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Leboncoin.fr - NOAH12 London

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Champion League - Presentation by Olivier Aizac, CEO of Leboncoin.fr at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

Champion League - Presentation by Olivier Aizac, CEO of Leboncoin.fr at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

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  • 1. Leboncoin.frNumber 1 in Frenchonline classifiedsOlivier Aizac,GM Leboncoin.fr
  • 2. 2
  • 3. What is Leboncoin.fr? A free generalist 39,5 % reach in French classifieds website internet population More than 20 million ads Blocket.se French little online sister launched in April 2006 6 billion pageviews per month The #1 online player #1 position in Cars, Real Estate and Goods 3
  • 4. 0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000 5,000,000,000 6,000,000,000 7,000,000,000 Feb/09 Mar/09 Apr/09 May/09 Jun/09 Jul/09 Aug/09 Sep/09 Leboncoin.fr Oct/09 Nov/09 Dec/09 Jan/10 eBay.fr Feb/10 place in France Mar/10 Apr/10 May/10 Page Views per Month, Google Ad Planner Jun/10 Jul/10 Aug/10 Sep/10 Oct/10 Nov/10 Dec/10 Jan/11 Feb/11 Mar/11 Apr/11 May/11 Jun/11 Jul/11 Aug/11 Sep/11 Oct/11 Nov/11 Dec/11 Leboncoin.fr is the biggest market Jan/124
  • 5. Leboncoin.fr is in the top 5websites in FranceGoogle DoubleClick Adplanner – January 2012 facebook.com 39,000,000,000 orange.fr 10,000,000,000 live.com 6,400,000,000 leboncoin.fr 6,400,000,000 youtube.com 3,600,000,000 sfr.fr 1,700,000,000 msn.com 1,300,000,000 yahoo.com 1,300,000,000 free.fr 1,200,000,000 pole-emploi.fr 1,100,000,000 5
  • 6. One of Schibsted’s most importantgrowth drivers 100 100 % 76% 80 61 % 70 % 80 % revenue Million EUR 60 60 % 47 % growth Y/Y in 40 40 % 2011 20 20 % 0 0% 2009 2010 2011 Revenue EBITDA margin 6
  • 7. The 2nd most searched word ongoogle.fr 7
  • 8. How did we gethere?
  • 9. A true child of the Schibsted roll out strategy Launched in April 2006  French little sister of Blocket.se 50/50 Joint Venture  Between Schibsted and Spir Communication Schibsted acquired Spir’s shares in November 2010  Valuing the company at EUR 400 million (100% basis) 9
  • 10. Why do 16 million French spend their spare time on leboncoin? 12 years of experience  Simple  A millennium in Internet  Placing an ad only takes a history few minutes. No subscription, Easy few criteria, no payment  Immediate result in a single  Quality click  Ads are checked and Proximity validated before going live. No duplicate ads, no Nigerian  Search is done by region on letters, no forbidden content. a map, everybody knows where he lives  Visibility  Navigation is more window shopping than search 10
  • 11. A long-term business model A real focus on user experience  Online classifieds is a competitive market Agile and pragmatic business models  Adapt to the competition and environment Technical competence and autonomy  The site is constantly tuned to market needs Entrepreneurial spirit 11
  • 12. Growth and diversification Build, develop and maintain a network of strong revenue lines B2B services Local/ national advertising B2C services Insertion fees Partnerships Real estate 12
  • 13. The clear #1 player in cars 1,000,000 20,000  Leboncoin is the leader in the French car market, in both C2C 800,000 16,000 and B2C 600,000 12,000  Professional listing fees and 400,000 8,000 services introduced as late as July 2011 200,000 4,000 0 Leboncoin LaCentrale Autoreflex 0  Attracted 75% of car dealers No of cars in database No of car dealers (r.h. scale) with internet solutionSource: Autobiz, June 2012 MNR data Audience Pageviews Time spent / May 2012 (UMV) (millions) user Leboncoin 6 786 672 37’52 LaCentrale 2 155 72 15’00 Autoreflex 1 657 11 4’26 14
  • 14. 6 billion page views per month but still room for growth Visits per internet capita/month (web+mobile), no. of years from launch FINN Blocket Leboncoin1210864 Sources:2 TNS Gallup, SIFO, XiTi, Schibsted Finn startpoint 2000 Blocket startpoint 2001 Leboncoin startpoint 20060 Year Year Year Year Year Year Year Year Year Year Year Year Year 1 2 3 4 5 6 7 8 9 10 11 12 13 15
  • 15. Most recognised brand for online classifieds in France Top of Mind Unaided Aided Leboncoin.fr 40.0 % 59.2 % 85.8 % Ebay 21.4 % 45.0 % 83.4 % Priceminister 1.6 % 8.4 % 64.0 % Paruvendu 2.2 % 7.0 % 78.2 % Topannonces 3.6 % 51.2 % Vivastreet 0.4 % 4.4 % 29.2 %Annoncesjaunes 0.0 % 29.6 % Logicimmo 0.2 % 0.2 % 25.2 % Olx Segloger 5.4 % 32.8 % 16
  • 16. From a start-up to full-service company Focus on product teams over the first years 12/2012 Build up local sales 145 team and F&A 12/2011 88 In-source national sales 12/2010 team and strengthen all departments 41heads 17
  • 17. Mobile – a fast rolling train iPhone app launched in December 2011  Already 2,6 million downloads Android app available next week Clear direction to improve user experience and simplicity of use Clear target : get same position on mobile as on the web 18
  • 18. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 19. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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