Delivering the Best IP Results

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Delivering the Best IP Results: Interview with: Loek Penders, Director of IP, Akzo Nobel, a speaker at the marcus evans IP Law European Summit 2012, discusses how to focus innovation efforts to …

Delivering the Best IP Results: Interview with: Loek Penders, Director of IP, Akzo Nobel, a speaker at the marcus evans IP Law European Summit 2012, discusses how to focus innovation efforts to deliver the best IP results for the organisation.

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  • 1. Delivering the Best IP ResultsInterview with: Loek Penders, other IPs, such as artistic packaging and involved early in the process. She/heDirector of IP, Akzo Nobel marketing material. can develop an IP strategy aimed at building the best possible global IP asset However, facilitating this process can be base, steering innovative efforts in thatThe main duty of Intellectual tough. Many IP functions have direction and mitigating risks along theProperty (IP) directors should be to traditionally operated relatively way. Implementation of the strategyhelp the business focus on and prioritise fragmented, with separate trademark, requires a lot of planning andits innovation and brand building patent and licensing groups. It is a coordination, and a strong lead from theinitiatives, and bring it all together to challenge to serve the business as a in-house IP Counsel. It has becomeensure the best IP results for the consolidated service and help to build more complex to navigate through theorganisation, says Loek Penders, strong IP assets, but that is the best global complexities, but at the sameDirector of IP, Akzo Nobel. way for out-winning the competition. time more exciting and rewarding.A speaker at the marcus evans IP Is the relationship with outsideLaw European Summit 2012 in counsel a factor for success?Noordwijk aan Zee, The Netherlands,October, Penders offers his suggestions With budgets under pressure, many in-for IP protection and ensuring the bestpossible protection for new products andinitiatives, in all respects. house IP managers are looking at reducing outside counsel spend. At the same time, having to do more with less, It isHow can IP Counsel make sure theircompany’s IP assets do not suffer IP functions rely heavily on outside counsel to take on peak load and provide flexible resources. a challengeas a result of budget cuts?The major challenge for IP departments This means that building a good relationship with selected outside to servetoday is getting research anddevelopment and marketingorganisations to focus their efforts on counsel, firms that know you well and that you know well, where there are agreed processes and communication, is the businessinnovations that will deliver the best IPassets. important for an effective cooperation. as aHow could the value of IP assets bemaximised? Globalisation and global operations are further challenging IP Counsel. How can IP assets be properly consolidatedThe best value one can get from IP andinnovation efforts is by combiningvarious types of innovation and brand managed in this setting, where multiple jurisdictions are involved? serviceidentities together. For instance, Innovation and branding projects havebuilding brand identity along with become more global in nature. To addinteresting technical innovations and the most value, the IP Counsel must be
  • 2. About the IP Law European Summit 2012 The Legal Network – marcus evans Summits group This unique forum will take place at the Grand Hotel Huis Ter Duin, Noordwijk aan delivers peer-to-peer information Zee, The Netherlands, October 2012. Offering much more than any conference, on strategic matters, professional exhibition or trade show, this exclusive meeting will bring together esteemed trends and breakthrough industry thought leaders and solution providers to a highly focused and interactive innovations. networking event. The Summit includes presentations on managing, valuing and monetising the organisation’s intellectual property assets. www.iplawsummiteurope.com Contact Please note that the Summit is a closed business event and the Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits number of participants strictly Division limited. Tel: + 357 22 849 313 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsCorporate Counsel Summit (North America) - www.corporatecounselsummit.comEuropean Corporate Counsel Summit - www.eccsummit.comEuropean Litigation Summit - www.europeanlitigationsummit.comIP Law Asia Summit - www.iplawasia-summit.comIP Law Summit (North America) - www.iplawsummit.comTo view the web version of this interview, please click here: www.iplawsummiteurope.com/LoekPenders