Milan Fashion Challange

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Presentation of Milan Fashion Challange, Urban game made with MobileLearningAccademy.

Published in: Design, Lifestyle, Business
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Milan Fashion Challange

  1. 1. 1 2 3 4 5 6 7 8 11 9 10 Marco Botto, Luca Mayr, Charlotte Vander Stichele, Julia Barros, Fernando Borges Politecnico di Milano | Facoltà del Design | Corso di Realtà Aumentata | Mauro Cecconello | Davide Spallazzo | Fabio Bergamini | Ilaria Mariani | Francesco Villa
  2. 2. Concept
  3. 3. Fashion design Subject Concept
  4. 4. Fashion design Collect & Trade Subject Genre Concept
  5. 5. Fashion design Collect & Trade Mainly girls from 17 to 20, with interests in Fashion design, especially connected to Milan. Must have smartphone Subject Genre Target Concept
  6. 6. Fashion design Teach in 3 different levels: - History of fashion design - Most famous places related to fashion design - Entry-level knoledge about creating fashion articles Collect & Trade Mainly girls from 17 to 20, with interests in Fashion design, especially connected to Milan. Must have smartphone Subject Genre Target Educational Concept
  7. 7. Fashion design Teach in 3 different levels: - History of fashion design - Most famous places related to fashion design - Entry-level knoledge about creating fashion articles Collect & Trade Mainly girls from 17 to 20, with interests in Fashion design, especially connected to Milan. Must have smartphone The main relations in the game are between the players and the players with the city of Milan Subject Genre Target Educational Relations Concept
  8. 8. Project idea
  9. 9. Week before the Fashion Week in Milan. Project idea
  10. 10. Week before the Fashion Week in Milan. A couple of thieves came and stole 2 of the most important bags from the backstages and now eveyone is panicking and asking for help. Project idea
  11. 11. Week before the Fashion Week in Milan. A couple of thieves came and stole 2 of the most important bags from the backstages and now eveyone is panicking and asking for help. Armani’s and Prada’s assistant teamed up 8 people split in two teams, and they must help the designers gather all the materials needed to recreate the articles stolen. Project idea
  12. 12. The teams have to gather all the materials necessary to recraft the two important bag. The first the does it wins! Project idea
  13. 13. Objects
  14. 14. Gaufré nappa leather tote. Prada Objects
  15. 15. Bicolor leather bag. Armani Gaufré nappa leather tote. Prada Objects
  16. 16. Gaufré nappa leather tote. Prada Tote
  17. 17. Gaufré nappa leather tote. Leather Snake Satin Cotton Prada Tote
  18. 18. Gaufré nappa leather tote. Leather Rings Snake Studs Satin Zip Cotton Buttons Prada Tote
  19. 19. Bicolor leather bag. Armani bicolor bag
  20. 20. Bicolor leather bag. Leather Ostrich PVC Wool Armani bicolor bag
  21. 21. Bicolor leather bag. Leather Rings Ostrich Studs PVC Zip Wool Buttons Armani bicolor bag
  22. 22. Primary materials Materials
  23. 23. Leather Primary materials Materials
  24. 24. Leather Ostrich PVC Wool Snake Satin Cotton Primary materials Materials
  25. 25. Leather Ostrich PVC Wool Snake Satin Cotton Primary materials Secondary materials Materials
  26. 26. Leather Rings Ostrich Studs PVC Zip Wool Buttons Snake Satin Cotton Primary materials Secondary materials Materials
  27. 27. 1 5 9 10 11 2 6 3 7 4 8 Armani Hotel Diego della Valle Missoni Gucci Versace Gianfranco Ferrè Prada Moschino Laura Biagiotti Valentino Dolce & Gabbana Main places 1 2 3 4 5 6 7 8 11 9 10
  28. 28. 1 2 3 4 5 6 7 8 11 9 10 1 5 9 10 11 2 6 3 7 4 8 Armani Hotel Diego della Valle Missoni Gucci Versace Gianfranco Ferrè Prada Moschino Laura Biagiotti Valentino Dolce & Gabbana Main places Tasks
  29. 29. 12 13 14 15 16 20 17 18 19 21 22 23 Giardini di Villa Reale Pinacoteca di Brera Duomo Piazza Cordusio Piazza Castello Piazza Clerici Piazza Borromeo Chiesa di S. Maurizio Palazzo Reale Piazza Fontana Palazzo della Regione Palazzo Belgioso Piazza della Scala Galleria V. Emanuele Palazzo del Senato Piazza San Babila Giardini Perego 24 28 25 26 27 Secondary places 1 2 3 4 5 6 7 8 11 9 10 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
  30. 30. 1 2 3 4 5 6 7 8 11 9 10 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 12 13 14 15 16 20 17 18 19 21 22 23 Giardini di Villa Reale Pinacoteca di Brera Duomo Piazza Cordusio Piazza Castello Piazza Clerici Piazza Borromeo Chiesa di S. Maurizio Palazzo Reale Piazza Fontana Palazzo della Regione Palazzo Belgioso Piazza della Scala Galleria V. Emanuele Palazzo del Senato Piazza San Babila Giardini Perego 24 28 25 26 27 Secondary places Rewards
  31. 31. Difficulty Sample Question
  32. 32. Difficulty Where does the famous “rosso valentino” come from? a. Inspired by a holiday in Spain [true] b. Used in some clothes made with “passion” c. Used to criticize the Italian contemporary fashion style Points: 10 Reward: Snake Low Sample Question
  33. 33. Difficulty Which of the following did Giorgio Armani not study? Where does the famous “rosso valentino” come from? a. Medicine b. Psycology [true] c. Photography a. Inspired by a holiday in Spain [true] b. Used in some clothes made with “passion” c. Used to criticize the Italian contemporary fashion style Points: 10 Reward: Snake Points: 20 Reward: Lether Low Medium Sample Question
  34. 34. Difficulty Which of the following did Giorgio Armani not study? Whats was the emblem of the brand during its best period? Where does the famous “rosso valentino” come from? a. Medicine b. Psycology [true] c. Photography a. The light aluminium metal mesh [true] b. The use of studs c. Metal zips with baroque embroidery a. Inspired by a holiday in Spain [true] b. Used in some clothes made with “passion” c. Used to criticize the Italian contemporary fashion style Points: 10 Reward: Snake Points: 20 Reward: Lether Points: 30 Reward: Cotton Low Medium High Sample QuestionSample Question
  35. 35. Promo materialPromo material
  36. 36. Flyers Promo by Flyers around in the city
  37. 37. Responsive website
  38. 38. Responsive website Informations and instructions
  39. 39. Responsive website Informations and instructions Download MFC App
  40. 40. Facebook Page

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