The Case for Multi-Touch Pharma Marketing                                            All too often, our clients are printi...
About the PharmaMarketing Summit 2013  The      Marketing      Network         -  marcus evans Summits group              ...
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The Case for Multi-Touch Pharma Marketing - Nicholas Brusco, EarthDigital, an EarthColor company


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Nicholas Brusco of EarthDigital, a solution provider at the marcus evans PharmaMarketing Summit 2013, on the impact of multi-touch marketing.
Interview with: Nicholas Brusco, President, EarthDigital, an EarthColor company

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The Case for Multi-Touch Pharma Marketing - Nicholas Brusco, EarthDigital, an EarthColor company

  1. 1. The Case for Multi-Touch Pharma Marketing All too often, our clients are printing With marketing budgets getting tighter large quantities of collateral in advance, and an increased focus on return on when it is highly possible that they will investment, we believe all of these want to or have to change the content touches are required to get as much out at some point. We promote taking of the client experience as possible. advantage of our just-in-time production capabilities. Could you tell us more on how they can engage with customers? What we preach is to learn something new about the client or recipient, They shouldInterview with: Nicholas Brusco, whether it is a physician, payer, orPresident, EarthDigital, an patient, and leverage that informationEarthColor company every time they interact, accompanying make sure them through their journey regardless of what touch points the marketingMany pharmaceutical marketers are campaign allows for.not taking advantage of the impact thatmulti-touch marketing can have on theircampaigns, according to NicholasBrusco, President, EarthDigital, an We believe that all media, whether print, email, SMS or social media, has the potential and responsibility to that withEarthColor company. Often, campaignsare executed as one-offs without thebenefits of leveraging information f u r t h er t h e c o m m u n i c a t i o n a n d relationship. every touch, there is angained from a previous touch, he went How could they ensure marketingon to say. campaigns are done right, on time and on budget? What questions do opportunityAs a solution provider company at the you ask?marcus evans PharmaMarketingSummit 2013, in Palm Beach, Florida, Our questions revolve around theMay 8-10, Brusco puts pharmaceutical requirements for the end product and itsproduct marketing under the spotlight.What tools are pharma marketers use, and also around content. What things impa ct change? W e are interested in who their clients are and to furthernot taking advantage of today?Many pharmaceutical marketers are not what are the calls to action from a recipient, so that we can understand how we can make the piece better and the relationshiptaking advantage of multi -touch more or the opportunities toincrease the impact of each touch and Being clear about specifications is key tofuture touches by leveraging the meeting client expectations. Once thereinformation gained throughout the client is an understanding, we put together aor patient journey. plan and execute on it.Often campaigns are executed as one- Any final comments?offs without the perspective of thelarger marketing effort. Similarly, those It is a dynamic time and pharmaceuticalmarketing to physicians are often companies are confronted with a lot ofunaware of the efforts their colleagues challenges; utilizing integratedare putting into reaching out to marketing will be key to their success.patients. Campaigns are not well timed Pharmaceutical marketers today need toin many cases and variable data is not consider their message across all ofput to good use, which would allow their touch points. They should makemarketers to change their message sure that with every touch, there is andepending on the circumstance. opportunity to further the relationship.
  2. 2. About the PharmaMarketing Summit 2013 The Marketing Network - marcus evans Summits group This unique forum will take place at The Ritz-Carlton, Palm Beach, Florida, May delivers peer-to-peer information 8-10, 2013. Offering much more than any conference, exhibition or trade show, this on strategic matters, professional exclusive meeting will bring together esteemed industry thought leaders and trends and breakthrough solution providers to a highly focused and interactive networking event. innovations. Contact Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division Please note that the Summit is a closed business event and the Tel: + 357 22 849 313 Email: number of participants strictly limited. For more information please send an email to All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout EarthColorEarthColor has developed a distributed marketing management platform known as Pando™, and configured it for thePharmaceutical Industry. Pando empowers your sales and marketing teams to effectively manage your marketing initiatives in asingle, scalable and customizable interface. Employees are able to share information both vertically between management andsupport levels, and laterally across all departments. Corporate graphic standards, compliance updates, formulary requirements andFDA regulations are all maintained within the Pando platform.Pando brings you the best of marketing and technology, helping you grow and manage your marketing initiatives whileenhancing collaboration between all branches of your business. Great marketing is rooted in great technology, and Pando deliversboth.www.earthcolor.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsCMO Summit (Asia Pacific) - www.cmoanzsummit.comTo view the web version of this interview, please click here: