Interview with: Kristin Darby, Chief Information Officer, Cancer Treatment Centers of America®

1. Interview with: Kristin Darby, Chief
Information Officer, Cancer
Treatment Centers of America®
“Chief Information Officers (CIOs)
should always keep the consumer at the
center of their decision-making process
and lead from a business strategic
perspective,” advises Kristin Darby,
Chief Information Officer, Cancer
Treatment Centers of America®
. “In
healthcare, CIOs are pivotal right now in
the transition the industry is undergo-
ing, primarily because of how patient
expectations are changing. Consumer
preferences will be one of the largest
disruptors,” she explains.
Darby is a speaker at the marcus
evans Chief Information Officer
Summit 2016 in Los Angeles,
California, June 27-28.
What value can CIOs bring to their
organizations?
The CIO has become much more of a
business partner than a service delivery
executive. The focus on technology is
increasing more than ever, and with
that the role of the CIO as someone
who is at the table to drive the
organization and better understand
what consumers want, while leveraging
technology to enable different types of
business transformations that have not
been possible in the past.
What innovative technologies can
they use to drive better outcomes?
In the area of cancer care, technology is
the way to unveil new treatment options
that are multiplying within the world of
precision medicine. As we map the
human genome, the rate of discovery
around an individual’s biology is
increasing so fast that physicians can no
longer keep up in traditional ways.
The Physician’s role today is more one
of a coach who guides the patient
through understanding available options
based on the analysis of his or her
particular disease.
How can they leverage big data?
In healthcare, CIOs can develop a data-
driven culture that results in large
datasets of similar patients. These
statistically significant samples of
patient populations can help us better
understand behaviors, compliance and
secondary effects of treatment plans.
Big data is guiding patient care in ways
that were not possible in the past.
Why must CIOs think of patients as
consumers? What lessons do you
have for all CIOs?
We always consider how patients value
particular services and processes before
we offer them. Patient expectations and
the types of services they value have
changed dramatically with the shift to
digital. We must continue to challenge
old ways of approaching our consumers
and ensure our value proposition still
provides the offerings that our patients
value.
A large consumer-led disruption is
occurring around scheduling medical
appointments and accessing healthcare.
The expectation is shifting from “when
can a doctor see me?” to “Which
physician near me has an appointment
at the most convenient time and with a
performance rating and price point that
meets my needs?”
This will become the norm in a few
years, but at the moment physician
offices are accustomed to controlling the
intake process.
CIOs need to educate their physicians
and ensure they are putting the right
technologies and talent in place to
transition to a consumer-led technology
platform that maximizes patient
empowerment and engagement.
The CIO has
become
much more
of a strategic
business
partner than
a service
delivery
executive
How CIOs Can Transition to a
More Consumer-Led Business

2. The Information Technology
Network - marcus evans
Summits deliver peer-to-peer
information on strategic matters,
p r o f e s s i o n a l t r e n d s a n d
breakthrough innovations.
Please note that the Summit is a
closed business event and the
number of participants strictly
limited.
About the Chief Information Officer Summit 2016
The Chief Information Officer Summit is the premium forum bringing leading IT
executives and solution providers together. The Summit offers an intimate
environment for a focused discussion of key new drivers shaping information
technology. Taking place at The Ritz-Carlton, Marina del Rey, Los Angeles,
California, June 27-28, 2016, the Summit includes presentations on the next
generation of CIO leaders, data breaches and security, staying ahead of user
convenience trends and mastering big data.
www.cio-summit.com
Contact
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Tel: + 357 22 849 313
Email: press@marcusevanscy.com
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About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
Upcoming Events
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To view the web version of this interview, please click here: www.cio-summit.com/KristinDarby