THE CONVERSION MACHINEDriving Incremental Sales. At Scale. Benny Arbel Founder and CEO, myThings
Intro IN A NUTSHELL myThings is the worldwide leader in CPA personalized display advertising solutions. We drive scalable incremental sales for our customers across the sales funnel by dynamically creating personalized ads in real time.
MASTERING THE SALES FUNNEL TACTICAL DISPLAYAcquiring newuserswho did not visitadvertiser’s site LOOK-ALIKE Driving conversions, PRETARGETING TARGETING repeat buys & increasing AOV of existing customers and users who have PERSONALISED RETARGETING yet to convert Unified Tracking & Measurement System
DRIVING DISPLAY INNOVATION PAST, PRESENT AND FUTURE 4th GENERATION 3rd GENERATION Overlaying 1st, 2nd, RTB + and 3rd party data; Cross funnel 2nd GENERATION Multi-Dimensional1st GENERATION Dynamic coverage SegmentationStatic Retargeting Personalized Retargeting Before 2005-2010 2011 2012 2005 onwards
Intro GLOBAL LEADER IN PERFORMANCE DISPLAY 11M conversions €950M generated for advertisers to date generated for advertisers to date 150% uplift 1400% CTR compared to retargeting uplift compared to standard untargeted standard 150M 1B RTB 3 Billion unique users view requests per day personalised ads / month impressions a month
GLOBAL LEADER IN PERFORMANCE DISPLAY 150 employees OPERATING IN 15 MARKETS across globe USA FRANCE BENELUX SCANDINAVIA ITALY TURKEY SPAIN UK GERMANY RUSSIA JAPAN LATAM INDIA Founded in 2005, backed by: