How Kimberly-Clark is Accelerating Culture Change - Tina Busch, Kimberly-Clark


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Tina Busch, a speaker at the marcus evans Corporate Learning & Talent Development Summit 2013, shares strategies from Kimberly-Clark’s initiative to accelerate culture change and improve business results.
Interview with: Tina Busch, Global Learning and Development Director and Chief Learning Officer, Kimberly-Clark

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How Kimberly-Clark is Accelerating Culture Change - Tina Busch, Kimberly-Clark

  1. 1. How Kimberly-Clark is Accelerating Culture Change id ea s t hro u gh c ha t ro om s an d decide who would actually participate. discussion forums led by senior leaders We have 57,000 employees worldwide on topics important to them. but only 22,000 of those are salaried employees. The rest are hourly workers What key findings can you share? in our manufacturing facilities. Including What did the Jam achieve? those workers would significantly increase the scope of the project and First, the level of participation was so bring in language and technology high, we broke an IBM Jam record. This constraints, but we decided the right told us that our people wanted to be decision was to ensure the hourly voice heard. The dialogue generated some was heard. fantastic ideas, highlighted things we do really well and also helped us dig deeper It was the best decision we could haveInterview with: into some of our problem areas, and made. That in itself helped us create aTina Busch, Global Learning and most of what was said centered around new experience for our employees, andDevelopment Director and Chief six themes. They included some process some of our best content came from ourLearning Officer, Kimberly-Clark ideas, best practices, tools and hourly workforce. resources. Although this was a “culture” Jam, we also ended up with several Cultural nuances must also be taken“We wanted to find a way to accelerate strong product ideas that our businesses into account - we tried to give peopleculture change at Kimberly-Clark, so are now looking into. different ways to join the dialogue thatthat we could in turn improve business fit their culture and preferences, such asresults,” said Tina Busch, Global Would you say that was one of the participating in the Jam through focusLearning and Development Director and unexpected benefits of this groups.Chief Learning Officer, Kimberly-Clark. initiative?“We wanted a new collaborative The follow up is the other importantexperience for our people that could We were not necessarily looking for new piece. As exciting as Jams are, all of thetranscend organizational and geograph- product ideas, but one of our discussion momentum that is built up during theical silos. A way to share ideas about forums was called Think Customer, event can quickly dissolve if there is nothow we can further evolve to a One K-C which is one of our One K-C behaviors follow up and communication of resultsculture. The solution we found was what or leadership capabilities. That dialogue back to the participants and sharing ofwe called the One K-C Culture Jam, a resulted in ideas for each of our lines of success stories.five-day online conversation,” Busch business.explained. Also, Jam dialogues typically matureA speaker at the marcus evans over time from a What to a Why to a SuchCorporate Learning & Talent How conversation. Around 6,000 out ofDevelopment Summit 2013 in the 22,000 comments in our Jam wereAtlanta, Georgia, April 28-30, Busch “How” or solution-oriented, which wediscusses the key features of the felt was a great result.Kimberly-Clark Jam and whatcorporate learning and developmentfunctions can learn from it. Senior leaders acted as hosts to drive the conversations, which also resulted in projects must be as Building Trust throughout ourWhat was the Kimberly-Clark Jam? organization. At the end of the day, we wanted people to provide solutions toWe started with a goal to get feedback challenge and identify opportunities forin a new and innovative way to reaffirmwhat we do well and highlight where wehave opportunities to get better. We the company. The goal was not to implement enterprise-wide changes, but to provide empowerment and inclusive as possiblewanted our people to engage with one accountability, to drive decision-makingother without boundaries. That had power lower into the organization, andnever been done in the history of the we are making progress in that, and the Jam was a way wecould facilitate that. We partnered with What is critical for the success ofIBM who has the technology to make such initiatives?this type of exchange happen. Such projects, where culture is the focalOur Jam was a five day online event point, must be as inclusive as possible.where our people shared meaningful Very early in the planning, we had to
  2. 2. About the Corporate Learning & Talent Development Summit 2013 The HR Network – marcus evans Summits group This unique forum will take place at the Ritz Carlton, Buckhead, Atlanta, Georgia, delivers peer-to-peer information April 28-30, 2013. Offering much more than any conference, exhibition or trade on strategic matters, professional show, this exclusive meeting will bring together esteemed industry thought leaders trends and breakthrough and solution providers to a highly focused and interactive networking event. innovations. Contact Please note that the Summit is a Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits closed business event and the Division number of participants strictly Tel: + 357 22 849 313 limited. Email: For more information please send an email to All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsHR Technology Summit - www.hrtechnology-summit.comTo view the web version of this interview, please click here: