29% Earth 1.54 % Agriculture , 0.44 % Industry , 0.22 % Human d r I n k d I f f e r e n t Planet 97 % Oceans, 2.4 % Glaciers and Polar Ice Caps 1.6 % Under ground, 0.6 % Rivers, Lakes , 0.001 % Vapor in the air 2.2 % Drinkable Water 71% Water
d r I n k d I f f e r e n t Survey & Interview The user Profile for this investigation is a person from 20 to 60 year old that is in the go (from house to the office or moves around throw the city) and needs to get hydrated and buys bottled water. Is a user that can feels inconvenience buying so many plastic bottles because they feel they are contaminating the environment. Ethically responsible with the environment
Survey & Interview d r I n k d I f f e r e n t WHY BOTTLED WATER?
d r I n k d I f f e r e n t The result of the survey Only 3 out of 10 of the surveyed stated that they drink tap water. The main reasons for buying bottled water were that they perceive bottled water as: healthier, purer, tastier, smelling better and because of habits. Maria de la Cruz, Gracia Age: 30 I don’t drink tap water, I think the tap water is not very bad, but not good . I buy about 2 bottled of 50cl water per day. I don’t use jug to drink water, and I would reuse the plastic bottle to refill water because it is cheaper and recycle , is good for environment. Survey & Interview
d r I n k d I f f e r e n t Marco and Juan Age: 13 One of them drink tap water, but the other no. Because of the location. One is living in north of Barcelona and the other living in South of Barcelona. Tap water from the north of Barcelona is cleaner . Both of them don’t use jug to drink water because they are lazy to carry the container on the way. They will also reuse the plastic bottle to refill water. Because it is cheaper and recycle. One like “flavor water” but the other don’t because he think that water is normal. Survey & Interview
d r I n k d I f f e r e n t Miguel, San Sebastian Age: 46 I don’t drink tap water in Barcelona because I think they don’t have filter in here. I buy bottled water for drink because I think that it’s is cleaner and healthier . I brought about 3 1Litre bottled water per day. I don’t like to use jug to drink water. I am lazy to carry it all the day. I don’t like flavor water because I think water is water . Usually I don’t reuse the plastic bottle to refill water. Survey & Interview
d r I n k d I f f e r e n t Paco Castillo Age: 52 I don’t drink tap water in Barcelona and I buy bottled water for drink because I think it’s is healthier . I buy about 2 bottled of 50cl water per day. I don’t use jug to drink water. I don’t like to carry it . I don’t like flavor water because I think water is water . I don’t reuse the plastic bottle. Most people have their preferred brands, yet Price is most important Survey & Interview
d r I n k d I f f e r e n t Extreme User Pr o file Yi – Ling Age: 30 Gender : Female Profession : MD Student IED Liters/ Day : 1.5 L Yi - Ling is a very healthy Person, She likes to get her food in organic places preferably, and has water with her all the time, She is very concerned that by consuming bottled water she is contaminating to the environment but she doesn't refill the small bottles more than one time because she found out that plastic bottles contaminated the water after some time. • Buying filters to have at home. • Having big containers in stationary places to refill a small bottle. • Making an effort and drinking tap water some times.
d r I n k d I f f e r e n t Extreme User Pr o file
d r I n k d I f f e r e n t User Political 1,8 L a Day Clean Taste Perception - Fresh - Pure - Healthy Private Alternative Public Alternative Habits Smell Easy to buy Easy to Carry Environment Economical More Water More Recycling Distribute % Usage Less Garbage Private Recycle Affordable Accessible Public Alternative Private Alternative
User Political Environment Economical d r I n k d I f f e r e n t Refillable Taste Good for geographic Healthier Recycle Water = Water Easier to drink Water Supplier Better Perception Service Responsibility Cheaper Time Located experience Location carrying On the street Material