THE CONVERSION    	     MACHINEDriving Incremental Sales. At Scale.           Benny Arbel      Founder and CEO, myThings
Intro                   IN A NUTSHELL        myThings is the worldwide leader in CPA        personalized display advertisi...
MASTERING THE SALES FUNNEL                             TACTICAL DISPLAYAcquiring newuserswho did not visitadvertiser’s sit...
DRIVING DISPLAY INNOVATION               PAST, PRESENT AND FUTURE                                                         ...
Intro        GLOBAL LEADER IN PERFORMANCE                   DISPLAY            11M conversions                            ...
 GLOBAL LEADER IN PERFORMANCE        	                     DISPLAY         150	                                  employees...
Intro        TRUSTED BY OVER 400 TOP-TIER                  BRANDS
COMPETATIVE MAP / EUROPE                          Cross-­‐funnel	  coverage	  Black	  Box	                                ...
WHAT SETS US APART BUILT FOR           CROSS-FUNNEL  CPA              PERFORMANCE  1ST PARTY DATA        CUSTOMISEDOPTIMIZ...
KPIs - PERFORMANCE UPLIFT           CTR BOOST                                           PCCR BOOST                        ...
SCALE       COOKIE POOL                           IMPRESSIONS SERVED       (Monthly Avg./Millions)          GROWTH        ...
RECENT INDUSTRY RECOGNITION
 THANK YOU    	  
- w . a-o f ec. m w wn hc n r e o      o    en c- wt ro n ac n r c ti . m/o ho f e e   tc    e         en- w .cb o. m/O H ...
- w . a-o f ec. m w wn hc n r e o      o    en c- wt ro n ac n r c ti . m/o ho f e e   tc    e         en- w .cb o. m/O H ...
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myThings - NOAH12 London

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Rising Stars - Presentation by Benny Arbel, CEO of myThings at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

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myThings - NOAH12 London

  1. 1.   THE CONVERSION   MACHINEDriving Incremental Sales. At Scale. Benny Arbel Founder and CEO, myThings
  2. 2. Intro IN A NUTSHELL myThings is the worldwide leader in CPA personalized display advertising solutions. We drive scalable incremental sales for our customers across the sales funnel by dynamically creating personalized ads in real time.
  3. 3. MASTERING THE SALES FUNNEL TACTICAL DISPLAYAcquiring newuserswho did not visitadvertiser’s site LOOK-ALIKE Driving conversions, PRETARGETING TARGETING repeat buys & increasing AOV of existing customers and users who have PERSONALISED RETARGETING yet to convert Unified Tracking & Measurement System
  4. 4. DRIVING DISPLAY INNOVATION PAST, PRESENT AND FUTURE 4th GENERATION 3rd GENERATION Overlaying 1st, 2nd, RTB + and 3rd party data; Cross funnel 2nd GENERATION Multi-Dimensional1st GENERATION Dynamic coverage SegmentationStatic Retargeting Personalized Retargeting Before 2005-2010 2011 2012 2005 onwards
  5. 5. Intro GLOBAL LEADER IN PERFORMANCE DISPLAY 11M conversions €950M generated for advertisers to date generated for advertisers to date 150% uplift 1400% CTR compared to retargeting uplift compared to standard untargeted standard 150M 1B RTB 3 Billion unique users view requests per day personalised ads / month impressions a month
  6. 6.  GLOBAL LEADER IN PERFORMANCE   DISPLAY 150 employees OPERATING IN 15 MARKETS across globe USA FRANCE BENELUX SCANDINAVIA ITALY TURKEY SPAIN UK GERMANY RUSSIA JAPAN LATAM INDIA Founded in 2005, backed by:
  7. 7. Intro TRUSTED BY OVER 400 TOP-TIER BRANDS
  8. 8. COMPETATIVE MAP / EUROPE Cross-­‐funnel  coverage  Black  Box   Customized   Service   Lower  funnel  presence  
  9. 9. WHAT SETS US APART BUILT FOR CROSS-FUNNEL CPA PERFORMANCE 1ST PARTY DATA CUSTOMISEDOPTIMIZATION SERVICE
  10. 10. KPIs - PERFORMANCE UPLIFT CTR BOOST PCCR BOOST +1400% +360% +260% +110% +114% +35% Untargeted Behavioral Static Dynamic Untargeted Behavioral Static Dynamic Targeting Retargeting Personalized Targeting Retargeting Personalized Retargeting Retargeting
  11. 11. SCALE COOKIE POOL IMPRESSIONS SERVED (Monthly Avg./Millions) GROWTH 18 billion 250 million 90 5 million billion 30 million 1.2 4 0.15 billionmillion billion2009 2010 2011 2012 2009 2010 2011 2012
  12. 12. RECENT INDUSTRY RECOGNITION
  13. 13.  THANK YOU  
  14. 14. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  15. 15. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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