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Hms International (Hotels, Restaurants & Real Estate consulting)

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HMS International is a hands-on hospitality and real estate specialized consulting firm. …

HMS International is a hands-on hospitality and real estate specialized consulting firm.
Hotels & Resorts
Restaurants & Bars
Real Estate developments
.. are our strength.
We understand operations, thus, we are capable to;
Design highly efficient developments.
Structure and define specific quality management procedures.
Improve standards and profitability.
Our roots are on Hospitality and Quality Management Systems. That is why like no other, we can offer you the best tailored service, by following a, practical, qualitative, and integral methodology.

Published in Business , Real Estate
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  • 1. Integral services for the hotel industry; from conceptualization to execution and from management to high performance. Integral services for the foodservice industry; from conceptualization to execution and from management to high performance and expansion. Integral services to companies or investors aiming to acquire and develop real estate in South Eastern Europe.Practical, Qualitative, Integral Solutions
  • 2. Practical ▪ Qualitative ▪ Integral Solutions 1. MISSION “Our Mission is to provide Practical, Qualitative, Integral Solutions within the hospitality and real estate industries, which allow our clients to immediately take actions towards the right direction”. PRACTICAL QUALITATIVE INTEGRAL SOLUTIONS© 2012 HMS International Ltd. 3
  • 3. Practical ▪ Qualitative ▪ Integral Solutions 2. ABOUT US  HMS International is a hands-on hospitality and real estate specialized consulting firm.  Hotels & Resorts  Restaurants & Bars  Real Estate developments .. are our strength.  We understand operations, thus, we are capable to;  Design highly efficient developments.  Structure and define specific quality management procedures.  Improve standards and profitability.  Our roots are on Hospitality and Quality Management Systems. That is why like no other, we can offer you the best tailored service, by following a, practical, qualitative, and integral methodology.© 2012 HMS International Ltd. Project: Arsenal complex / Zadar / Croatia 4
  • 4. Practical ▪ Qualitative ▪ Integral Solutions 3. CORE CLIENTS  Chains, groups, franchisors and independent companies:  Resorts  Hotels  Holiday Villages  Campings  Restaurants  Cafeterias  Developers.  Investors and Investment Funds.  International Organizations, Governments, Regional and Local Administrations.© 2012 HMS International Ltd. Project: Cantina Mariachi / Spain 5
  • 5. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES  Hotel &  Financial Feasibility Restaurant  Operational Yield Consulting  Quality Management (shared services)  Strategic Planning  Training / Seminars  Hotel  Concept & Property Development Consulting  Property Brokerage (specific services)  Restaurant  Concept & Property Development Consulting  Menu Engineering Plus Report (specific services)  Menu Elaboration  Expansion Strategies  Real Estate  Plot identification in SEE  Architectural design and project development© 2012 HMS International Ltd. 6
  • 6. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Hotels & Restaurants) Financial Feasibility 1. Market Studies 2. Hotel Valuations 3. Financial Analysis 4. Feasibility Studies 5. Business and Financial Planning 6. Mediation in Hospitality Real Estate  In this area we let the numbers talk.  At HMS International, we respond with our engagement, efficiency, and accuracy.© 2012 HMS International Ltd. Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina 7
  • 7. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Hotels & Restaurants) Operational Yield 1. Profit and Process Improvement Analysis (P.P.I.A.) for hotels, restaurants and camping 2. Staff Audit 3. Inventory Audit  For example; the “Profit and Process Improvement Analysis” evaluates the current status of the business on all different areas, and offers the advantage of a fast conclusion-reaction possibility.  Once operation errors and income statement deviations are detected, corrective practical solutions are designed to be executed by priority. Through P.P.I.A., you will be able to:  Increase G.O.P.  Improve operations efficiency  Acquire guidelines to develop a well defined control and management system© 2012 HMS International Ltd. Project: Zelena Laguna / Porec / Croatia (leading THR) 8
  • 8. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Hotels & Restaurants) Quality Management 1. Quality Hospitality Management System (Q-HMS) 2. Consulting for Quality Certifications 3. HACCP 4. External Quality Audits  Q-HMS has been developed by HMS-International. It integrates all aspects of the business in order to focus on the essential; satisfy guests and achieve higher profit.  All of our quality management services are oriented to save costs, improve efficiency, and strengthen the know-how and value of the company.© 2012 HMS International Ltd. Project: Arcotel Allegra / Zagreb / Croatia 9
  • 9. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Hotels & Restaurants) Strategic Planning 1. Strategic Plan 2. Marketing Plan 3. Coaching  By applying the appropriate strategy, it will be better determined where the company is going, and how its going to get there.© 2012 HMS International Ltd. Project: Lesic Dimitri Palace / Korcula / Croatia 10
  • 10. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Hotels & Restaurants) Training & Seminars 1. Quality Management 2. Hospitality Management 3. Hospitality Operations  A wide range of courses (theory + practice) are offered, which can be customized to your Company.© 2012 HMS International Ltd. Project: Tony Roma’s / USA 11
  • 11. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Hotels & Resorts) Concept and Project Development 1. Quality Management 2. Market Assessment 3. Concept Site Plan 4. Master Plan 5. Architectural project 6. Business Plan 7. Owner representation  First step if owning a land is to determine its “better and most valuable use”. Once this is achieved, the search for capital might be the next issue.  HMS International provides expertise to advise ownership on the best possible product for a location, up to the search for investors or management companies. Furthermore, we coordinate the development of the project, in order for it to become a successful reality.© 2012 HMS International Ltd. Project: YouGo Hotels & Bars / Spain 12
  • 12. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Hotels & Resorts) Property Brokerage 1. Lodging valuation and analysis 2. Real estate and land identification 3. Assistance on company sale / acquisitions 4. Support in negotiation processes  Thanks to our experience in the lodging industry, we understand both; the operational as well as the financial part of the business. This allows us to optimize the value for sellers and for buyers.  This service is focused on lodging or land properties in South Easter Europe, by representing lodging or land owners, as well as interested buyers.© 2012 HMS International Ltd. Project: YouGo Hotels & Bars / Spain 13
  • 13. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Restaurant) Restaurant Concept and Project Development  We can develop your project from the first draft idea, to the opening day by; defining a strong brand image, creating aesthetical yet functional spaces and taking care of the construction, designing menus, etc.  Main services offered are:  Business / Concept Definition  Investment and Feasibility Forecast  Menu Definition and Price Fixation  Internal Organization  Location Analysis  Architect Project  Decor and Image Project  Business Start-up Support© 2012 HMS International Ltd. Project: The Frosty Dutchman / Spain 14
  • 14. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Restaurant) Menu Engineering Plus Report  By applying the Menu Engineering tool to your menu, we will provide you with precise indications on which items to:  Promote  Eliminate  Increase price  Decrease price  Decrease cost  Change the name  ... and much more "Since I have learned to know the benefits of Menu Engineering I cannot imagine running a restaurant without it". Viljam Cvek (President of the Croatian Cook Association)© 2012 HMS International Ltd. Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina 15
  • 15. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Restaurant) Menu Design  Other than developing the restaurant’s concept, our team can develop the menu. This is essential to determine the most efficient kitchen equipment, as well as its right distribution.  The menu development can include:  Recipe development Montagut Editores / T. Botella  Menu tasting and fine tuning with clients  Restaurant chef and/or team training© 2012 HMS International Ltd. 16
  • 16. Practical ▪ Qualitative ▪ Integral Solutions 4. SERVICES (Restaurant) Expansion strategies  Expanding restaurant businesses is one of our strength, thanks to large experience in the Spanish restaurant chain system where HMS International advises some of the leading chains.  Expansion are mainly through:  Own resources  Franchising© 2012 HMS International Ltd. Project: The Frosty Dutchman / Spain 17
  • 17. Practical ▪ Qualitative ▪ Integral Solutions 5. SERVICES (Real Estate) Plot identification in South Eastern Europe  Orientation on the steps to acquire a property in the chosen country with guarantees.  Assessment on which the best areas to invest according to expectations are .  Allocation and presentation of different properties that adjust to requirements.  Support on negotiations.  Support on opening a company.© 2012 HMS International Ltd. 18
  • 18. Practical ▪ Qualitative ▪ Integral Solutions 5. SERVICES (Real Estate) Architectural design and project development  We offer an integrated range of services that cover all necessary steps to develop your investment (from hotels and resorts to residential).  Preparation of all paperwork necessary to buy the property.  Complete architectural exterior and interior design.  Tendering for additional suppliers, etc.© 2012 HMS International Ltd. 19
  • 19. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE – Case briefing Our Team of Experts has worked in prestigious hospitality and/ or consulting firms. See a sample of companies and organizations where our Consultants have been involved.  Hotel &, Resort consulting  INA (Costa Rica): review of the governmental study plan for the hospitality sector (2009)  Byder d.o.o. (Croatia): identification of a Management company for their property on Krk (RIU Hotels and Resorts) was selected (2008 – 2009)  Bosnalijek d.d. (Bosnia and Herzegovina): business plan for the development of a resort in Bjelasnica (2008 – current)  Winter d.o.o. (Bosnia and Herzegovina): apart hotel (four stars, 66 rooms with wellness, etc.). Property development from planning, SOP, to opening, by also specifically developing menu, etc. for all foodservice (2007 - current)  Plava Laguna (Croatia): definition of Zelena Laguna’s entire resort “new concept” for 2015 (2008 – current)  Breo Hotels (USA): analysis on SEE capitals, tailored to assess the feasibility of developing a boutique hotel chain in the region (2007-08)  Titan Marina (Croatia): concept definition and feasibility study for the development of a marina of 400 mega-yachts on a location in Istria (2007)  Maistra (Croatia): review of an analysis on “Naturism Tourism in 2007 trends, with special focus on Europe” – Project leader: THR (2007)  Instituto de Comercio Exterior – ICEX (Spain): Real Estate investment opportunity identification for Spanish real estate investors (developers) in Croatia (2007)© 2012 HMS International Ltd. 20
  • 20. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE – Case briefing  Hotel & Resort consulting  ICEX (Spain): identification of hotel/ resort investments in the Split/ Dalmatia county for Spanish hotel investors (2006).  Zagreb Montaža d.d. (Croatia): property development project to determine the best value and use of the land for a 100.000m2 plot (for marina, hotel and apartments) (2006).  Ilirija d.d. (Croatia): profit and process improvement appraisal of facilities (2006).  Fima (Lithuania): Croatian Privatization Fund analysis, to present tender with higher winning possibilities (Fima was among finalists on Maestral tender until it was cancelled) (2006).  Arcotel Allegra Zagreb (Croatia): operational quality appraisal (2005).  Terme Čatež (Slovenia): revenue improvement analysis; “La Storia Trattoria” restaurant chain (2005).  Zaton Holiday Village (Croatia): process and revenue improvement appraisal, as well as property development analysis (2005).  S.T.O. (Slovene Tourism Organization): “Strategy for development of wellness products in Slovenia” (2004).  Maistra (Croatia): a one year and a half duration project that focused on merging Jadran Turist d.d. and Anita Vrsar d.d. into one only company (Maistra d.d.), in all operational aspects. Thus developing an own “Internal Quality Management System” for all operations, developing management tools, revenue tools, etc. (2003 – 2005).© 2012 HMS International Ltd. 21
  • 21. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE – Case briefing  Restaurant consulting  Espaidesig (Spain): concept development and implementation of a new restaurant concept in Barcelona; feasibilitiy, SOP’s, menu, space distribution, etc. (2007-08).  Econ (Bosnia and Herzegovina): concept development and implementation of a new organic shop and restaurant concept in Sarajevo (2007-08).  Private investor (Spain): development of a shop & restaurant concept for expansion through franchising in Spain (2007).  Cigierre - Compagnia Generale Ristorazione (Italy): second largest restaurant group in Italy with more than 75 units (6 different concepts). Internal quality management system (Q-HMS) development for the brands being franchised, as well as for the corporate office (2005 – 2006).  Nazca private equity (Spain): valuation of the Lizarrán chain (150 restaurant units), in order for this investment fund to decide on its acquisition (2007).  Grupo Restmon (Cantina Mariachi, Pasta City, Rocks and Ribs, Sumo) (Spain): fourth largest restaurant company in Spain with a total of 190 units. Development and implementation of the entire Standard Operating Procedure System for the company (2002 – 2004).  Tapasbar (Spain): implementation of the ISO 9001 quality system (2004).© 2012 HMS International Ltd. 22
  • 22. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE – Case studies (Hotel)  Hotel Vlasic / Bosnia Herzegovina  The investor engaged the firm to perform from the feasibility to the finishing stage of the hotel, all related financial and operational related issues, such as concept definition, space and facility definition, positioning, standard procedures, etc.© 2012 HMS International Ltd. 23
  • 23. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE – Case studies (Restaurants)  “The Frosty Dutchman” / Spain  We are realistic. We know that to make the most of the business we need to have a great concept, and at the end, a great concept is the one that delivers above average profits.  Our focus is on Soft Ice and Frozen Yogurt, Pancakes, Coffee and Drinks.  We say that we not only have one of the bests soft ice creams in town, but also one of the bests coffees and drinks in town..  We believe our décor breaks the mould of the usual frozen yogurt or soft ice chains around and offers a higher degree of personality and of flexibility in terms of consumption motives throughout the day. Moreover, very importantly, seasonality is not of an issue for us.  If potentially interested in knowing more about the concept for a franchise, please contact us.© 2012 HMS International Ltd. 24
  • 24. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE – Case studies (Marina)  Marina Master plan / Istria – Croatia  The investor engaged the firm to design the marina facilities from a positioning as well as from a product mix point of view.© 2012 HMS International Ltd. 25
  • 25. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE – Case studies (Brokerage)  Hotel Management firm identification / Island of Krk – Croatia  The investor engaged the firm to identify the best possible hotel operator for their property. A contract has been signed with Riu Hotels, one of the Spanish vacational leading chains.© 2012 HMS International Ltd. 26
  • 26. Practical ▪ Qualitative ▪ Integral Solutions 6. TEAM EXPERIENCE Marco Julià Eggert Founder & Managing Director • Master of Management in Hospitality at Cornell University • He is Director of Inverkapital, a Real Estate fund which invests in Croatia (www.inverkapital.com) • He teaches seminars on foodservice at several hospitality schools • Principal author of the bestseller book “Quality Management applied to Hotels and Restaurants”, of Pearson Educación / Prentice Hall - 2002. • Co-author of the case study “Spain and Croatia; traditional vs. new markets”, published article on AIEST’s book (Real Estate and Destination Tourism), from Erich Schmidt Verlag – 2008 • Marco has more than 20 years of experience working on hotel and restaurant projects in Spain and internationally© 2012 HMS International Ltd. 27
  • 27. Customer.care@hmsinternational.euwww.hmsinternational.euBARCELONA (E) ZAGREB (HR)Diputación 321, 5 Zagrebačka avenija104, 617 Disclaimer: pictures allocated on the particular slides do not necessarily represent the exactTel.: +34 935 323 150 Tel.: +385 1 6184 682 project type developmed for the firm displaid