Attracting and engaging your online audience

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  • 1. Attracting & Engaging your Online Audience by Marco AyusoMonday, May 30, 2011
  • 2. 3 rules “Selling to people who actually want to hear from you is more effective than interrupting strangers who dont.” Seth GodinMonday, May 30, 2011
  • 3. It takes time Social Media is not magic How much are you going to wait?Monday, May 30, 2011
  • 4. Its all about people Social = People Business = People Your customers are not numbers... They are peopleMonday, May 30, 2011
  • 5. The more you give, the more you get You give value, you get value If youre not doing it, someone else isMonday, May 30, 2011
  • 6. ¿Now what?Monday, May 30, 2011
  • 7. The Formula to Attract new Customers OnlineMonday, May 30, 2011
  • 8. Website +Monday, May 30, 2011
  • 9. Website + Traffic + (atracting)Monday, May 30, 2011
  • 10. Website + Traffic + Relationship (Engaging)Monday, May 30, 2011
  • 11. Website + Traffic + RelationshipMonday, May 30, 2011
  • 12. How do you stand out from the crowd? Be relevant Be authentic Be thereMonday, May 30, 2011
  • 13. The KLT factor Know Like Trust - pay attention to the trust gapMonday, May 30, 2011
  • 14. The Experience Gap People are driven by emotions. Are you creating emotions? Not only "what" you do, but "how" you do it mattersMonday, May 30, 2011
  • 15. On transparency and authenticity Know Like Trust - pay attention to the trust gapMonday, May 30, 2011
  • 16. La fórmula para atraer más y mejores clientes por Internet Sitio Web + Tráfico + Relaciones (Propuesta Irresistible) (Audiencia hambrienta) (Enamorar al cliente)Monday, May 30, 2011
  • 17. MARCO AYUSO www.AtraccionDeClientes.com www.MarcoAyuso.com @MarcoAyusoMonday, May 30, 2011