River Island.

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River Island.

  1. 1. By Aimee Smith, Nicole Whitelaw and Heather McLachlan
  2. 2. Background <ul><li>The company was set up in 1948 by Bernard Lewis, operating from a small shop in London trading as Lewis Separates. </li></ul><ul><li>However, it has since gone through several name changes (Chelsea Girl, Concept Man) before becoming River Island in 1989. </li></ul><ul><li>The group is a family concern, led by entrepreneur and Chairman Bernard Lewis. Even at the age 82, he is involved in the day-to-day running of the company, working not only through the week but also at weekends to keep the store group in a strong retail position. </li></ul>
  3. 3. Purpose <ul><li>Aimed at 15-30 year olds to provide them with affordable but stylish clothes. </li></ul><ul><li>Designed by in house designers. </li></ul>
  4. 4. Management <ul><li>River island’s huge Franchise operation is all owned and managed by Bernard Lewis – the entrepreneur who started the company. </li></ul><ul><li>There are then managers below him who run their own individual store. </li></ul>
  5. 5. Size <ul><li>River Island is a well known nationwide brand. Worth close to £1bn, the family - headed by Bernard Lewis - is one of the UK's richest, having turned River Island into an international success story. </li></ul><ul><li>There are over 250 shops in 13 countries – including the UK, singapore, Russia, Poland, Spain and America - and £700m in sales. </li></ul><ul><li>River Island is one of Europe's largest employers of fashion designers. </li></ul>
  6. 6. Employees <ul><li>There are approximately 8000 employees working for the company. </li></ul><ul><li>The company offers a competitive salary – somewhere between £22,000-£42,000 – an attractive range of benefits and opportunties to progress. </li></ul>
  7. 7. Finance <ul><li>River Island reported increased profits of £160.9m, up from £152.8m the year before. ( 2008) </li></ul><ul><li>The period to 30/12/2006 saw a significant increase in Annualised Sales from £584,139,000 to £670,538,000. </li></ul><ul><li>The resultant Profit Margin of 23.35% (previous = 23.32%) compares favourably with the industry average of 0.44%. </li></ul><ul><li>Shareholders Funds increased from £159,856,000 to £237,919,000. </li></ul>
  8. 8. Marketing <ul><li>River Island use a number of methods to attract customers including: </li></ul><ul><li>Advertising, </li></ul><ul><li>Website, available to order clothes online and with home delivery, </li></ul><ul><li>Reasonably priced and in fashion, </li></ul><ul><li>Stores are worldwide and easy to get to. </li></ul>
  9. 9. Evaluation <ul><li>Strengths: </li></ul><ul><li>Aimed for teenagers and working adults who like the ease of online shopping. The website is well designed, with attractive colours and appealing pictures. </li></ul><ul><li>Weaknesses: </li></ul><ul><li>Lack of models’ pictures to carry out the best qualities of the clothing. No ‘view all’ option to allow for a quick browse. </li></ul>

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