Interview with: Feng Jiang, Design Director, China Vanke


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Interview with: Feng Jiang, Design Director, China Vanke

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Interview with: Feng Jiang, Design Director, China Vanke

  1. 1. Interview with: Feng Jiang, Design Director, China Vanke “Most real estate developers in China today are focused on getting instant results with their investments and not necessarily developing very sustainable infrastructure. Their short-sighted view will create problems in the future, and they might have to spend a lot of money and time on solving those issues,” says Feng Jiang, Design Director, China Vanke, the largest residential real estate developer in China. Jiang is a keynote speaker at the upcoming marcus evans Asian I n f r a s t r u c t u r e & P r o p e r t y Development Summit 2013, in Macao, Asia Pacific, 21 - 22 October. Could you give us a brief overview on the Chinese real estate market? W h a t a r e t h e in v e s t m en t opportunities? In China there is a housing bubble right now in tier one and two cities. The price of housing has skyrocketed, and in some cases it is more than 20 times people’s annual income. Most real estate developers are looking for instant results. That is human nature. They develop to sell and get a return, as quick as possible. However, this is not a sustainable way of doing business. They should not have such a short-sighted view. At the moment, China is growing wildly without logic and proper standards, which will be a problem in the future. Vanke does not participate in this trend. We try to build affordable housing, developing large areas on the outskirts of cities where land prices are cheaper, to meet the demand from working class people. That is how we are trying to solve the issue of the overheating Chinese real estate market. How does Vanke combine design and comfort, while ensuring affordability for customers? We have a number of cost control strategies in place. We have standard- ised our design and construction processes, and use our own materials when possible. We can also negotiate lower prices with our suppliers due to the large volumes involved. In terms of the design, our aim is to be a bit more stylish than some other products in the market, but not very different looking in order to accommodate different tastes. Our buildings have a simple and modern look, as that keeps our costs down. At the same time, we are very keen on quality control. At the end of the day, customers are looking for a quality home to live in for at least 20 years. Using quality materials may shrink our return on investment, but we are not as greedy as some other developers, paying more attention to our reputation than a quick return. How do you ensure space is utilised effectively? The Chinese government’s new 90/70 rule means 70 per cent of units need to be smaller or equal to 90 square meters. It is Chinese custom that when a couple has a baby, the parents move in until the child is one to five years old. People want a long-term place to stay, so a 90 square meter housing unit has to hold at least five people. The floor design must be very efficiently designed for three generations to live under the same room comfortably. We interview our customers to identify how we can improve and ensure no space is wasted. Any final thoughts? Developers must focus on sustainability, otherwise issues will accumulate and turn into a public problem. Governments are not capable of solving this on their own. Developers must not focus on the very limited area of what they develop, but on the bigger picture of developing the city. Customers are looking for a quality home to live in for at least 20 years Developing Sustainably in China: Why Developers Need a More Far-Sighted Viewpoint
  2. 2. The marcus evans Summits group delivers peer-to-peer information on strategic matters, p r o f e s s i o n a l t r e n d s a n d breakthrough innovations. Please note that the Summit is a closed business event and the number of participants strictly limited. About the Asian Infrastructure & Property Development Summit 2013 This unique forum will take place at The Venetian Macao-Resort-Hotel, Macao, Asia Pacific, 21 - 22 October 2013. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on cost-effective project delivery, securing project financing, the latest design trends and green building. About marcus evans Summits marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings. For more information, please visit: Upcoming Events Infrastructure & Property Development MEA Summit - To view the web version of this interview, please click here: Contact Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division Tel: + 357 22 849 313 Email: For more information please send an email to All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to