The Winning HR Strategies at QBE Insurance: Interview with: Sally Kincaid, CHRO, QBE Insurance
The Winning HR Strategies at QBE
Another success factor has been
identifying proof points that help us
measure success and determine how far
we have come. We build three-year
road maps to give our people a sense of
the immediate priorities as well as the
longer term vision.
What led up to the
Strategic Plan award?
Interview with: Sally Kincaid, CHRO,
The strong symbiotic relationship
between QBE Insurance’s Human
Resources (HR) and business agendas
was one of the key factors that led to
the company’s recognition for Best HR
Strategic Plan at the Australian HR
Awards 2013, according to Sally
Kincaid, CHRO, QBE Insurance.
A keynote speaker at the marcus
evans HR Summit 2014 in the Gold
Coast, Queensland, Australia, 31
March - 2 April, Kincaid talks about
business alignment and the HR
strategies that led to the award.
What is critical to
winning HR strategy?
Our organisation has a performance,
change and leadership agenda, all of
which the HR strategy is aligned to and
enables. Our HR initiatives and
strategies support and drive each facet
of the organisational strategy, through a
push/pull approach, that reflects the
symbiotic aspect of this relationship.
We are forward thinking about how our
people strategy can contribute to where
the business wants to go and, through
o ur r o ad m ap , d e l iv e r t h e k e y
capabilities, resources and culture
required to realise the desired benefits.
QBE’s HR strategic plan considers what
true success looks like at every level of
the organisation, as well as in the eyes
of our customers and the communities
we work in.
Over the last year we have segmented
our employee population and identified
what each particular audience needs
from us and how we can best help them
succeed. The strategy needs to be
translated into what it means for them
personally and how they contribute. It is
about delivering on the vision for our
customers, our business and our people.
It was about our alignment to the
business, what we were trying to
achieve and the innovation we were
delivering to do that.
As QBE shifted from a regionally-driven
to a global operating model, the HR
function was central to the change
management aspects, particularly in the
establishment of our Group Shared
Service Centre. We partnered with
leaders from across the business to
make that happen, utilising business
engagement, communication and
knowledge transfer, as well as transitioning the workforce to a very different
style of operating where end-to-end
processes ran across geographies.
What are employees looking for and
how do you identify them?
Our employees have told us they want a
shared purpose. In 2012 our new Group
CEO, John Neal, established our ONE
QBE vision, with six values to drive the
day-to-day behaviour of all leaders and
employees. Those values now underpin
a number of our HR systems and
processes, including our performance
management system and leadership
development initiatives. For example we
have established a Leadership Academy
to help develop World-Class Leaders at
every level of the business, who
embrace and live our values.
Employees are also looking for our
leaders to honour our commitments and
to see them acting in accordance with
our values; they want to know they are
not just words hanging on a wall. They
want transparency of communication
and ongoing commitment about what
we are delivering to them.
want to see
us acting in
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About the HR Summit 2014
This unique forum will take place at the Surfers Paradise Marriott Resort & Spa, Gold
Coast, Queensland, Australia, 31 March - 2 April 2014. Offering much more than any
conference, exhibition or trade show, this exclusive meeting will bring together
esteemed industry thought leaders and solution providers to a highly focused and
interactive networking event. The Summit includes presentations on winning HR
strategies, the HR leader of the future, fostering a high-performance culture, and
achieving long-term success.
Please note that the Summit is a
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individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings.
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