Thesis Marcus Carlsson
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Thesis Marcus Carlsson

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Faced with an online environment that has been going through some cultural changes during the last couple of years, I wanted to adapt Privalia’s profile to a young and internet savvy consumer.

Faced with an online environment that has been going through some cultural changes during the last couple of years, I wanted to adapt Privalia’s profile to a young and internet savvy consumer.
Privalia rely heavily on direct marketing and had a very limited interaction with their consumers.
My goal was to create an augmented member, and potential member, interaction.
Increase the brand awareness and also provide Privalia with a new avenue for consumer insights.

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Thesis Marcus Carlsson Thesis Marcus Carlsson Presentation Transcript

  • M arcus Karlsson IED 2009 T hesis Presentation P R I VA L I A
  • "Society is a body, the brand is its personality, and social media is its voice", Charlie Schick, Nokia Conversations.
  • The Situation. Changes in media consumption E - Mail Social Medias
  • A way to make friends!
  • Why,How,When will Privalia adapt?
  • Why,How,When will Privalia adapt? 3 Steps.
  • Consumer Engagement Members. 3 Steps.
  • Step 1. Privalia.com Members The Blog Potential Members
  • Privalia’s new “Home”
  • Attractive Front Page “Home” in social media The Benefits. More traffic, SEO Personality
  • Step 2. Privalia.com Members Forum
  • The “Friends” Area
  • Intelligence Added Value Benefits Privalia “World” Brand Ambassadors
  • Step 3. “It’s hard to shake hands while you’re reaching for someone’s wallet” - Social Media Specialist -
  • Step 3. USER
  • Social Networking Expand the “Privalia World” Community feeling USER Maximize the visibility online Traffic to the blog - “Home”
  • How? Improve the compatibility Maximize the visibility online The Privalia World The Blog The Privalia Shop The Forum Socialize with “them” Bring them to Privalia.com where they socialize - “Home”
  • How? Use what common interest Offer them a chance to win they have great prices Provoke viral spreading of the message 4 Competitions...
  • 4 Competitions... Friends Never Let Friends Pay Full Price!
  • 4 Competitions... Be Creative, Save Money!
  • 4 Competitions... Fun For Free!
  • 4 Competitions... The Talent Search!
  • Friends never let friends pay full price!! Stimulate the creativity and the interchange of ideas... Save money! - On every day activities, shopping, partying, eating out, entertainment... Etc. 1. Find out about the competition 2. Learn more about it at the Privalia site, and sign up to Privalia 3. Record your contribution as a short video ( 2 - 3 minutes) 4. Promote it to your friends in any way you want. 5. Visit the forum on the Privalia site and get feedback 6. Vote and tell everyone you know to do so also 7. Win a price to the value of 100 - 200 Euros
  • A Snapshot...
  • Brand Awareness User Engagement Benefits + Members Two - Way Communication
  • Thank You!