Attracting and engaging your online audience

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Attracting and engaging your online audience

  1. 1. Attracting & Engaging your Online Audience by Marco AyusoMonday, May 30, 2011
  2. 2. 3 rules “Selling to people who actually want to hear from you is more effective than interrupting strangers who dont.” Seth GodinMonday, May 30, 2011
  3. 3. It takes time Social Media is not magic How much are you going to wait?Monday, May 30, 2011
  4. 4. Its all about people Social = People Business = People Your customers are not numbers... They are peopleMonday, May 30, 2011
  5. 5. The more you give, the more you get You give value, you get value If youre not doing it, someone else isMonday, May 30, 2011
  6. 6. ¿Now what?Monday, May 30, 2011
  7. 7. The Formula to Attract new Customers OnlineMonday, May 30, 2011
  8. 8. Website +Monday, May 30, 2011
  9. 9. Website + Traffic + (atracting)Monday, May 30, 2011
  10. 10. Website + Traffic + Relationship (Engaging)Monday, May 30, 2011
  11. 11. Website + Traffic + RelationshipMonday, May 30, 2011
  12. 12. How do you stand out from the crowd? Be relevant Be authentic Be thereMonday, May 30, 2011
  13. 13. The KLT factor Know Like Trust - pay attention to the trust gapMonday, May 30, 2011
  14. 14. The Experience Gap People are driven by emotions. Are you creating emotions? Not only "what" you do, but "how" you do it mattersMonday, May 30, 2011
  15. 15. On transparency and authenticity Know Like Trust - pay attention to the trust gapMonday, May 30, 2011
  16. 16. La fórmula para atraer más y mejores clientes por Internet Sitio Web + Tráfico + Relaciones (Propuesta Irresistible) (Audiencia hambrienta) (Enamorar al cliente)Monday, May 30, 2011
  17. 17. MARCO AYUSO www.AtraccionDeClientes.com www.MarcoAyuso.com @MarcoAyusoMonday, May 30, 2011
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