Changing the Business of Healthcare: Stephen C. Schoenbaum, MD, MPH

April 26-28, 2012 | The Westin Diplomat Resort & Spa | Hollywood | FLChanging the Business of Healthcare:Allocating After Hours Services Stephen C. Schoenbaum, a speaker at the marcus evans National Healthcare CFO Summit Spring 2012, on changing the face of healthcare. Interview with: Stephen C. Schoenbaum, MD, MPHFOR IMMEDIATE RELEASETo maintain and increase revenue in an era of Accountable What role can hospitals play in assisting ACOs?Care Organizations (ACOs) and bundled payments, healthcareChief Financial Officers (CFOs) must find new ways of doing Stephen C. Schoenbaum: To increase revenue, healthcarebusiness, says Stephen C. Schoenbaum, MD, MPH. Hospitals CFOs must find new ways of doing business. There arecould arrange after hour services and supports for coordinated numerous discussions surrounding the development ofcare and sell those supports to physicians and practices in the medical homes and ACOs. These require a variety of sharedarea. services so that they can meet their cost and quality goals.A speaker at the upcoming marcus evans National Hospitals could set up after hours services which could then beHealthcare CFO Summit Spring 2012, taking place in provided to a number of practices and physicians. PhysiciansHollywood, Florida, April 26-28, Schoenbaum discusses new are not in the office 24 hours a day, seven days a week, butbusiness avenues that healthcare organizations could exploit. patients need around the clock care.With so much focus on lowering costs, how can healthcare This will allow for better, less expensive care that decreasesCFOs maintain quality of care? visits to the emergency room. While it decreases admissions, it also, assuming they are paid differently, creates a newStephen C. Schoenbaum: The US is one of several countries in business opportunity for hospitals. Healthcare executives mustwhich healthcare spending increases chronically exceed open their eyes and realize that they have all the componentsincreases in earnings and increases in GDP. Each has necessary for this.continuing pressure in improving quality of care and healthspending. In the US, healthcare providers that have depended How can hospital performance be measured?on non-essential practices are already seeing a drop in volumeand revenue, and will eventually have to terminate those Stephen C. Schoenbaum: Medicare and Medicaid publicallypractices. They also will have to seek opportunities to do report measures online that focus on technical care andbusiness that are aligned with the goals of improving care and patient experience. Both are extremely important. Technicaldecreasing costs. There is already a strong belief among care looks at what is being delivered in accordance withhealthcare executives that better care is less expensive care. various guidelines and patient experience is an aspect that careMore efficient processes, ones that eliminate unnecessary givers are not able to determine on their own.steps, create a platform for better quality at a lower cost. The overall performance of the US system has actually gottenWhat can be done to maximize efficiency in healthcare a bit poorer in recent years. This appears to be related to thedelivery and administration? increasing number of uninsured people with no or poor access to care. Nevertheless, quality measures are improving, as this isStephen C. Schoenbaum: The existing service payment system the only area where we have national guidelines. Thein the US encourages more care, not better care. Private healthcare system is responding to the existence of guidelinesinsurers are trying to change the way payments are made to and related measures by working on improving care in thoseencourage better coordinated, more efficient care. areas. The positive message is that if you set up accountabilityAccountability for the quality of care requires adoption of by having standards and measures in place, you will getspecific standards and measurements by the US government results.and others as well as transparency in reporting the results. www.healthcare-summit.com

April 26-28, 2012 | The Westin Diplomat Resort & Spa | Hollywood | FL Contact: Stacey Melvin, Journalist, marcus evans, Summits Division Tel: + 357 22 849 400 Email: press@marcusevanscy.com About the National Healthcare CFO Summit Spring 2012 This unique forum will take place at The Westin Diplomat Resort & Spa, Hollywood, Florida, April 26-28, 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on strategies for improving the revenue cycle, preparing for healthcare reform, and being in a position to be able to take advantage of the impending changes in our healthcare system. For more information please send an email to info@marcusevanscy.com or visit the event website at www.healthcare-summit.com marcus evans group - finance/insurance sector portal Complementing our Summit format, the Finance Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations. Please note that the summit is a closed business event and the number of participants strictly limited. About marcus evans Summits marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com www.healthcare-summit.com

Changing the Business of Healthcare: Stephen C. Schoenbaum, MD, MPH

by marcus evans on Nov 22, 2011

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