Interview with: Richard Doone,
Managing Director (Far East),
Conran + Partners
“In Asia, property developers need to
provi...
The marcus evans Summits
group delivers peer-to-peer
information on strategic matters,
p r o f e s s i o n a l t r e n d s...
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Aipd summit 2013 richard doone news releaseInterview with: Richard Doone, Managing Director (Far East), Conran + Partners

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Interview with: Richard Doone, Managing Director (Far East), Conran + Partners, an architecture and design company at the marcus evans Asian Infrastructure & Property Development Summit 2013, on project planning and sustainable developing.

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Aipd summit 2013 richard doone news releaseInterview with: Richard Doone, Managing Director (Far East), Conran + Partners

  1. 1. Interview with: Richard Doone, Managing Director (Far East), Conran + Partners “In Asia, property developers need to provide greater focus on environmental and sustainability issues, and on optimising the use of diminishing resources,” advises Richard Doone, Managing Director (Far East), Conran + Partners. Renewable energy sources are not always a priority on projects due to their initial capital cost and developers’ preference to adhere to precedent. This focus has to change, Doone adds. Conran + Partners is an architecture and design company attending the marcus evans Asian Infrastructure & Property Development Summit 2013, in Macao, Asia Pacific, 21 - 22 October. What do property developers need to pay more attention to? Why should they get out of their comfort zone? Property developers need to prioritise the environmental and sustainability challenges, and provide greater focus on meeting the needs of today’s society without compromising the needs of future generations. This is particularly challenging in Asia where extreme heat and high levels of humidity place a heavy energy demand on controlling the internal conditions of buildings. The long-term solution to this is renewable energy. The sooner we accept this and invest appropriately in sources such as wind, tidal and solar energy, the more robust and sustainable the legacy we will create for future generations. Developers need to progress beyond what they did on previous projects and what they know best, and take courageous steps. Should this responsibility fall on the shoulders of developers only? How should they work with governments to achieve this? It has to work at various levels. At a macro level governments have to lead the way and fund research and implementation. However, on the project level there is also much that can be done and developers should start every project with an awareness of sustainability. On the micro level this can be as simple as choosing taps that help save water and the materials used to construct the building. At the same time developers need to put pressure on governments to do more on developing renewable energy resources. What architectural and design trends could developers in Asia capitalise on? There has been an evolving shift in recent years away from generic international designs to designs that place far more importance on local responsiveness in terms of culture, climate, economics and style. It is becoming more important to create designs appropriate to local conditions. Whilst the idea of thinking global and acting local is ubiquitous, this does not mean it is not relevant. Developers are under pressure to make their projects stand out. Is “differentiation” the way to go? There is too much emphasis placed on architectural differentiation. It is not enough to create another iconic structure. This is the obvious and easiest option, but it is ultimately self- defeating. If every single building seeks to be iconic, then there will be no urban context from which to stand out. If you consider the most beautiful places or cities around the world, they are built on a visual collective with the appropriate icons standing out. For example, Paris needs only one Eiffel Tower! The challenge for developers is: what other aspects of differentiation can they apply to a project? They need to start by researching the competition and identifying gaps and opportunities in the marketplace. Differentiation can be as much about the use or mix of the development, as its iconic architecture. What is key to success in this field? Planning. Too many projects start off without proper planning. Having a single shared vision that people can relate and refer to is also a good practice. Developers also need to be realistic about the project budget. This does not mean they have to spend more. It is that projects have a tendency to go wrong when the aspirations for the project are out of sync with the budget and programme. That all relates back to developing a comprehensive and realistic project plan from the start. The long-term solution to this is renewable energy Sustainable Developing in Asia
  2. 2. The marcus evans Summits group delivers peer-to-peer information on strategic matters, p r o f e s s i o n a l t r e n d s a n d breakthrough innovations. Please note that the Summit is a closed business event and the number of participants strictly limited. About the Asian Infrastructure & Property Development Summit 2013 This unique forum will take place at The Venetian Macao-Resort-Hotel, Macao, Asia Pacific, 21 - 22 October 2013. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on cost-effective project delivery, securing project financing, the latest design trends and green building. www.aipdsummit.com About Conran + Partners Conran + Partners is the architecture and design company of Sir Terence Conran. Created in 1980, it has two UK offices based in London and Brighton. The company provides masterplanning, architecture, interiors, product, graphics and branding design services and has worked in 20 countries around the world. Conran + Partners work on projects across a wide range of sectors including hotels, spas, restaurants & bars, residential, offices, retail, museums and exhibitions. www.conranandpartners.com About marcus evans Summits marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings. For more information, please visit: www.marcusevans.com To view the web version of this interview, please click here: www.aipdsummit.com/RichardDoone Contact Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division Tel: + 357 22 849 313 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

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