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UX unplugged - DrupalCape presentation by Marco Pretorius
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UX unplugged - DrupalCape presentation by Marco Pretorius


Why are South African websites in general, not on par with international websites? …

Why are South African websites in general, not on par with international websites?
User Experience (UX) guidelines exist - but it seems they are not used.
There is a need to institutionalise UX in South African organisations.

Published in Technology , Business
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  • 1. User Experience (UX) UnpluggedDr Marco PretoriusTwitter: @PretoriusMarco29 May 2013
  • 2. UX?Why are websites and systems in South Africa mostly like this?And not like this?
  • 3. Also… – how much does a good website cost?
  • 4. Who can save the day?UX of course!
  • 5. But how?Implement UXguidelines of course!
  • 6. How do I do that?UX Guidelines are available online.The problem is, we don’t implementthem!A need to institutionalise UX in SA!
  • 7. The serious stuff…DefinitionsUsabilityHow quickly people can learn to use a system, how efficient theyare while using it, how memorable it is, how error-prone it is and howmuch users like using it.User ExperienceAll aspects of the user’s experience when interacting with thesystem that form part of the users perceptions. UX design refers tomaking systems and services that are not only usable but also usefuland appealing.
  • 8. User ExperienceMorville, 2004
  • 9. What it all really means…“Usability really just means making sure that something works well:• that a person of average (or even below average) ability andexperience• can use the thing• – whether it’s a website, a fighter jet, or a revolving door –• for its intended purpose without getting hopelessly frustrated.”-Steve Krug (2000)
  • 10. User Experience: Important Questions to Ask• E-Skills– Can the specified users use the product?– Is it easy to use?– Are we providing e-skills training (Government, big organisations)?• Language– Can users understand the language used on the product?– Is simple language used?• Technology– Do the specified users have access to the technology?• Accessibility– Can disabled users use our product?
  • 11. Importance of UX• Create websites that are:– Usable, useful, credible, desirable, accessible, valuable, findable– Create a positive user experience for citizens• Conduct user research– Not to develop out of the programmer’s point of view– But what do the actual users need??• Create templates based on best practices• Save costs– Development costs - by using templates, saving rework– Reduce the need for training
  • 12. Need to Institutionalise UXUX Guidelines are available onlineA need to institutionalise UX in SA!• Nielsen, Spool,, HFI,, etc.• Guidelines can not be implemented if there is– No executive support– No adequately trained staff– No budget– No use of usability methodologies and user-centered designprocesses– UX is not an established best practice or
  • 13. Measure UX Maturity Level
  • 14. Measure Usability of Current SiteUser research: Focus group results
  • 15. UX Activities
  • 16. User-centred Design
  • 17. UX Activities added to the SDLC
  • 18. Define User GroupsJane• E-Skills– Uses the Internet several hours a day– Performs complex tasks: Excel spreadsheets;Internet banking• Language– Xhosa, English and Afrikaans – proficient in all• Technology– Desktop computer, Laptop, iPhone, iPadNomsa• E-Skills– Accesses Facebook on her phone– Never used a desktop PC before• Language– Xhosa proficient, English basic• Technology– Basic Nokia phone (feature phone)– Access to a Cape Access centre
  • 19. Content
  • 20. Content
  • 21. Usability Testing: Usability Lab
  • 22. Last Time we Looked at Other Usability Labs
  • 23. Now We Have our Own Usability Lab1st usability lab for a South African Government
  • 24. Usability studies• Avoid blocks of text; video example
  • 25. Mobile and Responsive Design
  • 26. Conclusions• A need to institutionalise UX in our environments– How to institutionalise UX?• Methodology based on PhD research available at:–• Become familiar with UX guidelines– A list of resources available at:
  • 27. Now Let’s Look at a few Websites!
  • 28. Thank you
  • 29. Tel: UsDr Marco PretoriusUsability Team Leader: e-Government for Citizens+27 (0)21 483 5064 +27 (0)21 483 @PretoriusMarco