PAPER CLIPS
ONLINE ADVERTISING
Marcus McDaniel
Dwyer Marketing Services
marcus.mcdaniel@dwerygroup.com
281.546.9617
PAY PER CLICK
ONLINE ADVERTISING
Marcus McDaniel
Dwyer Marketing Services
marcus.mcdaniel@dwerygroup.com
281.546.9617
Drive targeted awareness to
increase relevant leads at
efficient costs per call.
ONLINE OPPORTUNITY
INTERNET USAGE1995 - 2013
DIGITAL USEamong affluent users
94%of people use the Internet to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly...
48%use Internet Yellow Pages to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-...
90%use Search Engines to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Con...
GOOGLE SEARCH
80%of all system-wide organic search traffic comes from Google
Internal Google Analytics
ALREADY
RANKED‽highly in organic search results
2out of3click on paid link after they have made a purchasing decision
http://www.wordstream.com/articles/google-ads
SEARCH PAGE
ADVERTISING
LANDING PAGE
PHONE
VIDEO
CALL TO ACTION
CALL TO ACTION
LANDING PAGE
GOOGLE DISPLAY
RELEVANT ADS
RELEVANT ADS
GOOGLE REMARKETING
BROWSE SITE
BROWSE SITE
ADs FOLLOW
ADs FOLLOW
VISITS, CALLS, FORMS
TRACKED &
REPORTED
INVESTMENT
Marcus McDaniel
Dwyer Marketing Services
marcus.mcdaniel@dwyergroup.com
(281) 546.9617
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DMS: PPC Overview

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Transcript of "DMS: PPC Overview"

  1. 1. PAPER CLIPS ONLINE ADVERTISING Marcus McDaniel Dwyer Marketing Services marcus.mcdaniel@dwerygroup.com 281.546.9617
  2. 2. PAY PER CLICK ONLINE ADVERTISING Marcus McDaniel Dwyer Marketing Services marcus.mcdaniel@dwerygroup.com 281.546.9617
  3. 3. Drive targeted awareness to increase relevant leads at efficient costs per call.
  4. 4. ONLINE OPPORTUNITY
  5. 5. INTERNET USAGE1995 - 2013
  6. 6. DIGITAL USEamong affluent users
  7. 7. 94%of people use the Internet to search for local businesses http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
  8. 8. 48%use Internet Yellow Pages to search for local businesses http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
  9. 9. 90%use Search Engines to search for local businesses http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
  10. 10. GOOGLE SEARCH
  11. 11. 80%of all system-wide organic search traffic comes from Google Internal Google Analytics
  12. 12. ALREADY RANKED‽highly in organic search results
  13. 13. 2out of3click on paid link after they have made a purchasing decision http://www.wordstream.com/articles/google-ads
  14. 14. SEARCH PAGE
  15. 15. ADVERTISING
  16. 16. LANDING PAGE
  17. 17. PHONE
  18. 18. VIDEO
  19. 19. CALL TO ACTION
  20. 20. CALL TO ACTION
  21. 21. LANDING PAGE
  22. 22. GOOGLE DISPLAY
  23. 23. RELEVANT ADS
  24. 24. RELEVANT ADS
  25. 25. GOOGLE REMARKETING
  26. 26. BROWSE SITE
  27. 27. BROWSE SITE
  28. 28. ADs FOLLOW
  29. 29. ADs FOLLOW
  30. 30. VISITS, CALLS, FORMS TRACKED & REPORTED
  31. 31. INVESTMENT
  32. 32. Marcus McDaniel Dwyer Marketing Services marcus.mcdaniel@dwyergroup.com (281) 546.9617
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