The document outlines David Raab's seven deadly sins of marketing automation system selection. The sins are: 1) Ignoring users, 2) Lack of purpose, 3) No requirements, 4) Talk only to leaders, 5) Let the vendor drive, 6) Focus on functions, and 7) Work without experts. The document cautions against these sins when selecting a marketing automation system.

1. Marketing Performance Services
“The Seven Deadly Sins of Marketing
Automation System Selection”

2. MarcomProductions.com
David Raab
www.RaabAssociatesInc.com
draab@raabassociates.com

3. MarcomProductions.com
The Seven Deadly Sins
of
Marketing Automation
System Selection
By David Raab

4. MarcomProductions.com
# 1:
The Seven Deadly Sins
of Ignoring Users
Marketing Automation
System Selection
By David Raab

5. MarcomProductions.com
# 2:
The Seven Deadly Sins
of Lack of Purpose
Marketing Automation
System Selection
By David Raab

6. MarcomProductions.com
# 3:
The Seven Deadly Sins
of No Requirements
Marketing Automation
System Selection
By David Raab

7. MarcomProductions.com
# 4:
The Seven Deadly Sins
of Talk Only to Leaders
Marketing Automation
System Selection
By David Raab

8. MarcomProductions.com
# 5:
The Seven Deadly Sins
of Let the Vendor Drive
Marketing Automation
System Selection
By David Raab

9. MarcomProductions.com
# 6:
The Seven Deadly Sins
of Focus on Functions
Marketing Automation
System Selection
By David Raab

10. MarcomProductions.com
# 7:
The Seven Deadly Sins
of Work Without Experts
Marketing Automation
System Selection
By David Raab

11. MarcomProductions.com
David Raab
www.RaabAssociatesInc.com
draab@raabassociates.com

12. Marketing Performance Services
Rich Cunningham Marcom Productions
Multimedia Content Marketing Programs