Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder
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For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com Victoria Cooper, Marketing Director at Goodman Fielder discussing Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder at the CMO ANZ Summit 2015.
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Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder
- 2. The next 45 minutes • Setting the scene • 101 of the MarketingAcademy • Sharing the learnings • Questions 2
- 3. todays marketing leaders commercially astute creative superpowers data analysts powerful people leaders strategists digital gods skilled project managers technology geeks expert communicators consummate influencers social media gurus brand champions planners managers innovators customer insight financial whiz kids ambitious customer product experts obsessed driven results focussed self motivated entrepreneurial hungry curious loyal engaging high IQ high EQ left brain right brain responsible accountable better faster sharper…..
- 5. What is the marketing academy 5
- 6. Leadership the Ed Smith way 6
- 7. Leadership on and off the field 7 Source: John Eales
- 8. The living leader 8 Source: Penny Ferguson
- 10. Leadership in testing times 10 Source: Major Arthur Denaro
- 11. Marketer to GM to CEOs 11 Source: Robert Rietbroek Kimberly-Clark
- 12. The 7 steps of changing culture Dr Rene Carayol 12
- 13. Being the first follower 13
- 14. “Creativity is the most important leadership quality for success in business” 14Source: Dr Ken Hudson lecture UK Professor, Richard Wiseman, 59 seconds, Think a little - change a lot, Pan Books, 2009, pg. 116. Magic Formula &
- 15. 15 The Ideas Blitz – 5 step process: Start Evaluate EnhanceAction Connect
- 16. Power of 3 tool and Bisociative Thinking Usual Different Cafe Radical Car Wash ? What happens here? 16 Source: Arthur Koestler 1964.
- 17. How to be a wonderful marketer 17 Source: Professor Mark Ritson
- 18. Utilise a business coach to be apart of the top 15% 18 Results Actions Thinking At Cause/At Effect Focus Map Advanced Questioning Skills
- 19. Mentoring sessions 19 Matt Tapper National Marketing Director Lion Ed Smith CMO Foxtel Inese Kingsmill Director of Communications Telstra Andy Bateman Director Telstra Business Quarterly Monthy Weekly Daily Process People Big Picture $$
- 20. Leadership is the art of accomplishing more than the science of management says is possible
- 21. Brand turnarounds when others say it can’t be done 21 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 - 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 Tonnes$M 45.0 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 NSV CBM Tonnes +3 value share +4 volume share +$.5M EBIT January 2015 August 2015
- 22. Key learning to finish on 22
- 24. For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com