confidential. © 2013 R/GA All rights reserved. / 40
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