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How to YouTube

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  • 1. how toMonday, May 30, 2011
  • 2. HOW TO YOUTUBE 1. Is web video right for you? 2. Welcome to YouTube 3. What kinds of videos work best? 4. Creating a YouTube video 5. Again... its all about content 6. Convert viewers into visitors 7. Promote your videosMonday, May 30, 2011
  • 3. 1. IS WEB VIDEO RIGHT FOR YOU?Monday, May 30, 2011
  • 4. 1. Is web video right for you? Are you willing to inform, educate and entertain people about your product or service?Monday, May 30, 2011
  • 5. 2. WELCOME TO YOUTUBEMonday, May 30, 2011
  • 6. 2. Why YouTube? •5 hours of video are uploaded every minute • 70% of YouTube traffic comes from outside the USMonday, May 30, 2011
  • 7. 2. Why YouTube? • YouTubes demographic is broad: 18-54 years old • YouTube mobile gets over 100 million views a dayMonday, May 30, 2011
  • 8. 2. Why YouTube? • Anyone can upload videos: movies, video blogs, TV shows, commercials • Up to 15 minutes • Comments, votes and sharingMonday, May 30, 2011
  • 9. 3. WHAT KINDS OF VIDEOS WORK BEST?Monday, May 30, 2011
  • 10. 3. What kinds of videos work best? • Informative videos • Educational videos (how to) • Entertaining videosMonday, May 30, 2011
  • 11. 4. CREATING A YOUTUBE VIDEOMonday, May 30, 2011
  • 12. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  • 13. 4. Creating a YouTube video • Professional production or not? • Get the right equipment >> • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  • 14. Get the right equipment • Camcorder 300-500 usd • Tripod 30-40 usd • Lighting 200 usd • Microphone 50-100 usd • Background • Editing SoftwareMonday, May 30, 2011
  • 15. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  • 16. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally >> • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  • 17. Shoot professionally • Subject well-lit • External mic • Minimize noise • Steady camera • Dont zoom in/out too muchMonday, May 30, 2011
  • 18. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  • 19. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  • 20. 5. AGAIN... ITS ALL ABOUT CONTENTMonday, May 30, 2011
  • 21. 5. Again... its all about content • Be entertaining • Keep it short • Keep it simple • Stay focused • Do NOT hard sell • Keep it freshMonday, May 30, 2011
  • 22. 6. CONVERT VIEWERS INTO VISITORSMonday, May 30, 2011
  • 23. 6. Convert viewers into visitors • URL in your video • Link from the description and your channel pageMonday, May 30, 2011
  • 24. 7. PROMOTE YOUR VIDEOSMonday, May 30, 2011
  • 25. 7. Promote your videos • Target your content • Add tag your videos • Compelling title & description • Pick the best thumbnail image • Use YouTubes community featuresMonday, May 30, 2011
  • 26. 7. Promote your videos • Promote your videos socially • Embed them on your website or blog • Upload them to other video sitesMonday, May 30, 2011
  • 27. THE BOTTOM LINEMonday, May 30, 2011
  • 28. The bottom line • You dont have to spend a lot of money • No hosting & streaming costs • Do not hard sell • Inform, educate & entertain • Going ViralMonday, May 30, 2011
  • 29. MARCO AYUSO • @MarcoAyuso • facebook.com/MarcoAyuso • MarcoAyuso.tvMonday, May 30, 2011