Kent Freeman of Vital Source Technologies, Inc., a solution provider at the marcus evans University CXO Summit 2013, discusses why universities should consider switching to e-content. Interview with: Kent Freeman, Chief Operating Officer, Vital Source Technologies, Inc.

1. E-Content is Part of the
Future of Education
using their own devices to access all anywhere learning. As more institutions
types of learning services. E-content in add offerings adapt to new learning
the forms of e-textbooks and reference environments, universities will need to
materials are providing enhanced embrace new ways of thinking and
learning experiences and cost savings acting, including the adoption of
over the traditional course materials. comprehensive e-content strategies.
The future is shaping itself in
unpredictable ways and universities
should take advantage of technology,
and all it offers, to prepare now for this
paradigm shift.
Interview with: Kent Freeman, Chief How can they ensure their
Operating Officer, Vital Source e-content strategy is a success?
Universities
Technologies, Inc.
A significant percentage of students will
want to use their e-textbooks and digital
“Accessible, interactive digital content is
a big part of the future of education,”
according to Kent Freeman, Chief
reference materials without having to
negotiate web connections, speeds, and
latency to do so. The convenience of
should
Operating Officer, Vital Source
Technologies, Inc. “Universities that
using content when, where and how the
user would like is critically important in prepare
have not already begun, should start the education market.
developing their overall e-content
strategy, so they can help shape the What strategies for becoming more
for this
paradigm
space as the market continues to financially healthy and competitive
mature,” Freeman went on to say. could you suggest?
From a solution provider company
attending the marcus
University CXO Summit 2013 in
evans
Universities are constantly being
challenged in a myriad of ways - from
improving student performance to
shift
Atlanta, Georgia, February 11-12, “doing more with less” to becoming
Freeman discusses what the future of more efficient in administrative
education holds and how university processes.
CEOs should prepare.
From a technology perspective, I
Why should universities consider a recommend that universities continue to
shift to e-content? adopt robust e-content solutions that
are proven to improve student
Affordable and pervasive technology is experiences and learning outcomes.
changing the way educational publishers
create content, university professors What does the future of education
teach, and how students learn. hold? How should university CEOs
Publishers are using technology to their prepare?
advantage, creating content that is
adaptive to student needs, instructors Education is reshaping itself in
are using e-content tools to improve unpredictable ways, leveraging
learning outcomes, and students are technologies to support anytime,

2. About the University CXO Summit 2013
marcus evans Summits deliver
peer-to-peer information on
This unique forum will take place at the Ritz Carlton, Buckhead, Atlanta, Georgia,
strategic matters, professional
February 11-12, 2013. Offering much more than any conference, seminar or trade
trends and breakthrough
show, this exclusive meeting will bring together esteemed industry thought leaders
innovations.
and solution providers to a highly focused and interactive networking event.
www.universitycxosummit.com
Contact
Please note that the Summit is a
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits
closed business event and the
Division
number of participants strictly
limited.
Tel: + 357 22 849 313
Email: press@marcusevanscy.com
For more information please send an email to info@marcusevanscy.com
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About Vital Source Technologies, Inc.
Ingram's Vital Source Technologies Inc., is known for its VitalSource Bookshelf® e-textbook platform. With 2.7 million registered
users on 6,000 campuses worldwide, the platform is the preferred and most used e-textbook delivery solution in higher education
today. The company's media services group, is a leading developer of award-winning interactive applications and rich media
products for educational publishers.
www.vitalsource.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
To view the web version of this interview, please click here: www.universitycxosummit.com/KentFreeman