Telstra Phonewords to join the CMO Summit 2013 taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia, 12-14 August 2013. marcus evans is pleased to announce the participation of Telstra Phonewords as a Sponsor at the CMO Summit 2013 taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia 12-14 August 2013.

1. press release
Telstra Phonewords to join the CMO Summit 2013 taking place at the RACV Royal Pines
Resort, Gold Coast, Queensland, Australia, 12-14 August 2013.
marcus evans is pleased to announce the participation of Telstra Phonewords as a Sponsor at the CMO
Summit 2013 taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia 12-14 August
2013.
About the Summit
The CMO Summit provides a unique and exclusive forum for chief marketing executives and agencies and
consultants to focus in an intimate environment on discussions around the key new drivers shaping the
marketing agenda today. More details about the CMO Summit 2013 can be found here.
About the Company
Take advantage of people's natural ability to recall words better than numbers. Research shows that
consumers are five times more likely to remember a Phoneword than a traditional phone number.* What's
easier for your customers and prospects to remember - 1300 746753 or 1300 SIMPLE?
 Easy to remember equals more calls. Most of your prospects can't respond to your advertising at the time
they see them. Phonewords are proven to make recalling your contact details easier when they're ready
to act.
 Increased advertising response rates. More calls means greater return on your marketing and advertising
spend.
 Higher customer retention. We may not want to admit it, but customers are often distracted, rushed and
forget who they used last time. That's when being easy to remember is critical.
 Build value into your online strategy. A Phoneword can help your brand stand out online - from tweets to
SEO, a Phoneword creates a lasting impression.
A Telstra Phoneword is an easy and affordable brand extension that increases advertising response rates up to
5 times, delivering more leads for your business. That's why over 35,000 businesses in Australia use
Phonewords, using this asset to underpin all their marketing and advertising initiatives.
Telstra Phonewords is Australia's leading Phoneword provider. With over 7,000 PhoneWords available, you
are bound to find the perfect Phoneword for your business at Telstra Phonewords.
We would like the opportunity to tell you more about how Telstra Phonewords can help you achieve better
results from your marketing activities.
*Roy Morgan Phone Word Awareness and Usage Report 2008
www.telstraphonewords.com.au
More Info
For further information on the CMO 2013 programme please contact
Raya Ivanova, Marketing PR & Communications Manager
raya.PRsummits@marcusevanskl.com / http://www.cmoanzsummit.com/pr
http://www.linkedin.com/groups?gid=3379860&trk=hb_side_g www.slideshare.net/MarcusEvansMarketing
http://twitter.com/meSummitsMkt www.youtube.com/user/MarcusEvansMarketing