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Thesis Marcus Carlsson

by Founder, Project Manager and Problem Solving Creative  at Levé on Oct 28, 2009

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Faced with an online environment that has been going through some cultural changes during the last couple of years, I wanted to adapt Privalia’s profile to a young and internet savvy consumer.

Faced with an online environment that has been going through some cultural changes during the last couple of years, I wanted to adapt Privalia’s profile to a young and internet savvy consumer.
Privalia rely heavily on direct marketing and had a very limited interaction with their consumers.
My goal was to create an augmented member, and potential member, interaction.
Increase the brand awareness and also provide Privalia with a new avenue for consumer insights.

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