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myThings - NOAH12 London

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Rising Stars - Presentation by Benny Arbel, CEO of myThings at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

Rising Stars - Presentation by Benny Arbel, CEO of myThings at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

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  • 1.   THE CONVERSION   MACHINEDriving Incremental Sales. At Scale. Benny Arbel Founder and CEO, myThings
  • 2. Intro IN A NUTSHELL myThings is the worldwide leader in CPA personalized display advertising solutions. We drive scalable incremental sales for our customers across the sales funnel by dynamically creating personalized ads in real time.
  • 3. MASTERING THE SALES FUNNEL TACTICAL DISPLAYAcquiring newuserswho did not visitadvertiser’s site LOOK-ALIKE Driving conversions, PRETARGETING TARGETING repeat buys & increasing AOV of existing customers and users who have PERSONALISED RETARGETING yet to convert Unified Tracking & Measurement System
  • 4. DRIVING DISPLAY INNOVATION PAST, PRESENT AND FUTURE 4th GENERATION 3rd GENERATION Overlaying 1st, 2nd, RTB + and 3rd party data; Cross funnel 2nd GENERATION Multi-Dimensional1st GENERATION Dynamic coverage SegmentationStatic Retargeting Personalized Retargeting Before 2005-2010 2011 2012 2005 onwards
  • 5. Intro GLOBAL LEADER IN PERFORMANCE DISPLAY 11M conversions €950M generated for advertisers to date generated for advertisers to date 150% uplift 1400% CTR compared to retargeting uplift compared to standard untargeted standard 150M 1B RTB 3 Billion unique users view requests per day personalised ads / month impressions a month
  • 6.  GLOBAL LEADER IN PERFORMANCE   DISPLAY 150 employees OPERATING IN 15 MARKETS across globe USA FRANCE BENELUX SCANDINAVIA ITALY TURKEY SPAIN UK GERMANY RUSSIA JAPAN LATAM INDIA Founded in 2005, backed by:
  • 7. Intro TRUSTED BY OVER 400 TOP-TIER BRANDS
  • 8. COMPETATIVE MAP / EUROPE Cross-­‐funnel  coverage  Black  Box   Customized   Service   Lower  funnel  presence  
  • 9. WHAT SETS US APART BUILT FOR CROSS-FUNNEL CPA PERFORMANCE 1ST PARTY DATA CUSTOMISEDOPTIMIZATION SERVICE
  • 10. KPIs - PERFORMANCE UPLIFT CTR BOOST PCCR BOOST +1400% +360% +260% +110% +114% +35% Untargeted Behavioral Static Dynamic Untargeted Behavioral Static Dynamic Targeting Retargeting Personalized Targeting Retargeting Personalized Retargeting Retargeting
  • 11. SCALE COOKIE POOL IMPRESSIONS SERVED (Monthly Avg./Millions) GROWTH 18 billion 250 million 90 5 million billion 30 million 1.2 4 0.15 billionmillion billion2009 2010 2011 2012 2009 2010 2011 2012
  • 12. RECENT INDUSTRY RECOGNITION
  • 13.  THANK YOU  
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  • 15. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en